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- Tasks: Lead demand generation for 2-3 B2B SaaS clients, driving strategy and execution.
- Company: Join ToJupiter, a dynamic demand generation partner for innovative startups.
- Benefits: Competitive salary, bonuses, fully remote work, and flexible hours.
- Why this job: Shape growth strategies for exciting startups and make a real impact.
- Qualifications: 4+ years in demand generation with a strong grasp of B2B SaaS marketing.
- Other info: Be part of a fast-growing team and influence the future of the company.
The predicted salary is between 60000 - 72000 ÂŁ per year.
Base salary: ÂŁ60,000 - ÂŁ72,000 (depending on experience)
Bonus: up to ÂŁ4,000 bonus, based on revenue milestones hit + Growth shares
Location: Truly Remote and flexible working hours
ToJupiter is an end-to-end demand generation partner, embedded inside B2B SaaS startups and scaleups to help them build sustainable, revenue-driven growth engines.
After an extremely successful year and a core team of four, we’re making our second Demand Generation Lead hire. We work hands‑on with Seed–Series B startups, acting as an extension of their team, owning strategy, execution, and commercial outcomes. We believe this is the only way to bridge strategy and execution as well as drive significant impact on lead budgets.
Current industries we specialise in: Cybersec & MSP, Martech, AI SaaS, Fintech, HR SaaS
Role summary: As a Demand Generation Lead at ToJupiter, you will lead 2–3 B2B SaaS client accounts. You’ll operate like a fractional Head of Demand / Growth with limited hours, embedded in each startup, with support from ToJupiter’s wider team across performance marketing, GTM, and RevOps. This is a hands‑on, individual‑contributor role, not an account manager position. You will think strategically, execute fast, and be accountable for commercial results.
Why join us:
- Join a high‑calibre founding: Work directly with an Exited SaaS founder and a 4x Demand Gen leader who’ve built and scaled companies from $1M to $15M+ ARR.
- Work with exceptional startups: You will work with leading B2B SaaS companies, leading on their growth strategies and execute your way, supported by us.
- No red tape. Just commercial growth: We’re lean and move quickly. Your work will directly influence pipeline, revenue, and client success.
- True flexibility and ownership: Fully remote, fully autonomous. You will own major demand gen initiatives across paid, organic, and lifecycle marketing.
- Be part of a fast‑growing revenue accelerator: A rare opportunity to join the founding team and shape ToJupiter’s brand, growth engine, and long‑term vision.
What You’ll Do:
- Own 2–3 client accounts end‑to‑end, acting as the demand generation lead and main strategic owner.
- Define and execute demand generation strategies aligned to pipeline and revenue targets.
- Translate strategy into execution across: Paid media (primarily LinkedIn Ads), Webinars, Growth hacking, Lifecycle and CRM (HubSpot workflows, email, attribution), Conversion‑focused copy (ads, landing pages, emails).
- Prioritise ruthlessly, deciding what will drive the biggest commercial impact.
- Work closely with Leonardo (Co‑Founder & Demand Generation Lead) on strategy, experimentation, and outcomes.
- Collaborate with Segev (Co‑Founder & Growth/Ops Lead) on commercial alignment, execution and automation processes.
- Own reporting, insights, and recommendations, clearly communicating what’s working, what’s not, and why.
- Own weekly/monthly client communications over Slack and Google meets.
- Be accountable for results, not just activity.
Requirements:
- You’ve scaled Seed–Series B SaaS (4 years experience minimum) as a full‑stack marketer, either working for an agency or brand.
- You can create ad campaigns, emails and landing pages end to end - including high‑converting copy, basic design and work within the CMS.
- Good understanding of how paid media supports B2B SaaS startups scale growth through LinkedIn ads / ABM.
- You’re fluent in HubSpot and you have used it to set up and execute reports, build dashboards, set up workflows and campaigns.
- You’re commercially driven, and you are able to discuss strategy with clients and how your work fits their overall GTM.
- You are opinionated and can push back on things that don’t align with your beliefs.
The ideal candidate:
- You’ve owned end-to-end marketing in a startup before and have a good working knowledge of leveraging AI to be more efficient.
- You’re a problem‑solver who begins with a clear 'Why'.
- You’re scrappy, technical, performance‑driven.
- You’ve done webinar marketing or run growth experiments outside of paid.
Interview Process:
- We’ll set up 2x video calls with our Founders – We’ll chat about Marketing, Games (if you play) and things you’re passionate about, role specifics and any questions you might have.
- Task: up to 25 min Presentation + 30 min questions.
- Offer – we move quickly and aim to have the process wrapped up in 1‑2 weeks.
Demand Generation Lead employer: ToJupiter
Contact Detail:
ToJupiter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Lead
✨Tip Number 1
Get to know the company inside out before your interview. Check out their website, social media, and any recent news. This will help you tailor your answers and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role of Demand Generation Lead. Keep it concise but impactful – think of it as your personal marketing campaign.
✨Tip Number 3
Prepare some insightful questions for your interviewers. This not only shows your interest but also helps you gauge if the company culture and role are a good fit for you. Ask about their growth strategies or how they measure success.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in keeping you top of mind. Plus, it’s a great chance to reiterate your enthusiasm for the role and the company.
We think you need these skills to ace Demand Generation Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Lead role. Highlight your experience with B2B SaaS and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Include examples of successful campaigns you've led, especially in demand generation. We love seeing how you’ve made a tangible impact in previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits our culture, so don’t be afraid to show us who you are and what you're passionate about. A bit of creativity goes a long way!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands quickly. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at ToJupiter
✨Know Your Stuff
Make sure you’re well-versed in demand generation strategies, especially for B2B SaaS. Brush up on your knowledge of LinkedIn Ads, HubSpot, and growth hacking tactics. Being able to discuss these topics confidently will show that you’re the right fit for the role.
✨Showcase Your Experience
Prepare to share specific examples from your past roles where you’ve successfully scaled demand generation efforts. Highlight your hands-on experience with ad campaigns, email marketing, and conversion-focused copy. This will demonstrate your ability to drive results.
✨Be Ready to Discuss Strategy
Since this role involves strategic thinking, be prepared to discuss how you would approach demand generation for a startup. Think about how you can align your strategies with pipeline and revenue targets, and be ready to share your thought process during the interview.
✨Engage with the Founders
The interview will involve chatting with the founders, so don’t hesitate to ask them questions about their vision for ToJupiter. Show genuine interest in their journey and how you can contribute to their goals. This will help you build rapport and demonstrate your enthusiasm for the role.
