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- Tasks: Lead social media strategy and manage client relationships while overseeing campaign development.
- Company: Join Inkling Culture, a vibrant agency connecting brands to culture since 2011.
- Benefits: Enjoy hybrid working, 25 days leave, private healthcare, and fun social events.
- Why this job: Be part of a nurturing culture that values creativity and collaboration in a fast-paced environment.
- Qualifications: 4+ years in social media and digital marketing with strong account management skills required.
- Other info: Work with diverse platforms like TikTok, Instagram, and LinkedIn while driving innovative campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Established in 2011, Inkling Culture and Entertainment is an agency passionate about connecting brands to culture in meaningful, authentic ways that engage and entertain audiences. We execute across PR, social, content, and experiential campaigns for both consumer-facing and internal initiatives.
Agency culture and values: Our agency culture is as important as our work. We foster an environment that is hardworking yet nurturing, ambitious yet collaborative. We uphold five key values:
- I care about our business
- I care about my work
- I care about my clients
- I care about myself
- I care about our team
We are seeking an outstanding and strategic Social Media & Content Manager to join our Digital team. This role involves leading social media strategy and client relationships across our portfolio, overseeing campaign development, and working closely with cross-disciplinary teams.
Key Responsibilities:
- Manage social media planning and content output, ensuring KPIs are met and identifying growth opportunities
- Serve as the social media marketing expert, focusing on channel and content strategy, paid social advertising, reporting, and insights
- Lead in developing social media campaigns across platforms like TikTok, YouTube, Instagram, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, etc.
- Plan and ideate campaign concepts, prepare decks, and collaborate with team members
- Support creative content development, including brand tone of voice and long-form website content
- Report on organic and paid social performance, analyze metrics, and recommend improvements
- Manage multidisciplinary projects, including briefing teams, developing timelines, and streamlining processes
Requirements:
- Minimum 4+ years of agency or brand experience in social media and digital marketing
- Expertise in managing brand social media channels and digital strategies, ensuring KPI achievement
- Proven success in paid social advertising planning and execution, leveraging insights for optimization
- Experience with Facebook Business Manager, Twitter, LinkedIn, Snapchat, TikTok
- Strong account management skills and client relationship nurturing
- Creative mindset with the ability to generate innovative ideas for social content and campaigns
- Excellent writing, editing, and storytelling skills across various formats
- Experience collaborating with creative and design teams
- Professional demeanor with strong relationship-building skills
- Ability to multitask in a fast-paced environment
- Passion for digital platforms, social trends, and formats
- Proficiency in CRM, PPC campaigns, Google Analytics, Google Adwords
- Experience with email marketing platforms (Mailchimp) and website CMS (WordPress, Squarespace)
Hybrid working model with home and office presence in Old Street. Benefits include home setup allowance, 25 days leave + annual leave increase, private healthcare, eye care allowance, pension schemes, life assurance, and social events.
Social Media and Content Manager employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Content Manager
✨Tip Number 1
Familiarise yourself with Inkling Culture's values and culture. When you engage with them, whether in interviews or networking, highlight how your personal values align with theirs. This shows that you're not just a fit for the role, but also for their team.
✨Tip Number 2
Stay updated on the latest social media trends and tools. Being able to discuss recent developments or successful campaigns during your conversations can demonstrate your passion and expertise in the field, making you a more attractive candidate.
✨Tip Number 3
Network with current or former employees of Inkling Culture. They can provide insights into the company culture and what they look for in candidates. This insider knowledge can help you tailor your approach and stand out during the selection process.
✨Tip Number 4
Prepare to showcase your previous work in social media management. Have case studies or examples ready that highlight your successes in campaign development and client relationship management. This practical evidence of your skills can significantly boost your chances.
We think you need these skills to ace Social Media and Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and content management. Focus on your achievements in previous roles, especially those that align with the key responsibilities listed in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Inkling Culture's values. Mention specific campaigns or projects you've worked on that demonstrate your expertise in social media strategy.
Showcase Your Creativity: Include examples of your work, such as links to social media campaigns you've managed or content you've created. This could be a portfolio or a personal website that reflects your creative mindset and storytelling skills.
Highlight Relevant Skills: Emphasise your proficiency in tools like Facebook Business Manager, Google Analytics, and email marketing platforms. Mention any experience you have with paid social advertising and how you've used insights to optimise campaigns.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Social Media Expertise
Be prepared to discuss your experience with various social media platforms. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your ability to lead social media strategy effectively.
✨Understand the Brand's Voice
Before the interview, research Inkling Culture and understand their brand tone and values. Be ready to discuss how you would align your content strategies with their mission of connecting brands to culture in meaningful ways.
✨Prepare for Creative Challenges
Expect to be asked about your creative process. Think of examples where you've developed innovative campaign concepts or tackled challenges in content creation. This will showcase your creative mindset and problem-solving skills.
✨Demonstrate Analytical Skills
Since the role involves reporting on social performance, be ready to discuss how you analyse metrics and use insights to optimise campaigns. Bring examples of how you've used data to drive decisions in past roles.
