At a Glance
- Tasks: Support product marketing for Techtelligence, creating compelling messaging and sales materials.
- Company: Join Today Digital, a dynamic B2B media and tech company in Manchester.
- Benefits: Enjoy a competitive salary, private healthcare, wellness perks, and a 4-day work week!
- Other info: Gain hands-on experience and learn from experienced teams in a fast-paced environment.
- Why this job: Kickstart your career at the intersection of product, marketing, and technology.
- Qualifications: Recent graduate with strong writing skills and a curious mindset.
The predicted salary is between 30000 - 40000 £ per year.
Remuneration: Competitive
4-day Work Week: We’re a Mon-Thu business!
Work Perks: Private healthcare, wellness program, rewards and discounts + more
Location: Manchester Office, Ancoats (fully on-site)
Contract Type: Full-time
Start Date: Immediate
Level: Graduate / Entry‑Level
We’re looking for a curious, commercially minded, and creative graduate to join Today Digital as a Graduate Product Marketing Associate, supporting the growth of our Techtelligence product. This is a fantastic entry‑level opportunity for someone who wants to build a career at the intersection of product, marketing, sales, content, and technology. You’ll work closely with our Commercial, Marketing, Product, and Editorial teams to help shape how we position, explain, promote, and sell Techtelligence to the market. Techtelligence is designed to help technology vendors better understand their market, audiences, competitors, and commercial opportunities. Your role will be to help turn product features, customer insight, market data, and campaign performance into clear messaging, compelling marketing materials, and useful sales enablement. If you’re interested in technology, B2B marketing, product storytelling, and commercial strategy, and you want to learn fast in a hands‑on environment, this could be the perfect role for you.
What You’ll Be Doing
- Product Positioning & Messaging: Support the development of clear product messaging for Techtelligence across the website, sales materials, email campaigns, social media, and presentations. Help explain what Techtelligence does, who it is for, and why it matters in a simple, compelling, and commercially useful way. Work with senior team members to turn product features into customer benefits and value‑led messaging. Help keep product descriptions, FAQs, one‑pagers, pitch decks, and internal positioning documents up to date.
- Sales Enablement: Create and update sales materials that help the Commercial team explain and sell Techtelligence effectively. Support the development of product one‑pagers, objection‑handling notes, competitor comparisons, demo scripts, and customer‑facing decks. Help capture feedback from the sales team on common customer questions, objections, and opportunities. Work with the Commercial team to understand what prospects care about and how Techtelligence can support their goals.
- Market & Competitor Research: Research competitor products, market trends, customer needs, and emerging topics across B2B technology, marketing, sales intelligence, and media. Help maintain competitor battlecards and market insight documents. Track how similar products are positioned and promoted in the market. Share useful findings with the wider team to help improve product messaging, marketing campaigns, and commercial conversations.
- Product Marketing Content: Write and support content that promotes Techtelligence, including website copy, blog posts, email copy, social posts, case studies, product updates, and campaign assets. Help turn product updates, customer examples, and market insight into engaging content for prospects and customers. Support the creation of product explainers, demo‑related content, launch materials, and internal training resources. Work with the Marketing and Editorial teams to ensure content is accurate, clear, and on‑brand.
- Customer Insight & Feedback: Help gather and organise feedback from customers, prospects, sales conversations, demos, and internal teams. Identify common questions, challenges, and themes that can inform future messaging, product development, and marketing activity. Support the creation of customer stories, testimonials, case studies, and proof points. Help the team understand how customers are using Techtelligence and where the product delivers the most value.
- Campaigns & Launch Support: Support product launches, feature announcements, and promotional campaigns for Techtelligence. Help plan and produce campaign assets across email, social, web, video, and sales channels. Assist with campaign tracking and reporting to understand what is working and where improvements can be made. Work with different teams to help keep product marketing activity organised and delivered on time.
- Website, SEO & Digital Publishing: Help update and optimise Techtelligence‑related pages on our websites. Write SEO‑friendly headlines, meta descriptions, product copy, and landing page content. Support the publishing of product marketing content using WordPress and other digital tools. Help make sure product information is accurate, consistent, and easy to understand across all channels.
- Reporting & Performance: Track how product marketing content and campaigns are performing across web, email, social, and sales activity. Help prepare simple reports showing engagement, leads, opportunities, and useful commercial insights. Share findings with the team to help improve future campaigns, messaging, and sales materials.
What We’re Looking For
- A recent graduate or early‑career candidate with an interest in product marketing, technology, B2B media, SaaS, data, or commercial strategy.
- Strong writing skills and the ability to explain complex ideas clearly.
- A curious, analytical mindset with an interest in understanding markets, customers, competitors, and products.
- Good attention to detail and the ability to organise information clearly.
- Confidence working across different teams and asking good questions.
- A proactive attitude and willingness to learn quickly.
- An interest in marketing, sales, content, product development, or technology is important.
- Experience with tools such as HubSpot, WordPress, Canva, Google Analytics, LinkedIn, or AI tools would be useful but is not essential.
What You’ll Learn
- How to position and market a B2B technology product.
- How sales, marketing, product, and content teams work together to take a product to market.
- How to create messaging, sales materials, campaigns, and product content that support real commercial outcomes.
- How to research markets, competitors, and customers to inform product strategy.
- How to work in a fast‑moving digital publishing and technology business.
Why Join Today Digital?
Today Digital is a growing B2B media and technology business working with some of the world’s leading technology brands. This role gives you the chance to get hands‑on experience from day one, contribute to a real product, and learn directly from experienced teams across Commercial, Marketing, Editorial, and Product. You’ll be joining at an exciting stage of Techtelligence’s development, with the opportunity to help shape how the product is positioned, promoted, and understood in the market. If you’re commercially curious, confident with words, interested in technology, and excited by the idea of helping take a product to market, we’d love to hear from you.
Graduate Product Marketing Associate – Techtelligence in Manchester employer: Todaydigital
Today Digital is an exceptional employer, offering a dynamic work environment in the heart of Manchester's Ancoats. With a competitive four-day work week, private healthcare, and a strong focus on employee wellness, we prioritise a healthy work-life balance while fostering growth through hands-on experience and collaboration across teams. Join us to kickstart your career in product marketing within a supportive culture that values creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Graduate Product Marketing Associate – Techtelligence in Manchester
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Todaydigital who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace Graduate Product Marketing Associate – Techtelligence in Manchester
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Todaydigital.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Todaydigital and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Todaydigital
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Todaydigital.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
