At a Glance
- Tasks: Lead product development for sports ticketing, collaborating with top sports partners.
- Company: Join TodayTix Group, a leader in cultural experiences and live events.
- Benefits: Enjoy flexible work, generous leave, and professional development opportunities.
- Other info: Dynamic hybrid work environment with a focus on collaboration and growth.
- Why this job: Shape the future of sports ticketing while working with elite teams and innovative tech.
- Qualifications: 5-8 years in product management, ideally in sports or ticketing.
The predicted salary is between 60000 - 80000 € per year.
TodayTix Group (TTG) is the global e-commerce leader for cultural experiences, designing frictionless discovery and purchase journeys through innovative product design and industry-leading technology. Our portfolio of brands—including TodayTix, New York Theatre Guide, London Theatre, Show-Score, Arthouse, Arthouse London, and Secret Cinema—connects millions of customers with the best in live entertainment. Powered by vast data and insights, TTG helps theatres, producers, and cultural institutions reach highly engaged audiences and unlock meaningful revenue, transforming how tickets are sold across the world.
In 2025, TTG entered a new chapter as part of MARI, the global events and experiences company powering world-defining live experiences. Together, we’re expanding our reach, deepening our impact, and accelerating a shared vision to redefine the event lifecycle through seamless discovery, purchase, and engagement. We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact - because we're building the future of live events, and there’s no script for what comes next.
New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development. Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans – people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work. We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About the Role: Powered by TodayTix (PxT) is TodayTix Group's enterprise ticketing and e-commerce division — the technology and tools that help the world's leading cultural organisations, attractions, and live events power their box office and drive online sales. We work with some of the most exciting venues, producers, and event organisers on the planet, and we're building the platform that helps them thrive.
We're looking for a Senior Product Manager to own the Sports vertical within PxT — someone who thrives on data, moves fast, and genuinely obsesses over building tools that deliver an unrivalled live event experience. You'll work directly with world-class sports partners – from elite tennis tournaments to top European football clubs – understanding their most complex commercial and operational needs and turning them into platform features that set a new standard for sports ticketing.
You’ll own product discovery and delivery for the sports vertical, working directly with clubs, tournament organisers, and rights holders to understand their needs, shape solutions, and bring them to life alongside world-class engineering and design teams. You instinctively reach for AI to think, prototype, validate ideas, and accelerate learning. You'll often start with ambiguity rather than requirements and enjoy identifying opportunities, forming hypotheses, and turning ideas into action. This role sits at the intersection of user experience and business strategy. It's ideal for someone who combines strong product instinct with platform thinking – someone who values speed, learning, and measurable outcomes over perfection. You'll also manage or mentor other PMs, contributing to how we grow product craft across the team.
Please note: This is a full-time position. Qualified candidates must be based in the Greater London area. We encourage collaboration by working a minimum of 2 days per week in the office, with flexibility to choose where you work for the rest of the week.
What Success Looks Like:
- Product direction established: Within the first 60–90 days, you've developed a strong understanding of the sports vertical and helped shape a roadmap informed by partner insight, business priorities, and platform goals — with at least 3 major sports partners already in active discovery.
- Customer obsession in practice: Ongoing discovery is embedded in your workflow, with evidence that insights from clubs, tournament organisers, and rights holders directly influence prioritisation and product decisions.
- Experimentation velocity: Ideas move quickly from concept to learning through prototypes, pilots, and releases.
- Features shipped with measurable impact: Sports platform initiatives launched with measurable outcomes tied to adoption, conversion, GMV, operational efficiency, retention, or partner satisfaction.
- Commercial contribution: Your work contributes meaningfully to sports partner and business outcomes through stronger engagement, increased value, or improved performance metrics.
- AI-native execution: AI is embedded throughout your workflow — helping you synthesise research, generate prototypes, validate assumptions, and accelerate delivery.
- Team impact: You're contributing to how great product work gets done at TodayTix Group — not just within your own area, through mentorship, management, and raising the bar across the team.
What You’ll Do:
- Work directly with sports clubs, tournament organisers, and rights holders – inside and outside the MARI group – to understand needs, identify opportunities, and help define product direction.
- Use AI tools to create prototypes, synthesise research, and communicate product ideas clearly and efficiently.
- Collaborate closely with engineering and design teams to deliver platform features that solve real problems for sports partners and their fans.
- Translate customer and business needs into clear product requirements and priorities.
- Contribute to roadmap development and prioritisation across the broader PxT platform.
- Track and assess product performance using data and measurable outcomes.
- Manage complex, multi-stakeholder workstreams with rigour – keeping partners, engineering, and commercial teams aligned across long delivery cycles.
- Operate across the product lifecycle – from identifying opportunities and validating concepts to delivering and iterating on solutions.
We’re Looking for Someone With:
- 5–8 years of building products in high-growth environments – whether at startups, consumer platforms, SaaS companies, or entrepreneurial ventures – with at least 3 years working directly in sport ticketing or a closely adjacent domain.
- Experience managing or mentoring product managers, with a genuine desire to grow PM craft across the team.
- Demonstrated builder mindset – whether through launching products, founding something, side projects, experimentation, or creating new processes from scratch.
- Strong experience owning product initiatives from discovery through launch and iteration.
- Strong communication and strategic thinking skills – able to articulate ideas, navigate trade offs, and influence decisions.
- Experience in live events, hospitality, or premium sports environments.
- Fluency with AI tools as part of your daily workflow – using them habitually to accelerate research, prototyping, decision-making, and execution.
- Comfort in fast-paced, cross-functional environments – you know how to collaborate across design, engineering, and commercial teams.
- A working knowledge of professional tennis and European football will be highly valuable in this role.
Good To Know:
- Hybrid work environment (blend of in-office and at-home days)
- Up to 4 weeks per year of flexible 'work from anywhere'
- Generous pension match
- Access to a bespoke Pension scheme
- Complimentary tickets to shows and events
- Employee Assistance Programme
- Access to a corporate rate Vitality PMI plan
- Healthcare cash plan
- Season Ticket loans
- Birthday off
- Three months of fully paid Parental Leave
- Employee Charity Donation Matching
- Annual Professional Development Budget
- Cycle to work scheme
- Employee Referral Bonus
TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs. TTG is dedicated to conducting all aspects of our business ethically and with integrity, in full compliance with the UK Modern Slavery Act 2015. TTG maintains a zero-tolerance approach to modern slavery, human trafficking, forced labour, and any form of exploitation. We extend these high standards to all employees, contractors, partners, and suppliers. Everyone working with or on behalf of TTG must ensure that our operations and supply chains remain free from any practices that could constitute modern slavery or human trafficking.
Senior Product Manager II (Sports), Powered by TodayTix employer: TodayTix Group
TodayTix Group is an exceptional employer, offering a dynamic and collaborative work culture that thrives on innovation and adaptability. With a strong focus on employee growth, we provide comprehensive onboarding, regular performance reviews, and opportunities for mentorship, ensuring that every team member can contribute meaningfully to the future of live events. Located in Greater London, our hybrid work environment promotes flexibility while fostering a passion for theatre and live experiences among a diverse team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager II (Sports), Powered by TodayTix
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups related to sports and product management. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past projects and successes. Use case studies to demonstrate how you've tackled challenges and delivered results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their mission and values, and think about how your experience aligns with their goals. Be ready to discuss how you can contribute to their success, especially in the sports vertical.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at TodayTix Group. So, get your application in and let’s make some magic happen together!
We think you need these skills to ace Senior Product Manager II (Sports), Powered by TodayTix
Some tips for your application 🫡
Show Your Passion for Live Events:When you're writing your application, let your love for live events shine through! We want to see how your experiences and interests align with our mission at TodayTix Group. Share specific examples that highlight your enthusiasm for theatre, sports, or cultural experiences.
Be Data-Driven:Since we're all about using data to drive decisions, make sure to include any relevant metrics or outcomes from your past projects. We love seeing how you've used data to inform product decisions or improve user experiences. Numbers speak volumes!
Tailor Your Application:Don't just send a generic application! Take the time to tailor your CV and cover letter to the Senior Product Manager role. Highlight your experience in sports ticketing and how it relates to the responsibilities outlined in the job description. We appreciate candidates who take the extra step!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining our team at TodayTix Group!
How to prepare for a job interview at TodayTix Group
✨Know Your Sports Inside Out
Make sure you brush up on the latest trends and developments in the sports industry, especially related to ticketing. Familiarise yourself with key players, major events, and any recent innovations in sports tech. This will not only show your passion but also help you engage in meaningful conversations during the interview.
✨Showcase Your Data Skills
Since this role is heavily data-driven, be prepared to discuss how you've used data to inform product decisions in the past. Bring examples of how you've turned insights into actionable strategies, and don’t shy away from discussing any AI tools you've used to enhance your workflow.
✨Demonstrate Your Collaborative Spirit
TodayTix values teamwork, so highlight your experience working cross-functionally with design, engineering, and commercial teams. Share specific examples of how you've successfully managed complex projects and kept stakeholders aligned, as this will resonate well with their collaborative culture.
✨Embrace Ambiguity and Adaptability
This role requires someone who thrives in fast-paced environments and can navigate uncertainty. Be ready to share instances where you've tackled ambiguous situations, identified opportunities, and turned ideas into action. Showing that you can adapt quickly will set you apart from other candidates.