Account Executive - Beauty in City of London

PURPLE are looking for a self-motivated and dynamic Account Executive to join its fast paced, growing Beauty & Wellbeing Division. The PURPLE Beauty & Wellbeing division works with some of the most globally recognised brands across haircare, skincare, colour cosmetics & wellness including: Byredo, Refy, Makeup by Mario, Medicube, Color Wow, Maison Francis Kurkdjian, Penhaligon’s, Estrid, Amika, LBTY, Santa Maria Novella, Sweed and more.

PURPLE is amongst the foremost Global Communications agencies for luxury brands & innovation across fashion, beauty & wellness, lifestyle, events, VIP and digital with offices in London, New York, Miami, LA, Hong Kong and Singapore.

Key Responsibilities

• Actively seeking a bright and enthusiastic Public Relations Account Executive to join its Beauty Division in the agency’s London office, working across high-profile beauty clients to implement communications strategies.
• Manage ongoing communications on behalf of beauty brands and use initiative to achieve exceptional results.
• Media networking and liaising; building strong relationships with media through regular one-to-one appointments, meetings and attendance of industry events.
• Competitive media research and analysis.
• Participate in the creation of communications plans.
• Support AM’s on communication with all clients, building rapport and credibility.
• Proactively pitch story ideas to achieve maximum editorial placements across your brands.
• Monitor all media, print, digital and social channels for brand coverage and competitor activity.
• Handle product and image call-ins, and compile and manage all mass mail outs in a timely manner.
• Compile reports and coverage presentations for all clients.
• Support the team with key launches and events – logistics and management.
• Establish and maintain industry contacts with digital influencers, KOLs, hair stylists, makeup artists and other industry professionals.
• Day-to-day support on mailings, events, social media promotions, partnerships, influencer outreach initiatives, and reporting.
• Monitor and benchmark social media activities of other competing brands.
• Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications.
• Analyse outcomes and create reports summarising results.

Skills, Knowledge and Expertise

• 1-2 years of Beauty PR experience, ideally within an agency scope.
• Familiarity with the organization of press reports and press clippings.
• Demonstrate solid understanding and ongoing interest in media relations and beauty focused strategy.
• Able to identify communication opportunities through a pro-active approach.
• Ability to work in a fast-paced environment, meeting tight deadlines.
• Excellent prioritizing and time management.
• Discreet, professional and articulate, with excellent communication skills.
• Extremely well-organized, methodical and efficient, with strong initiative.
• Strong writing skills.
• Computer skills including Outlook, Excel, PowerPoint, Microsoft Teams, Canva etc.
• A good understanding of the beauty & wellness influencer landscape.