At a Glance
- Tasks: Lead global marketing strategy and drive brand awareness for a luxury sailing yacht brand.
- Company: Prestigious manufacturing client in the luxury marine sector.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting opportunity to influence high-value products and campaigns globally.
- Why this job: Shape the future of a renowned brand while working with a passionate team.
- Qualifications: Proven leadership in marketing, ideally within luxury or marine sectors.
The predicted salary is between 40500 - 49500 £ per year.
Head of Marketing
Our prestigious manufacturing client are currently seeking a new Head of Marketing to lead the development and execution of their global marketing strategy, driving brand awareness, customer engagement and commercial growth across marine and luxury sectors.
Working closely with Sales, Design, Aftersales and Senior Leadership, you will lead a high-performing marketing team and oversee integrated campaigns across digital, PR, social media, content, events, partnerships and international boat shows.
Reporting to the CEO, this is an exciting opportunity for a commercially focused marketing leader to shape the next chapter of one of the world's most recognised luxury sailing yacht brands.
- Knowledge, Skills & Experience
- Strong understanding of brand storytelling, audience segmentation and customer lifecycle management
- Proven leadership experience within a senior marketing role, ideally withing the marine, luxury or lifestyle sectors
- Experience developing and delivering successful multi-channel marketing campaigns
- Strong understanding of the luxury marine market
- Experience working across international markets and positioning high-value products
- Strong digital marketing, analytics and CRM experience; Hub Spot experience would be advantageous
- Excellent communication and written skills
- Strong stakeholder management and project management skills Commercially focused and results driven, with the ability to demonstrate marketing ROI
- Experience managing, developing and motivating high-performing teams
- A strategic thinker with excellent attention to detail and decision-making skills
- Creative, influential and comfortable working in a fast-paced environment
- A genuine passion for the marine industry
Qualifications
- Degree educated
- CIM qualification desirable
- Experience with Hub Spot or similar CRM platforms desirable
- Main Responsibilities
- Develop and implement a comprehensive global marketing strategy to strengthen our clients brand position, support sales and increase market share
- Work closely with senior leadership to align marketing activity with business goals and revenue targets
- Lead global marketing campaigns and new product launches, ensuring consistent and compelling messaging
- Develop targeted marketing initiatives to promote a comprehensive range of Service offerings and generate additional revenue streams
- Lead market research to identify customer insights, opportunities and emerging trends
- Safeguard and evolve the brand identity across digital, PR, print, events and partnerships
- Develop compelling content strategies showcasing their product, performance, design, adventures, owner stories and lifestyle appeal
- Oversee digital strategy, website performance, SEO, social media, paid media and CRM activity
- Lead PR activity and develop strategic relationships with luxury, lifestyle and marine media
- Oversee international boat shows, private views, owner events and lifestyle partnerships
- Develop partnerships with influencers, marine media and relevant luxury brands
- Lead, inspire and develop the marketing team, creating a creative and results-driven culture
- Work closely with Sales, Design and Aftersales to deliver a seamless customer experience and support commercial success
- Manage external agencies and ensure exceptional creative and media delivery
- Define and monitor KPIs, campaign ROI and marketing performance
- Manage the global marketing budget in line with business priorities and commercial objectives
If you are a commercially driven marketing leader with a passion for luxury, sailing and exceptional brands, and want to shape the future of one of the world's most renowned bluewater sailing yacht brands, we would love to hear from you.
Todd Hayes Ltd is an equal opportunities employer.
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Head of Marketing in Southampton employer: Todd Hayes
As a leading independent Oil & Gas operator, our company offers a dynamic work environment in Norwich that fosters collaboration and innovation. We prioritise employee growth through continuous training and development opportunities, ensuring that our team members can thrive in their careers while contributing to impactful projects. With a strong commitment to maximising supplier relationships, we create a culture of excellence and support that makes us an exceptional employer in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Todd Hayes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Todd Hayes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Todd Hayes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Todd Hayes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Todd Hayes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Todd Hayes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Todd Hayes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Todd Hayes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Todd Hayes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Todd Hayes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
