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For Companies At a Glance
- Tasks: Manage PR for top beauty brands and create impactful communication strategies.
- Company: Join PURPLE, a leading global communications agency in beauty and wellness.
- Benefits: Full-time role with opportunities for growth in a vibrant industry.
- Why this job: Be part of a dynamic team shaping the future of beauty communications.
- Qualifications: 1-2 years of Beauty PR experience and strong communication skills.
- Other info: Fast-paced environment with exciting projects and industry connections.
The predicted salary is between 30000 - 42000 £ per year.
PURPLE are looking for a self-motivated and dynamic Account Executive to join its fast paced, growing Beauty & Wellbeing Division. The PURPLE Beauty & Wellbeing division works with some of the most globally recognised brands across haircare, skincare, colour cosmetics & wellness including: Byredo, Refy, Makeup by Mario, Medicube, Color Wow, Maison Francis Kurkdjian, Penhaligon’s, Estrid, Amika, LBTY, Santa Maria Novella, Sweed and more.
PURPLE is amongst the foremost Global Communications agencies for luxury brands & innovation across fashion, beauty & wellness, lifestyle, events, VIP and digital with offices in London, New York, Miami, LA, Hong Kong and Singapore.
Key Responsibilities
- Implement communications strategies for high-profile beauty clients.
- Manage ongoing communications on behalf of beauty brands.
- Build strong relationships with media through regular one-to-one appointments, meetings and attendance of industry events.
- Conduct competitive media research and analysis.
- Participate in the creation of communications plans.
- Support AM’s on communication with all clients, building rapport and credibility.
- Proactively pitch story ideas to achieve maximum editorial placements.
- Monitor all media, print, digital and social channels for brand coverage and competitor activity.
- Handle product and image call-ins, and compile and manage all mass mail outs in a timely manner.
- Compile reports and coverage presentations for all clients.
- Support the team with key launches and events – logistics and management.
- Establish and maintain industry contacts with digital influencers, KOLs, hair stylists, makeup artists and other industry professionals.
- Provide day-to-day support on mailings, events, social media promotions, partnerships, influencer outreach initiatives, and reporting.
- Monitor and benchmark social media activities of other competing brands.
- Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications.
- Analyse outcomes and create reports summarising results.
Skills, Knowledge and Expertise
- 1-2 years of Beauty PR experience, ideally within an agency scope.
- Familiarity with the organization of press reports and press clippings.
- Demonstrate solid understanding and ongoing interest in media relations and beauty focused strategy.
- Able to identify communication opportunities through a pro-active approach.
- Ability to work in a fast-paced environment, meeting tight deadlines.
- Excellent prioritizing and time management skills.
- Discreet, professional and articulate, with excellent communication skills.
- Extremely well-organized, methodical and efficient, with strong initiative.
- Strong writing skills.
- Computer skills including Outlook, Excel, PowerPoint, Microsoft Teams, Canva etc.
- A good understanding of the beauty & wellness influencer landscape.
Account Executive - Beauty employer: Together Group
Contact Detail:
Together Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive - Beauty
✨Network Like a Pro
Get out there and mingle! Attend beauty industry events, workshops, and networking meet-ups. Building relationships with media and influencers can give you a leg up when it comes to landing that Account Executive role.
✨Show Off Your Passion
When you get the chance to chat with potential employers, let your love for beauty shine through. Share your favourite brands, trends, or campaigns that inspire you. This enthusiasm can set you apart from other candidates!
✨Be Ready to Pitch
Prepare a few story ideas related to beauty that you think would resonate with the brands you're applying to. Being able to pitch creative concepts on the spot shows initiative and understanding of the PR landscape.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the PURPLE team.
We think you need these skills to ace Account Executive - Beauty
Some tips for your application 🫡
Show Your Passion for Beauty: When writing your application, let your love for the beauty industry shine through! Share any relevant experiences or projects that highlight your enthusiasm and knowledge about beauty brands and trends.
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Executive role. Highlight your PR experience and skills that align with the job description, especially your strong written communication abilities and media relations expertise.
Be Professional Yet Personal: While we want you to be professional, don’t hesitate to inject a bit of your personality into your application. Show us who you are and why you’d be a great fit for our dynamic team at PURPLE!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity in our Beauty Division!
How to prepare for a job interview at Together Group
✨Know Your Brands
Before the interview, dive deep into the beauty brands that PURPLE works with. Familiarise yourself with their products, recent campaigns, and any news related to them. This shows genuine interest and helps you speak confidently about how you can contribute to their success.
✨Showcase Your PR Skills
Prepare examples from your past experiences that highlight your public relations skills. Whether it’s a successful campaign you managed or a media relationship you built, be ready to discuss how these experiences can translate to success in the Account Executive role.
✨Be Ready to Pitch
Since pitching story ideas is a key responsibility, come prepared with a few creative pitches tailored to the brands PURPLE represents. This not only demonstrates your initiative but also your understanding of the beauty landscape and media relations.
✨Demonstrate Your Organisational Skills
Given the fast-paced environment, be ready to discuss how you manage your time and prioritise tasks. Share specific tools or methods you use to stay organised, as this will reassure them of your ability to handle multiple clients and deadlines effectively.
