At a Glance
- Tasks: Support luxury fashion clients with creative PR campaigns and manage client communications.
- Company: Join Purple, a vibrant agency in the heart of London’s fashion scene.
- Benefits: Full-time role with opportunities for growth and creativity in a dynamic environment.
- Other info: Collaborate with a talented team and build relationships in the fashion industry.
- Why this job: Be a key player in shaping brand stories for high-profile fashion clients.
- Qualifications: 3-4 years in PR, strong writing skills, and a passion for fashion.
The predicted salary is between 35000 - 45000 € per year.
Purple is actively seeking a bright and enthusiastic Senior Account Executive to join its Fashion division in the agency's London office, working across our high-profile Fashion clients. The Senior Account Executive will play an essential role in supporting the development and execution of integrated communication campaigns for Luxury Fashion clients, generating maximum brand exposure through implementing communication strategies, including traditional and new media and brand partnerships.
The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile fashion clients, using initiative in order to achieve exceptional results. Impeccable client liaison skills, written communication skills, creativity, organisation skills and an established understanding of PR, branding and marketing are essential.
Key Responsibilities- Day to day client contact and manage client updates.
- Facilitate the smooth running of the day to day function of each account team, providing support as requested and required.
- Support your line managers with PR campaigns for diverse clients from conception to completion.
- Manage and coordinate Fashion samples.
- Complete coverage reports accurately and effectively.
- Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office.
- Maintain regular day-to-day contact and close relationships with key press.
- Be a brand champion for your clients and build strong relationships with them.
- Analyse coverage across online, offline and blogs, and leverage added value from all PR activity.
- Conduct research on both brands, products and industry to support the development of client plans and new business proposals.
- Manage the Intern to help provide additional support to the team.
- 3–4 years of relevant proven experience, full time or internship at a mid-sized PR agency within a luxury Fashion environment, ideally with exposure to the UK media landscape.
- Familiarity with the organisation of press reports and press clips.
- Demonstrate solid understanding of and ongoing interest in media relations and strategy.
- Able to identify communication opportunities through a pro‑active approach.
- Ability to work in a fast‑paced environment, meeting tight deadlines.
- Excellent prioritising and time management.
- Discreet, professional and articulate, with excellent communication skills.
- Extremely well‑organised, methodical and efficient, with strong initiative.
- Strong writing skills.
- Computer skills including Outlook, Excel, PowerPoint.
Senior Account Executive – Fashion employer: Together Group
Purple is a dynamic and innovative employer located in the heart of London, offering a vibrant work culture that fosters creativity and collaboration. As a Senior Account Executive in the Fashion division, you will have the opportunity to work with high-profile clients, enhancing your professional growth through diverse projects and campaigns. With a commitment to employee development and a supportive team environment, Purple stands out as an excellent place for those passionate about fashion and communications.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Executive – Fashion
✨Tip Number 1
Network like a pro! Attend fashion events, trade shows, and industry meet-ups to connect with potential employers and other professionals. Don’t be shy; introduce yourself and share your passion for fashion PR!
✨Tip Number 2
Showcase your creativity! Create a portfolio that highlights your best work in PR campaigns, press releases, and any media coverage you've secured. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Mention something specific from the interview to show you were engaged and are genuinely interested in the role.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. It shows initiative and gives you a better chance of standing out in the crowd.
We think you need these skills to ace Senior Account Executive – Fashion
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for the fashion industry shine through! Share any relevant experiences or projects that highlight your enthusiasm and understanding of luxury fashion. We want to see that you’re not just looking for a job, but that you genuinely care about the brands you'll be representing.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in PR and how it relates to the fashion sector. We appreciate candidates who take the time to align their skills with what we’re looking for, so don’t hesitate to showcase your relevant achievements!
Be Creative and Engaging:Your written communication skills are key, so make your application stand out! Use a friendly yet professional tone, and don’t shy away from showing off your creativity. Whether it’s through storytelling or unique formatting, we love seeing applicants who can think outside the box.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Purple!
How to prepare for a job interview at Together Group
✨Know Your Fashion Stuff
Make sure you brush up on the latest trends in the fashion industry. Research the brands you'll be working with and understand their unique selling points. This will show your genuine passion for the role and help you connect better during the interview.
✨Showcase Your PR Skills
Prepare examples of past PR campaigns you've worked on, especially those related to luxury fashion. Be ready to discuss how you contributed to the success of these campaigns and what strategies you used to engage with the media.
✨Demonstrate Your Communication Prowess
Since impeccable communication skills are a must, practice articulating your thoughts clearly and confidently. You might even want to prepare a brief pitch about a fashion brand you admire, highlighting how you would enhance their PR strategy.
✨Be Organised and Proactive
Show that you can handle multiple tasks efficiently. Bring a notebook or digital device to jot down important points during the interview. This not only keeps you organised but also demonstrates your initiative and readiness to take on responsibilities.
