At a Glance
- Tasks: Drive impactful marketing campaigns and optimize performance in a fast-paced environment.
- Company: Today Digital is revolutionizing business tech news with innovative online publications.
- Benefits: Enjoy a 4-day work week, private healthcare, wellness programs, and remote work flexibility.
- Why this job: Join a dynamic team where creativity meets analytics and make a real impact in B2B tech.
- Qualifications: 5-10 years in performance marketing, strong analytical skills, and experience with B2B channels required.
- Other info: Remote role with occasional travel for team events and client meetings.
The predicted salary is between 28800 - 42000 £ per year.
Remuneration: Dependent on experience 4-day Work Week – we’re a Mon-Thu business Work Perks – Private healthcare, wellness program, rewards and discounts + more Location: Work from home, based in the UK Contract Type: Full time Start Date: Immediate Today Digital: Who Are We? We’re an online news publication dedicated to revolutionizing how business technology is discovered, consumed, and shared through our brands: UC Today, CX Today, XR Today, and AI Today. Since our launch, we’ve continuously innovated and are now in our sixth year of thriving operations, with no signs of slowing down. Our customers are some of the most exciting and innovative tech brands worldwide, from London to Silicon Valley and beyond, who rely on us to amplify their stories and drive results. Are You Our Next Performance Marketing Manager? We’re on the lookout for a customer-centric, results-driven Performance Marketing Manager to enhance our client campaigns, drive impactful traffic, increase conversion rates, and optimize marketing effectiveness. Your mission is to elevate customer satisfaction by implementing strategic and data-driven performance marketing initiatives in a fast-paced, agency-style environment. About the Role: As a key member of our performance marketing team, you’ll collaborate closely with our commercial, content, wider marketing teams and with our clients to create campaigns and refine campaign performance through ongoing optimization. If you thrive on understanding client needs, delivering measurable results, and enjoy a dynamic setting where creativity and analytics meet, this role is for you. What You’ll Be Doing: Develop and execute customer-focused marketing strategies that drive performance across multiple digital channels. Optimize campaigns through strategic budget management, A/B testing, and conversion rate enhancements to maximize ROI. Implement and manage marketing automation, lead generation, and ABM strategies tailored to client needs. Collaborate cross-functionally and externally with clients, to share insights, improve conversion rates, and present results effectively. Analyze and report on campaign performance, using data to drive decision-making and propose innovative solutions. Engage with creative teams and external agencies to continually test, refine, and improve campaign outcomes. Your Background and Experience: Proven experience in performance marketing, particularly in the B2B tech sector, with a track record of delivering ROI-focused campaigns. Strong analytical skills for data modeling and extracting actionable insights. Excellent communication, presentation, and project management abilities. Collaborative and organized, able to thrive under pressure and manage multiple projects with precision. Self-motivated, detail-oriented, and adaptable, with a proactive approach to client success. Travel & Flexibility: This is a remote role, but occasional travel may be required for internal meetings or team events. Customer meetings are mostly online. Education & Technical Proficiency: 5-10 years in a performance marketing role, preferably within an agency setting. Bachelor’s degree in marketing or a related field. Hands-on experience with platforms like LinkedIn Campaign Manager and other B2B paid channels Expertise with digital marketing and analytics tools (HubSpot experience preferred). Proficiency in project management software (experience in Monday.com, Asana, or Basecamp is beneficial). Solid understanding of the Microsoft 365 suite (Word, Excel, PowerPoint, Outlook, Teams). Home Office Requirements: Reliable high-speed internet (minimum 10 Mbps download / 2 Mbps upload). A dedicated, distraction-free workspace. Suitable office furniture (desk and chair). Company-provided equipment includes a PC, webcam, headset, and all necessary software licenses. Ready to thrive in a dynamic, customer-focused environment where your performance marketing expertise makes a real difference? Apply today and be part of our mission to innovate in the world of B2B tech media.
Performance Marketing Manager employer: Today Digital
Contact Detail:
Today Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing, especially within the B2B tech sector. This knowledge will help you speak confidently about strategies and innovations during your interactions with us.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive decision-making in past campaigns. We value data-driven insights, so being able to discuss specific metrics and outcomes will set you apart.
✨Tip Number 3
Highlight your experience with marketing automation tools and platforms like LinkedIn Campaign Manager. Being well-versed in these tools is crucial for optimizing campaigns and demonstrating your technical proficiency.
✨Tip Number 4
Prepare to discuss your collaborative approach to working with cross-functional teams. We thrive on teamwork, so sharing examples of successful collaborations will show us that you're a great fit for our dynamic environment.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially within the B2B tech sector. Use specific metrics to demonstrate your success in driving ROI-focused campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with the company's mission. Mention your experience with digital channels and your ability to analyze data for decision-making.
Showcase Relevant Skills: Emphasize your analytical skills and familiarity with tools like LinkedIn Campaign Manager and HubSpot. Highlight your project management experience and proficiency in software like Monday.com or Asana.
Prepare for Interviews: Be ready to discuss specific campaigns you've managed, the strategies you implemented, and the results achieved. Prepare to share insights on how you would approach performance marketing for their clients.
How to prepare for a job interview at Today Digital
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to analyze campaign performance.
✨Demonstrate Your B2B Experience
Emphasize your experience in the B2B tech sector. Share successful campaigns you've managed, focusing on how you tailored strategies to meet client needs and achieve measurable results.
✨Prepare for Collaborative Scenarios
The position involves working closely with various teams and clients. Be ready to discuss how you've successfully collaborated in the past, including any challenges you faced and how you overcame them.
✨Discuss Your Project Management Skills
With multiple projects to manage, it's crucial to demonstrate your organizational abilities. Talk about your experience with project management software and how you prioritize tasks to meet deadlines effectively.