At a Glance
- Tasks: Lead global marketing strategy and campaigns, managing budgets and teams for impactful results.
- Company: Join The Future Laboratory, a top futures consultancy shaping tomorrow's business landscape.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work with a fearless team dedicated to inspiring change and future-proofing brands.
- Why this job: Make a real impact by driving innovative marketing strategies in a collaborative team.
- Qualifications: 5+ years in marketing, strong leadership skills, and a passion for trends and consumer insights.
The Future Laboratory is one of the world’s most renowned futures consultancies. We exist to help our clients make a better future happen for their businesses by providing them with the strategic foresight they need today to make secure decisions about their future prosperity. Our suite of products and services helps clients to do three things:
- Identify their needs and engage with their future customers or consumers
- Build and future-proof brands
- Identify and prioritise opportunities for innovating their products, services, experiences or work environment
The Future Laboratory is built on six core principles, or values, which define both the ethos of the business and the way we conduct ourselves as professionals: inspiring, enlightened, progressive, empowering, collaborative and fearless.
Key Responsibilities
- Own and develop The Future Laboratory’s global marketing strategy and annual marketing plans across all channels – including traditional media, PR, social, email and events – ensuring alignment with wider business objectives.
- Plan and lead marketing campaigns end-to-end, overseeing briefings, advertising and performance reporting.
- Own and manage the marketing budget, planning and allocating spend to maximise reach, efficiency and return on investment.
- Own and operate the paid media strategy across paid social and digital advertising (LinkedIn & Google), setting and managing budgets, setting up, running and optimising campaigns, briefing paid media partners, and reporting on performance and ROI.
- Lead and manage the marketing team and third-party providers such as the inbound marketing agency, SEO/AEO/GEO, web partners, and the PR consultant – setting clear briefs and holding partners to account.
- Develop and own the events (external and internal) and brand partnerships strategy, and plan and negotiate partnerships to create high-impact joint marketing campaigns.
- Partner with senior leadership to define and evolve The Future Laboratory’s brand strategy, mission, values and proposition.
- Lead the global content and brand marketing strategy, ensuring creativity, consistency and impact across all platforms and regions.
- Work cross-functionally with the Strategic Foresight, Studio, and Client Development teams to deliver integrated marketing and communications outputs.
- Oversee PR and external brand and event partnership strategies in collaboration with the PR consultant and external partners.
- Optimise marketing and messaging across The Future Laboratory and Intelligence Platform websites and inbound/SEO/AEO/GEO activity, to support lead generation and brand positioning, briefing the inbound marketing agency and web partners.
- Report on brand, content and campaign performance, synthesising marketing data into actionable insights and recommendations for the wider business.
Skills, Knowledge and Expertise
- 5+ years’ experience in a marketing role, including experience at a senior or management level, preferably within a B2B business or agency environment.
- A successful track record in planning and developing annual marketing strategies and plans, making use of a range of marketing channels including traditional media, digital advertising (LinkedIn & Google), PR, social, email and events.
- Experience managing teams, agencies and budgets across brand and growth marketing.
- Experience planning and negotiating partnerships to create joint marketing campaigns.
- Excellent analytical skills and the ability to synthesise significant amounts of marketing data, distil and identify actionable insights, and make recommendations to refine marketing activities.
- Experienced with HubSpot, Google Analytics, Mixpanel and Cision PR, amongst other marketing tools.
- Strong communication, writing and presenting skills, with the ability to communicate at all levels.
- A demonstrable interest in the creation and application of trends, consumer futures, foresight and research.
- A team player who can work across departments.
- Excellent organisational and project management skills.
- A natural and resourceful problem solver, able to create simple, robust thinking that is easy to understand and implement.
- Experience of working to tight deadlines.
Senior Marketing Manager in London employer: Together Group
Together Group is an exceptional employer that fosters a vibrant and innovative work culture, where creativity thrives and collaboration is key. With a focus on employee growth, we offer opportunities for professional development and the chance to work on groundbreaking projects in the luxury sector. Located in a dynamic environment, our team enjoys a supportive atmosphere that values fresh ideas and diverse perspectives, making it a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Together Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Together Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Together Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Together Group. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Together Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Together Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Together Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Together Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Together Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Together Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
