At a Glance
- Tasks: Lead PR strategies for top-tier food and beverage brands while managing a dynamic team.
- Company: Join PURPLE, a global leader in lifestyle communications with a creative edge.
- Benefits: Enjoy a competitive salary, vibrant work culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and cultural impact.
- Why this job: Make your mark in the luxury lifestyle sector and shape brand narratives.
- Qualifications: 6-8 years in PR & marketing with strong media connections and leadership skills.
The predicted salary is between 54000 - 66000 £ per year.
Who We Are: PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. We offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
Who You Are: PURPLE are looking for an ambitious and enthusiastic senior candidate to join its lifestyle team in the London office. The ideal candidate will have a proven track record in successful food, drink, restaurant and bar launches, global PR and marketing campaigns, brand collaborations, staff management, and overall brand strategy. Reporting to the Senior Account Director, your responsibilities include creating and implementing PR strategies; maintaining the client base as well as growing the department and leading an enthusiastic junior team.
Key Responsibilities:
- Strategize, execute, and manage global media relations campaigns across lifestyle, travel, food and business media.
- Manage, influence and guide junior team members, and provide support and guidance on daily management of the F&B PR team.
- Focus on developing written skills with more junior team members.
- Day-to-day point person for high level client contacts ranging from founders to CEOs and Managing Directors.
- Develop media outreach strategy and timeline for launches with relationship to overall project timeline.
- Build on existing media relationships while creating new contacts (long-lead and short-lead, mainstream media, trade and blogs), working to secure positive coverage for Purple clients in the media.
- Collaborate with division heads and project teams as necessary to seamlessly integrate cultural programming into project strategy and schedule and ensure successful execution of press and social media campaigns, special events, retail collaborations, and/or other deliverables.
- Maintain active involvement in and relationships with the fashion/travel/art/design/architecture communities.
Skills and Experience:
- 6-8 years of PR & marketing experience.
- Superior high level media contacts and broadcast, print and online media.
- Experience managing account teams.
- Established relationships with influencers within Purple's areas of focus, including fashion, travel, beauty, lifestyle, music, art and culture.
- Excellent written and verbal communication skills.
- Exceptional problem-resolution skills, including the ability to think creatively and prioritize multiple assignments in a dynamic and fast-paced environment.
- Ability to be a team player in an environment that requires and rewards collaboration.
- BA/BS Required.
Account Director - Food and Beverage employer: Together Group
PURPLE is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about luxury travel PR. With opportunities for professional growth and development, employees benefit from working alongside industry experts in a vibrant London setting, where creativity and innovation are at the forefront of impactful campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Food and Beverage
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Together Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Together Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Together Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Director - Food and Beverage
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Together Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Together Group.
How to prepare for a job interview at Together Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
