Business Intelligence Analyst, Consumer Strategy

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Job Title: Business Intelligence Analyst, Consumer Strategy

Department: Business Strategy & Analytics

Job Reports To: Senior Manager, Business Strategy & Intelligence

Status: Exempt

Position Overview:

The Consumer Behavior Analyst will be a key contributor in the overall business supporting the Organization’s NHL, Arena, and Sabertooth Sports & Entertainment business units.

The Consumer Behavior Analyst will support the overall business reporting, analytics, CRM and commercial research capabilities of the Organization with a concentration in increasing efficiencies in the areas of ticket sales, corporate partnerships, premium sales, marketing, and arena bookings by directly contributing to our reporting portfolio, analyzing customer trends, as well as contributing to our CRM System and general commercial research.

The ideal candidate possesses a comprehensive data analysis skill set along with experience in identifying trends and opportunities for business improvement; introducing efficiencies into data and reporting strategies that automate manual data processes, building consumer profiles to communicate who our customers are and the best methods for monetization, contributing to executing steps within the customer journey, and analyzing success of trends that lead to revenue growth and overall success of the organization.

Job Responsibilities:

• Contribute towards maintaining and growing the reporting portfolio across the organization.
• Use internal tools to prepare research, presentations and develop strategies to support commercial products in sponsorship, ticketing, and other verticals.
• Support execution and accuracy of CRM system inputs and reporting, lead distribution and customer identification.
• Support execution of internal tools to ensure accurate tracking and reporting of sponsorship and marketing activations.
• Create efficiencies into data and reporting strategies that automate manual data processes.
• Record and document processes to build internal knowledge base
• Contribute to developing & managing automated reporting systems and dashboards to track customer trends related to revenue performance, performance marketing and consumer behavior
• Create analyses and visualizations describing our customers, how they behave, what their buying trends are, and recommendations on monetization
• Support the building and maintenance of accurate custom data sources within data warehouse environments to achieve Organizational objectives
• Contribute to the development and build-out of marketing automation capabilities and strategy
• Partner with marketing, ticketing, and sales teams to identify opportunities to maximize revenue and improve customer experience
• Partner with finance team and other department stakeholders to identify and track key business metrics

• Execute techniques to identify, extract and analyze data to support business decisions
• Execute analytical approaches to transform complex data into thoughtful, actionable insights

Minimum Requirements:

• Bachelor\’s degree with a consistent track record of professional and personal achievement. Preferred degree concentration: business analytics, finance, information systems, statistics, or economics
• 12 months professional experience with a professional sports team, league, vendor, agency, promoter, or arena environment supporting data warehousing, dashboarding and reporting, CRM systems operations, and audience identification.
• Ability to write queries using SQL along with a familiarity with relational databases
• Advanced Microsoft Excel skills
• Google Analytics 4 experience a plus
• Experience with data visualization, preferably Tableau
• Exceptional ability to use PowerPoint, Canva or other presentation tools to effectively communicate findings
• Exceptional ability to communicate and present findings in a clear concise manner
• Familiarity with ticket operations and price code nomenclature development a plus; Ticketmaster/Archtics preferred
• Familiarity of CRM system operations and management (Salesforce/Microsoft Dynamics 365) preferred
• Experience with Syndicated Research Tools (YouGov, Vision Insights, Scarborough, etc.) a plus
• Exposure in a consumer marketing automation platform (ie. Salesforce Marketing Cloud, Marketo, Eloqua, etc.) a plus
• Experience with Media Valuation Tools (Trajektory, Relo Metrics, MVP Index, etc.) a plus
• Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption.
• Effective interpersonal and communications skills, with strong critical thinking and attention to detail
• Strong organization and prioritization skills
• As a condition of employment, qualified applicants will be subject to a background check, including criminal history check, driving history and character references
• Possess a valid driver’s license, a suitable driving history, be insurable by Nashville Predators’ insurance carrier and have reliable transportation

Essential Physical Functions:

• Required to work long hours on event days.
• Ability to clearly communicate with clients and coworkers.
• Ability to sit for extended periods of time.
• Ability to stand in an upright position for continuous period of time.
• Excellent speaking and listening skills, requiring the perception of speech.
• Walking, bending, carrying of light items such office supplies will be required.

Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

Preds Perks: In addition to medical, dental, vision, and life insurance, all full-time employees of the Nashville Predators and entities are eligible for Preds Perks. These currently include the following: Competitive pay, referral bonuses, 401K eligibility, priority access to event presales, tickets to events (when available), Nashville Locker Room (pro shop) discount, premium pay for overnight shifts, 19+ days of paid time off each year, Ford Ice Center programming discount, on demand pay, and bonus potential.

Equal Opportunity Employer: Nashville Predators is an equal opportunity employer. The organization does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, veteran status, or disability status, genetic information, or any other applicable federal or state protected classification. The organization celebrates diversity and is committed to an inclusive environment for all employees.

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In order to ensure reasonable accommodation for individuals protected by the Americans with Disabilities Act, as amended, applicants that require accommodation in the job application process may contact our Recruitment Team at recruiter@teamsmashville.com to request an accommodation.