At a Glance
- Tasks: Drive revenue growth through partnerships and innovative strategies in a fun, energetic environment.
- Company: TOCA Social, the world's first dining and entertainment experience with a football twist.
- Benefits: Competitive salary, holiday allowance, complimentary games, and local discounts.
- Other info: Exciting opportunities for career advancement as we expand globally.
- Why this job: Join a high-growth brand and make a real impact in the tourism and trade sector.
- Qualifications: 5+ years in travel trade, proven track record in revenue growth and partnership building.
The predicted salary is between 60000 - 80000 € per year.
TOCA Social is the world's first dining and entertainment experience with a football twist, and it’s set to change the game! Our first venue opened in 2021 in The O2, London and we now have 3 operating UK venues and 1 US venue. We are set to open in Paris, Guatemala and Mexico in 2026!
At TOCA Social, Everybody Plays! Football knowledge is not required, so if you thrive being in an energetic and fun environment you’ll quickly fall in love with our concept!
Job Highlights:
- Location: London venue based, with occasional travel to Birmingham
- Reports to: Director of Operations
We are looking for a Head of Trade & Tourism to own and scale one of TOCA Social’s most important commercial growth channels. This role is responsible for driving inbound, group, and partner-led revenue into our venues - through a combination of travel trade, ticketing platforms, partnerships, and structured community pipelines.
You will operate as a commercial leader with full ownership of an expected multi-million-pound revenue channel, responsible for both strategy and execution, and for building a scalable demand engine that grows with the business.
Role Scope & Responsibilities
- Revenue Ownership & Strategy
- Own and grow a significant revenue channel across TOCA Social UK venues
- Develop and execute the trade & distribution strategy aligned to venue utilisation and growth targets
- Lead forecasting, pipeline management, and performance reporting
- Identify and prioritise high-value demand segments (tourism, groups, youth, inbound)
- Trade & Distribution Partnerships
- Build and scale partnerships with:
- Tour operators, DMCs, and inbound travel specialists
- Ticketing and experience platforms (e.g. OTAs, aggregators)
- Hotels, concierges, and tourism boards
- Schools, charitable and community institutions
- Negotiate commercial agreements, pricing frameworks, and distribution models
- Position TOCA Social as a must-visit destination within the global travel ecosystem
- Group & Community Demand Engine
- Develop structured, repeatable pipelines for:
- Schools and education groups
- Grassroots and academy football clubs
- Youth organisations and local communities
- Drive recurring bookings and long-term partnerships
- Commercial Programming
- Design and scale revenue-generating programming, including:
- Tournaments, leagues, and club nights
- Seasonal and themed activations
- Align programming with:
- Off-peak demand generation
- Capacity utilisation
- Team & Function Build
- Build, lead, and develop a high-performing sales and partnerships team
- Define clear KPIs, incentives, and ownership structures
- Create a repeatable, scalable commercial function with strong accountability
- Systems, Pricing & Process
- Implement CRM discipline, reporting, and pipeline tracking
- Define and evolve pricing strategies for trade and group segments
- Standardise contracting, account management, and conversion processes
- Cross-Functional Leadership
- Partner with:
- Venue GMs to align demand with trading patterns
- Marketing to drive inbound demand and campaign alignment
- Corporate Group Sales to convert relationships into higher-value bookings
- Lead pre-launch trade & distribution strategies for new venues
- Industry Presence
- Represent TOCA Social at trade shows, tourism and hospitality forums and key partner meetings in the UK and internationally
Who we are looking for:
- A commercially driven operator who has built and scaled revenue through partnerships, trade channels, or distribution ecosystems
- 5+ years in Travel trade & tourism, Attractions, leisure / hospitality and ticketing / distribution platform
- Proven track record of:
- Owning and growing a meaningful revenue line
- Building strategic partnerships and commercial deals
- Driving group or inbound demand at scale
- Strong commercial instinct and deal-making ability
- Experience building repeatable sales engines, not just relationships
- Comfortable operating at both strategic level and hands-on execution
- Strong stakeholder management across multiple functions
- Entrepreneurial and growth-oriented
- Data-driven, with a focus on performance and optimisation
- Ambitious and excited by scaling a high-growth, category-defining brand
Why work with us at TOCA Social?
- You’ll have full access to our TOCA Treats, which includes (but is not limited to!):
- Competitive salary
- Competitive holiday allowance
- Complimentary TOCA games!
- Huge discounts on our F&B
- Free meal whilst on shift
- Local retail & hospitality discounts!
- Teammate Assistance Programme with access to free counselling sessions
- Cycle 2 Work Scheme
- Potential for future opportunities within our growing brand!
If you think you have what it takes, apply now!
Head of Trade and Tourism in London employer: TOCA Social
At TOCA Social, we pride ourselves on being an innovative and dynamic employer that fosters a vibrant work culture where creativity and collaboration thrive. Located in the heart of London, our team enjoys competitive salaries, generous holiday allowances, and unique perks such as complimentary games and local discounts, all while contributing to a rapidly growing brand that values employee development and offers exciting growth opportunities within the hospitality and entertainment sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Trade and Tourism in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the trade and tourism industry. Attend events, join online forums, and don’t be shy about reaching out to potential partners or mentors. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! When you get the chance to meet with potential employers, bring your A-game. Prepare a mini-presentation or a portfolio showcasing your past successes in driving revenue and building partnerships. Make it clear how you can contribute to TOCA Social’s growth!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like TOCA Social, and express your interest in working with them. Tailor your message to highlight how your experience aligns with their goals.
✨Tip Number 4
Utilise our website! Apply through StudySmarter’s platform to streamline your application process. We’ve got resources and tips to help you stand out, so make sure you take advantage of everything we offer to boost your chances of landing that role!
We think you need these skills to ace Head of Trade and Tourism in London
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for the role! Share why you're excited about joining TOCA Social and how you can contribute to our unique dining and entertainment experience.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in trade and tourism. We want to see how your skills align with our goals and values!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to spot your key achievements and skills.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at TOCA Social
✨Know Your Numbers
As the Head of Trade and Tourism, you'll need to demonstrate a strong grasp of revenue metrics. Brush up on key performance indicators related to sales and partnerships, and be ready to discuss how you've driven revenue growth in previous roles.
✨Showcase Your Partnerships
Prepare examples of successful partnerships you've built in the travel and tourism sector. Highlight your negotiation skills and how these collaborations have led to increased bookings or revenue, as this will resonate with TOCA Social's focus on scaling commercial growth.
✨Understand the Market
Research the current trends in the travel and tourism industry, especially those affecting leisure and entertainment venues. Being able to discuss how TOCA Social can position itself as a must-visit destination will show your strategic thinking and market awareness.
✨Be Ready for Hands-On Discussion
This role requires both strategic oversight and hands-on execution. Be prepared to discuss specific strategies you've implemented in the past, as well as how you balance high-level planning with day-to-day operations. This will demonstrate your versatility and readiness for the role.
