Business Development Executive - Event Sales in London

Business Development Executive - Event Sales in London

London Full-Time 39600 - 48400 £ / year (est.) Home office (partial)
Togather

At a Glance

  • Tasks: Drive new partnerships and manage the full sales cycle for exciting live events.
  • Company: Join a dynamic team at Togather, revolutionising the event industry.
  • Benefits: Enjoy generous holidays, hybrid working, and discounts at top restaurants.
  • Other info: Work in a fun, dog-friendly office with regular socials and free snacks.
  • Why this job: Be part of a mission to make events better while growing your career.
  • Qualifications: Experience in business development and a passion for live events.

The predicted salary is between 39600 - 48400 £ per year.

Togather are the team at the heart of great events. We’re a founder-led company of 50+ event specialists working across some of the largest and most exciting events in the UK. Our Marketplace supports both B2B and B2C customers to handpick standout suppliers across street food, drink and venues for private events, from large-scale summer and Christmas parties to regular office lunches for clients including Spotify, Netflix & BBC.

Live partners with organisers of large-scale public events, using our 360 tech and industry expertise to curate and deliver exceptional food and drink experiences that also drive commercial results for our clients. From major festivals, stadium fanzones and cultural celebrations, we work hand in hand with client teams to deliver exceptional guest experience for the likes of GALA festival, Rock Oyster, Hill Dickinson Stadium and Pride in London.

We care deeply about building an ambitious, supportive and high-performing team. We started life 10 years ago as Feast It, a two-person marketplace launched from a kitchen table - and today, over 10 million guests a year attend a Togather-powered event. Across every project, our mission remains the same: To make events better for everyone.

This is a senior business development role within Togather's live events partnerships team. You will own the full sales cycle across a portfolio of live event clients and prospects, building the relationships and pipeline that win us new business and grow existing accounts. We work across five event categories - festivals, heritage shows, residencies, light trails, and sports - with clients including Boomtown, Love Supreme, Wilderness, Rock Oyster, Happy Place, Magazine London, Drumsheds, Glow Wild, LIV Golf, London Marathon, and The Boat Race.

Alongside our Head of Partnerships who leads the major national promoter accounts, you will be the commercial engine driving new partnerships across these event categories, taking ownership from first contact through to contract close and account growth.

  • Proactively identify, target, and engage new event prospects across Festivals, Heritage, Residencies, Light Trails, and Sports.
  • Own and manage the full sales pipeline from Target through to Closed Won, maintaining accurate pipeline records and reliable revenue forecasts at every stage.
  • Build and nurture relationships with key decision-makers at event organisations, promoters, and venues so that when a tender comes out, Togather is already in the room.
  • Drive account growth by identifying opportunities to expand the number of events, sites, or services within each partnership.
  • Maintain a thorough knowledge of the live events landscape across your categories: who the key players are, upcoming tenders, and where the best commercial opportunities lie.
  • Contribute to Togather's go-to-market planning with clear views on target accounts, prioritisation, and competitive positioning.
  • Represent Togather at industry events and networking opportunities to build profile and pipeline.

Experience in a business development or commercial partnerships role, with a strong track record of winning new business and growing accounts. Experience in or closely adjacent to the live events industry, with a working knowledge of the event types we operate in. A strong networker with existing relationships in the live events world and the drive to keep building them. Organised and disciplined in pipeline management, follow-through, and the commercial administration that goes with the role. Credible and confident in front of senior stakeholders at event organisations, promoters, and venues. A background in ticketing, epos, or event services is a strong advantage.

Hybrid working - 3 days in the office. Generous holiday allowance; 25 days (including a Christmas Closure) + bank holidays. Enhanced Pension through salary sacrifice. EAP service, Workplace Nursery, Cycle to work scheme, Electric car scheme, Health services, Mental Health services, Gym discounts, retail discounts and much more. Partnership with Code app: Significant discounts in a lot of London's best restaurants, bars and more. Free coffee, beer, pizza and an overly stocked snack cupboard in the office. Regular team socials and events (including 6 weekly Town Halls with companywide socials & 1 Away day a year). Loads of invites to food-industry events (yes they do usually have free food). Dog-friendly office.

Business Development Executive - Event Sales in London employer: Togather

Togather is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer tailored development opportunities and the chance to lead impactful financial strategies in a high-growth environment. Join us to be part of a forward-thinking team where your contributions directly influence our success and drive meaningful change.

Togather

Contact Details:

Togather Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Business Development Executive - Event Sales in London

Get to Grips with Data Visualisation Tools

If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.

Join Local Business Intelligence Meetups

Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Togather!

Engage with Online BI Communities

Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.

Leverage Your University’s Career Support

If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!

We think you need these skills to ace Business Development Executive - Event Sales in London

Business Development
Sales Cycle Management
Relationship Building
Account Growth
Pipeline Management
Live Events Industry Knowledge
Networking Skills

Some tips for your application 🫡

Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.

Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.

Tailor Your Documents for Us:When applying for a full-time role at Togather, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!

Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.

How to prepare for a job interview at Togather

Show off your analytical skills

In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!

Practice your technical know-how

Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.

Portfolio of Projects

Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.

Know their business model

Get familiar with Togather’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.