At a Glance
- Tasks: Lead brand strategy and create engaging content for exciting events.
- Company: Join a dynamic team at Togather, a top-rated UK events company.
- Benefits: Enjoy generous holidays, hybrid working, and perks like free snacks and gym discounts.
- Other info: Collaborate with industry leaders and enjoy regular team socials.
- Why this job: Shape the future of brand marketing in a vibrant, fast-paced environment.
- Qualifications: Proven experience in brand strategy and campaign marketing.
The predicted salary is between 59400 - 72600 £ per year.
Togather are the team at the heart of great events.
We're a founder-led company of 50+ event specialists working across some of the largest and most exciting events in the UK.
Our Marketplace supports both B2B and B2C customers to handpick standout suppliers across street food, drink and venues for private events, from large-scale summer and Christmas parties to regular office lunches for clients including Spotify, Netflix & BBC.
Live partners with organisers of large-scale public events, using our 360 tech and industry expertise to curate and deliver exceptional food and drink experiences that also drive commercial results for our clients.
From major festivals, stadium fanzones and cultural celebrations, we work hand in hand with client teams to deliver exceptional guest experience for the likes of GALA festival, Rock Oyster, Hill Dickinson Stadium and Pride in London.
Internally, we're proud to have been recognised by Tempo and the Startups 100 Awards as one of the UK's best places to work.
We care deeply about building an ambitious, supportive and high-performing team.
We started life 10 years ago as Feast It, a two-person marketplace launched from a kitchen table - and today, over 10 million guests a year attend a Togather-powered event.
Across every project, our mission remains the same
To make events better for everyone.
The Role
You'll take real ownership of Togather's brand direction, partnering and reporting into our CMO to shape it, then turning that direction into an always-on content programme, organic campaigns and flagship pieces.
Harnessing senior relationships with live event clients, major venues, B2B partners, investor audiences and our supplier community to boost our brand reputation across key segments.
You're an innovative brand builder and strategist, not just an executor.
This role owns brand strategy, content and channels.
You'll also partner closely with our Head of Design on developing and maintaining the visual direction of the brand and our Head of Growth on the connection between brand, and our lead acquisition, conversion and retention strategy.
Key Responsibilities
- Own an always-on content calendar for brand-led storytelling, not just ad-hoc posts for big moments.
- Plan and run organic brand campaigns in themes: set priorities, run the calendar, and measure performance by theme.
- Set and hold the brand and message bar across all outward content, company-wide.
- Own flagship content delivery(thought leadership), working closely with our commercial team to bring it to life
- Work closely with our co-founder on PR, who leads journalist relationships and press release distribution, to land our brand-led storytelling in the right places.
- Maintain senior brand-side relationships with major venues, festivals and B2B partners
- Work collaboratively with the Supply Lead on shaping and delivering our value proposition and engagement strategy for high value and prospective suppliers & traders.
- Take a genuine, collaborative role in Commercial's pitch and bid materials, setting the brand and message standard, without owning bid production itself.
That sits with the Sales Account Manager.
- A brand and campaign marketer with a real flair for original ideas, several years leading brand and campaign strategy, agency or in-house background, backed by genuine campaign-planning discipline.
- Confident holding senior relationships with the marketing teams at high-profile clients, think festival promoters, major stadia and venues, and large corporate accounts, as well as investors and media.
- AI-fluent and entrepreneurial, comfortable turning a brand direction into real output fast.
- Real hands-on photography and videography capability, not just directing others.
- Hybrid working; 3 days in the office
- Generous holiday allowance; 25 days (including a Christmas Closure) + bank holidays
- Enhanced Pension through salary sacrifice
- Partnership with Benefits Platform Mintago; EAP service, Workplace Nursery, Cycle to work scheme, Electric car scheme, Health services, Mental Health services, Gym discounts, retail discounts and much more
- Partnership with Code app: significant discounts in a lot of London's best restaurants, bars and more
- Enhanced Mat & Pat leave
- Free coffee, beer, pizza and an overly stocked snack cupboard in the office
- Regular team socials and events (including 6-weekly Town Halls with companywide socials & 1 Away day a year)
- A shiny new Mac Book to work on
- Loads of invites to food-industry events (yes, they do usually have free food)
- Dog-friendly office
- #J-18808-Ljbffr
Head of Brand Marketing employer: Togather
Togather is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer tailored development opportunities and the chance to lead impactful financial strategies in a high-growth environment. Join us to be part of a forward-thinking team where your contributions directly influence our success and drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Togather and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Togather are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Togather on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Togather. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Togather. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Togather:Show us that you’ve done your homework! In your application, briefly mention what you admire about Togather’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Togather
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Togather will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Togather, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
