Associate Creative Director, Studio Secret Cinema (Fixed Term Contract)

About TodayTix Group: TodayTix Group (TTG) is the global e-commerce leader for cultural experiences, designing frictionless discovery and purchase journeys through innovative product design and industry-leading technology. Our portfolio of brands—including TodayTix, New York Theatre Guide, London Theatre, Show‑Score, Arthouse, and Secret Cinema—connects millions of customers with the best in live entertainment. Powered by vast data and insights, TTG helps theatres, producers, and cultural institutions reach highly engaged audiences and unlock meaningful revenue, transforming how tickets are sold across the world.

In 2025, TTG entered a new chapter as part of MARI, the global events and experiences company powering world‑defining live experiences. Together, we’re expanding our reach, deepening our impact, and accelerating a shared vision to redefine the event lifecycle through seamless discovery, purchase, and engagement. We thrive in a nimble, growth‑oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact – because we’re building the future of live events, and there’s no script for what comes next.

New joiners are set up for success with a 90‑day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice‑yearly performance reviews focused on impact and development. Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans – people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work. We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.

About the Role: Studio Secret Cinema is the brand experience arm of the world‑renowned Secret Cinema. We translate our signature “immersion” into high‑impact experiential campaigns for global leaders in gaming, tech, and entertainment. As Associate Creative Director, you are both an architect and an artisan. You will lead the ideation and narrative concepting for major pitches while remaining hands‑on in the “craft”, from scripting and casting to art‑directing on‑site builds. Your goal is to ensure every brand activation isn’t just an event but a world‑class cultural moment. Your work will directly impact the growth of Studio Secret Cinema, with a lot of opportunity to work directly on pitches and projects into realisation.

The role will ensure that Studio Secret Cinema continues to build its reputation with brands for delivering industry‑leading immersive experiential across a wide range of experience formats. If you thrive in a creative, detail‑orientated setting and are passionate about brands, experiential, events, immersive, technology and live entertainment we’d love to hear from you! We’ll work minimum three days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week. Please note: This is a fixed‑term contract until 31 December 2026, and qualified candidates must be based in or close to Greater London. Salary range: £70,000 – £80,000 per year. We welcome candidates interested in a four‑ or five‑day workweek. Compensation will be adjusted based on experience and chosen schedule.

What Success Looks Like:

• Win Rate: Lead at least 6 major pitches with a minimum 60% conversion rate.
• Cultural Heat: Deliver projects that generate at least 3 “Key Visual” moments shared across major industry press (Campaign, Creative Review, etc.).
• Account Growth: Secure at least one follow‑on project or retainer through exceptional creative delivery and client trust.
• Industry Recognition: Lead at least one project that wins or is shortlisted for a Campaign Experience Award.

What You’ll Do:

• As an Associate Creative Director at Studio Secret Cinema, your day‑to‑day is a blend of high‑level narrative concepting and creative crafts that relate to the practical delivery of concept pitches and event production.
• Lead dynamic and collaborative creative brainstorms for tier‑1 brand RFPs to increase the agency’s pitch win rate and secure projects ranging from £50k activations to million‑pound+ experiences.
• Translate complex brand values, commercial messages and product information into immersive experience narratives and narrative arcs to ensure client objectives are met through deep, measurable guest engagement.
• Direct the output of graphic designers, production designers, 3D designers, choreographers, performers, costume designers and more to deliver a “Secret Cinema” aesthetic that differentiates the agency from traditional experiential competitors.
• Work collaboratively with Studio Secret Cinema producers and other technical partners to ensure experience concepts remain feasible, excellent, and within the allocated budget.
• Write and design visually stunning and concise decks in Google Slides that communicate Studio Secret Cinema’s concepts to clients and other partners.
• Present bold, narrative‑led concepts to senior leaders from corporate brands and businesses in a compelling and inspiring way that builds trust.
• Evaluate emerging technologies for project integration to keep the agency at the forefront of industry innovation.
• Audit the visual and narrative “snagging” during live builds to guarantee the final experience matches the pitch promise and protects the brand’s reputation.

We’re Looking for Someone With:

• Extensive experience (typically 7+ years) in creative experiential or events agencies, with at least 3 years at a senior creative level, specifically within experiential, brand activation, or immersive entertainment.
• Theatre‑making or directing experience is a major plus.
• Proven pitch mastery: a track record of leading and winning high‑value (six to seven‑figure) creative pitches for global corporate brands.
• Spatial & narrative world building: deep experience in the ability to map out a guest journey across physical environments, ensuring the story translates into 3D space and live layers.
• Design literacy: the candidate must have the technical language to direct 3D designers and integrate creative tech like AR, projection mapping, RFID, as well as graphic and production designers.
• A deep talent network: an established network of world‑class performers, makers, and creative collaborators.

Good to Know: TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits. Here are some of our favourites:

• Hybrid work environment (blend of in‑office and at‑home days)
• Up to 4 weeks per year of flexible “work from anywhere”
• Generous pension match
• Access to a bespoke pension scheme
• Complimentary tickets to shows and events
• Employee Assistance Programme
• Access to a corporate rate Vitality PMI plan
• Healthcare cash plan
• Season Ticket loans
• Birthday off
• Three months of fully paid parental leave
• Employee charity donation matching
• Annual professional development budget
• Cycle to work scheme
• Employee referral bonus

TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs. TTG is dedicated to conducting all aspects of our business ethically and with integrity, in full compliance with the UK Modern Slavery Act 2015. TTG maintains a zero‑tolerance approach to modern slavery, human trafficking, forced labour, and any form of exploitation. We extend these high standards to all employees, contractors, partners, and suppliers. Everyone working with or on behalf of TTG must ensure that our operations and supply chains remain free from any practices that could constitute modern slavery or human trafficking.