At a Glance
- Tasks: Create engaging copy for digital channels, product launches, and customer communications.
- Company: Join TOAST, a brand that values creativity and craftsmanship.
- Benefits: Flexible hours, generous staff discounts, and comprehensive training.
- Other info: Opportunity to develop skills across various content formats.
- Why this job: Kickstart your writing career in a supportive and collaborative environment.
- Qualifications: 1-2 years of writing experience and a passion for storytelling.
The predicted salary is between 37000 - 40000 £ per year.
The Junior Copywriter supports the delivery of compelling and consistent copy across TOAST's customer touchpoints. Working closely with the Mid-Weight Copywriter and wider Marketing team, you will create copy for digital channels, product launches, editorial content and customer communications, ensuring all content reflects the TOAST tone of voice and brand values. This role is an excellent opportunity for an early-career writer to develop their skills within a collaborative and creative environment. You will gain experience across multiple content formats while building a strong understanding of brand storytelling, editorial processes and content production. The successful candidate will be a strong writer with excellent attention to detail, a willingness to learn and a genuine interest in storytelling, culture and the TOAST brand.
ROLE IN DETAIL
- Write copy for the website, including collection launches, seasonal updates, landing pages and evergreen content.
- Write product descriptions and collection page copy, ensuring accuracy, consistency and alignment with the TOAST tone of voice.
- Support the creation of customer-facing content across email, social media and other marketing channels.
- Write and update editorial content for TOAST Magazine and other storytelling initiatives.
- Apply the TOAST tone of voice consistently across all content and customer touchpoints.
- Support the Mid-Weight Copywriter with editorial administration, contributor gifting and content coordination for TOAST Magazine.
- Upload and maintain content across digital platforms, ensuring content is accurate and up to date.
- Provide proofreading support across digital and print communications.
- Support campaign launches and key marketing moments through copy updates, content checks and asset coordination.
- Work collaboratively with Marketing, E-commerce and Social teams to ensure content is delivered accurately and on time.
- Use feedback from the Senior Creative Content Manager and Mid-Weight Copywriter and wider team to continually develop writing, editing and content production skills.
EXPERIENCE
- 1-2 years experience
- Strong writing fundamentals and attention to detail
- Eager to learn and take feedback
- Organised and reliable with high-volume tasks
About TOAST: Simple, modern and functional pieces rooted in craftsmanship and designed to be worn every day. Each item is made with great care, using natural materials where possible, to ensure they can be worn and loved for a lifetime. Together with our community, we hope to foster a more thoughtful way of being. The emphasis within the TOAST workplace is on thoughtfulness, simplicity, creativity, and collaboration. We work hard to communicate intelligently with the wider world and strive against doing the obvious. We value serious thought in many broad fields - in art, literature, design, philosophy, travel, science as much as we do in fashion. Though our output may appear simple, it is always produced with great attention to detail. As a strategic priority TOAST nurtures imaginative talent and change makers. As part of the TOAST team, you are a catalyst for the brand’s successes. To realize our ambitions, we need you to share our interests and values, have an enthusiasm for TOAST itself as well as a deep knowledge and passion for your own specialist area. In return for your dedication, TOAST will offer a supportive and stimulating working environment with flexible working hours and generous staff discounts. You will receive a comprehensive induction, including product and brand training, that helps to plant a deep understanding of TOAST that can be carried confidently through your work and into the outside world.
Junior Copywriter employer: TOAST
Toast is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for sales professionals eager to make an impact in the tech industry. With a focus on employee growth, you will have access to ongoing training and development opportunities while working in the vibrant city of London, known for its diverse business landscape. Enjoy the benefits of a hybrid work model that promotes work-life balance, alongside a supportive team dedicated to achieving success together.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TOAST and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TOAST are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TOAST on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TOAST. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Junior Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TOAST. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TOAST:Show us that you’ve done your homework! In your application, briefly mention what you admire about TOAST’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TOAST
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TOAST will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TOAST, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
