At a Glance
- Tasks: Lead our CRM program, crafting engaging messages for millions of theatre lovers.
- Company: Join TodayTix Group, a leader in cultural experiences and live events.
- Benefits: Enjoy flexible work, generous leave, and complimentary tickets to shows.
- Other info: Collaborative team culture focused on growth and inclusivity.
- Why this job: Shape the future of live events with innovative AI-driven marketing strategies.
- Qualifications: 8+ years in CRM with a passion for theatre and live experiences.
The predicted salary is between 51750 - 63250 £ per year.
About TodayTix Group: TodayTix Group (TTG) is the global e-commerce leader for cultural experiences, designing frictionless discovery and purchase journeys through innovative product design and industry-leading technology. Our portfolio of brands includes TodayTix, New York Theatre Guide, London Theatre, Show-Score, Arthouse, Arthouse London, and Secret Cinema, connecting millions of customers with the best in live entertainment.
Life at TodayTix Group: We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact. New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development. Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans who love theatre and live experiences.
About the Role: We're looking for a strategic, hands-on Director of CRM and Lifecycle Marketing to own our CRM program, every email, push, and SMS we send to millions of theatre and event-goers, and to lead the team that runs it. You'll own that messaging end to end and be the person the company trusts on anything CRM. Our CRM already drives a large share of our business. Now we want to make it one of the smartest, most automated programs out there. We're building toward a Next Best Action model where automation and AI decide the right message, moment, and channel for each customer, at scale.
What Success Looks Like:
- Repeat purchase and retention climb among addressable customers.
- More new customers make a first and second purchase, and make it sooner, as onboarding messaging turns a trial into a habit.
- Revenue from CRM channels grows as a share of total and is trusted as incremental, not just attributed.
- A Next Best Action model is live and increasingly automated.
- You've become the company's clear owner of CRM: leadership sets the goals, and the strategy, roadmap, and day-to-day calls are yours.
What You'll Do:
- Own the CRM program end to end - set the strategy and roadmap for every email, push, and SMS, generate the ideas that move it forward, and be the person the company trusts to make the call.
- Make AI and automation core - push the program from batch campaigns to an automated, AI-driven Next Best Action model.
- Lead full-lifecycle messaging - from user onboarding through repeat, winback, and loyalty, with repeat purchase as the core goal.
- Explore new channels and surfaces - pilot opportunities like WhatsApp and in-app messaging in partnership with product, and scale the ones that work.
- Lead and develop the team - coach the CRM team, prioritize sharply, and raise the bar on both execution and analysis.
- Make CRM provably incremental - establish holdout testing and reporting so the program’s revenue impact is measurable.
- Partner closely with product and data - work hand in glove to connect CRM messaging with the wider customer experience.
We're Looking For Someone With:
- 8+ years in CRM, lifecycle, or messaging marketing, including experience leading and developing a team.
- A track record of driving repeat purchase, retention, and LTV ideally at a marketplace or other high-frequency consumer business.
- Proven experience moving a program beyond batch-and-blast to triggered, automated, decisioned messaging.
- Hands-on depth with a modern CRM/messaging platform (we use Iterable) and strong customer segmentation.
- An enthusiasm for leveraging AI and emerging technologies to innovate our CRM strategies.
- Strong analytical rigor.
- A full-ownership mindset.
Good To Know: TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits, including a hybrid work environment, flexible 'work from anywhere', generous pension match, complimentary tickets to shows and events, and more.
TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on any characteristic protected by law.
Director, CRM & Lifecycle Marketing in London employer: TodayTix Group
TodayTix Group is an excellent employer for Software Engineers, offering a dynamic work environment in Greater London where innovation meets flexibility. With a strong focus on employee growth, the company provides opportunities to work with cutting-edge AI technology while fostering a collaborative culture that values creativity and teamwork. The hybrid work model ensures a balanced approach to work-life integration, making it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Director, CRM & Lifecycle Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TodayTix Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TodayTix Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TodayTix Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TodayTix Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, CRM & Lifecycle Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TodayTix Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TodayTix Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about TodayTix Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TodayTix Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TodayTix Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TodayTix Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
