TiVo Global Marketing Director, CTV and Data Advertising

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TiVo Global Marketing Director, CTV and Data Advertising

Client: Xperi Holding Corporation

Location: United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: b71ee1beb81e

Job Views: 7

Posted: 03.03.2025

Expiry Date: 17.04.2025

Job Description:

Xperi invents, develops and delivers technologies that create extraordinary experiences at home and on the go for millions of people around the world. Powering billions of consumer electronics, connected cars and digital content titles, we make entertainment more immersive, driving more intelligent and every interaction seamlessly personalized through our renowned consumer brands: DTS, HD Radio and TiVo. Xperi (NYSE: XPER) is a publicly traded technology company headquartered in San Jose, CA with over 2,000 employees across North America, Europe and Asia. Come join a thriving team where you can play an integral role in shaping the future of entertainment technology.

Responsibilities:

1. Develop and execute vertical-specific go-to-market (GTM) plans, across all data advertising, programmatic, viewership audiences and CTV verticals – across various platforms.
2. Develop positioning, sales enablement, and customer-facing information to help the sales team successfully sell our products.
3. Serve as an evangelist for TiVo Monetization solutions through identification of thought leadership themes and syndication at events, digital, PR, working with SMEs/TLs on producing content such as white papers, webinars, executive summaries, case studies and more.
4. Translate understanding of market trends, customer needs and competitive position to develop differentiated positioning for TiVo.
5. Maintain and distribute up-to-date competitive intelligence to field and channel sales teams.
6. Create and maintain concise messaging that resonates with prospective customers.
7. Utilize data-driven insights to create precise audience segments for ad targeting, leveraging data from first-party, third-party, and contextual sources to ensure the delivery of relevant ads to the right audience.
8. Track and analyze effective tactics within specific communities, aggregate goal and performance data, and report results to the team to identify best practices and maximize sales impact. Conduct post-mortem analyses on key campaigns to evaluate performance against KPIs.
9. Provide support and strategic planning for industry and corporate events within TiVo’s Monetization and Sales teams, ensuring successful execution and alignment with business goals.
10. Take responsibility for project timelines and program deadlines, ensuring all projects are executed within or under budget. Maintain budget and campaign calendar.

Work Experience:

1. Minimum 10+ years of experience in CTV, OEM OS, Advertising Platforms, or related field.
2. Well-versed in digital and linear advertising, including hands-on experience with programmatic data.
3. Proven ability to partner with product and sales teams across different regions and countries.
4. Experience working in a fast-paced environment, managing multiple projects and executing them strongly while working under tight deadlines.
5. Technical understanding of AdTech workflow, with data-led decision making and analytical skills.
6. Ability to create sales materials, whitepapers, and other related documents.
7. A background in other forms of marketing is a plus, including customer relationship marketing, demand generation, channel marketing, field marketing, and campaign creation/execution, as well as technical marketing.
8. Experienced in transforming complex data into effective campaigns and solutions that address challenges and align with business objectives and user needs.
9. Strong ability to partner with and work across departments within the company to accomplish results.
10. Proficient public speaking skills and great physical presentations delivery.

Education, Professional Training, Technical Training or Certification:

1. BA degree or equivalent advertising work experience strongly preferred.

Other Requirements:

1. The ability to communicate effectively, tactfully, and cross-culturally with all levels of management, vendors, clients, and talent.
2. Must possess the ability to work well under time constraints and pressure, with a start-up mentality from strategy to execution.
3. A “self-starter” who can also work in a group project environment, handling multiple tasks.
4. Excellent attention to detail and a desire to learn new technologies and trends are a must.

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