Job Title: Villa Specialist – Predominantly French Market
Salary: £30,000 per annum
Reports To: Sales Manager
Location: Whitstable, Kent (minimum 3 days per week in the office)
Contract: Full or Part-time considered (flexible hours considered, worked across 5 days per week)
Job Overview
We're looking for an enthusiastic and commercially minded Villa Specialist to help grow and develop our French-speaking markets.
This is a unique opportunity to play a key role in expanding To Tuscany's presence across French-speaking audiences, including France, Belgium, Canada and Switzerland. You will use your exceptional French language skills and understanding of French-speaking customers to deliver outstanding customer experiences, create engaging content and help drive bookings from this important market.
The role combines customer service, sales, content creation, email marketing, social media management and market development. It would suit someone who enjoys variety, takes ownership and is excited by the opportunity to make a measurable impact on business growth.
We know the potential of the French market is significant. We're looking for someone who can help us unlock it.
Key Responsibilities
Guest Experience & Sales
- Respond to enquiries from prospective and existing guests in a timely, professional and friendly manner.
- Match guests with villas that best suit their requirements, providing expert advice and recommendations.
- Guide guests through their booking journey and support them before, during and after their stay.
- Handle guest questions, concerns and feedback with empathy and professionalism.
- Drive sales performance by converting enquiries into bookings and achieving agreed targets.
- Track sales activity and identify opportunities to improve conversion and guest satisfaction.
- Develop a strong understanding of To Tuscany's villa portfolio and destinations.
French Market Development
- Act as the internal advocate for French-speaking guests, sharing insights and recommendations to improve our offering.
- Identify opportunities to grow awareness, engagement and bookings within French-speaking markets.
- Contribute to projects aimed at improving the customer experience and commercial performance of the French market.
- Monitor market trends, customer behaviour and competitor activity to identify opportunities for growth.
Content & Marketing
- Manage and grow To Tuscany's French-language social media channels, including Facebook and Instagram, with potential expansion into additional platforms.
- Create engaging, high-quality French-language content that reflects our brand and resonates with French-speaking audiences.
- Write and update French website content, ensuring accuracy, quality and SEO best practice.
- Produce approximately 1-2 French-language email newsletters each month.
- Translate and adapt weekly English newsletters for French-speaking audiences.
- Support wider marketing campaigns and content initiatives as required.
Requirements & Qualifications
Essential
- Native-level French language skills with exceptional written and spoken communication.
- Deep understanding of French language nuances, culture and consumer behaviour.
- Experience living, working or studying in France, or equivalent demonstrable knowledge of French-speaking markets.
- Excellent written communication skills with the ability to create engaging marketing content.
- Strong customer service skills and professional telephone manner.
- Commercial awareness and confidence in converting enquiries into bookings.
- Strong organisational skills and attention to detail.
- Good IT skills, including Microsoft Office applications.
- Ability to work independently while collaborating effectively within a team.
- Positive attitude and willingness to learn.
- Strong sense of ownership and accountability.
Desirable
- Experience managing social media channels for a business.
- Experience writing marketing or website content.
- Experience creating email marketing campaigns.
- Knowledge of Tuscany, Italy or the villa holiday sector.
- Experience working in travel, hospitality, tourism or customer service.
Additional Information
- This role is primarily focused on developing and supporting the French-speaking market.
- The successful candidate will be expected to work a minimum of three days per week from our Whitstable office.
- Applicants should live within a reasonable commuting distance of Whitstable, Kent.
- Flexible part-time working arrangements will be considered, provided hours are worked across at least five days per week.
What Success Looks Like
- Delivering exceptional service to French-speaking guests.
- Increasing bookings and conversion rates from French-speaking markets.
- Growing engagement across French-language social media channels.
- Producing high-quality, culturally relevant content and communications.
- Identifying opportunities that help To Tuscany strengthen its position in French-speaking markets.
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Villa Specialist - French Market in Whitstable employer: To Tuscany Ltd
At To Tuscany, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values teamwork and personal growth. Our hybrid role as a Villa Specialist in Whitstable allows for flexibility while immersing you in the enchanting world of Tuscany and Umbria, providing opportunities to enhance your skills in customer service and sales. With a commitment to employee well-being, including time off in lieu for weekend work, we ensure our team feels valued and empowered to create unforgettable holiday experiences for our clients.
