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- Tasks: Lead the Shopper Marketing Team to create impactful marketing tools and initiatives.
- Company: Join Red Bull, a pioneer in energy drinks since 1987, known for innovation and creativity.
- Benefits: Enjoy a dynamic work environment with opportunities for personal growth and development.
- Why this job: Be part of a vibrant culture that values freedom, responsibility, and mastery in your work.
- Qualifications: Experience in Shopper or Brand Marketing, strong communication skills, and team management.
- Other info: Travel 10-20% required; must have an EU work permit.
The predicted salary is between 36000 - 60000 £ per year.
Client: Red Bull
Location: Greater London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: f76499621d4f
Job Views: 8
Posted: 02.03.2025
Expiry Date: 16.04.2025
Job Description:
RedBull UK are recruiting for a Shopper Marketing Development Lead to be based in London.
Lead and inspire the Shopper Marketing Team, elevating their skills and creativity to develop powerful tools and game-changing initiatives that put RedBull in the ultimate position to fly off the shelves! Your mission: make every shopper moment an irresistible invitation to grab a can and unleash their energy!
Responsibilities:
Areas that play to your strengths
All the responsibilities we’ll trust you with:
- Improve the capabilities of the Shopper Marketing Team via RedBull’s strengths-based philosophy. Encourage personal management, through great coaching and leading by example.
- Ensure the entire Shopper Marketing team works cross functionally across all the teams in the Off Premise and wider departments.
- Provide the right tools to make stores perfect for the Shopper. Using a mix of our distinctive assets in point of sale to create mental availability in close proximity to our physical availability. Make RedBull look like no1 in store by achieving brand recognition in every touchpoint.
- Generate business plan budgets to deliver against our aims in store. Providing regular updates and constantly looking for ways to drive more effective and efficient use of spend.
- Excellent communication, organisational and presentation skills.
- Experience in Shopper or Brand Marketing, managing budgets and teams.
- Executing in-store activations, promotions, and point-of-sale (POS) materials to drive conversion.
- Partnering with sales teams and key retailers (supermarkets, convenience stores, e-commerce, etc.) to develop win-win strategies.
- Managing and mentoring marketing professionals to build a high-performing team.
- Driving cross-functional collaboration with sales, brand marketing, and commercial teams.
- Travel 10-20%.
About RedBull:
Giving wiiings to people and ideas since 1987. In the 1980s Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives us:
Chasing our potential.
Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Meaning: Find your meaning and use your strengths to achieve it! The bigger reason why you work. To contribute and add value to something or someone.
Freedom & Responsibility: Take real responsibility for yourself and your work. To have the freedom to work on something the way you want to.
Mastery: Love life, love work, love to challenge yourself! Turn your talents into strengths to become excellent at what you do.
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Shopper Marketing Development Lead, Greater London employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Development Lead, Greater London
✨Tip Number 1
Familiarize yourself with Red Bull's brand values and marketing strategies. Understanding their unique approach to shopper marketing will help you align your ideas with their vision during the interview.
✨Tip Number 2
Network with current or former employees of Red Bull, especially those in marketing roles. They can provide valuable insights into the company culture and expectations for the Shopper Marketing Development Lead position.
✨Tip Number 3
Prepare examples of successful in-store activations or marketing campaigns you've led in the past. Be ready to discuss how these experiences can translate to driving Red Bull's brand recognition in stores.
✨Tip Number 4
Showcase your leadership skills by discussing how you've mentored teams in previous roles. Highlight your ability to inspire creativity and collaboration, which are key aspects of the role at Red Bull.
We think you need these skills to ace Shopper Marketing Development Lead, Greater London
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Shopper Marketing Development Lead position at Red Bull. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in shopper or brand marketing, team management, and budget handling. Use specific examples that demonstrate your ability to lead teams and drive successful marketing initiatives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of the role. Mention how you can contribute to making Red Bull the number one choice in stores and how your strengths align with their philosophy.
Highlight Cross-Functional Experience: Emphasize any experience you have working cross-functionally with sales, brand marketing, and commercial teams. Provide examples of successful collaborations that led to effective marketing strategies or in-store activations.
How to prepare for a job interview at TN United Kingdom
✨Show Your Passion for Shopper Marketing
Make sure to express your enthusiasm for shopper marketing and how it aligns with Red Bull's mission. Share examples of past experiences where you successfully influenced shopper behavior or executed impactful in-store activations.
✨Demonstrate Leadership Skills
As a Shopper Marketing Development Lead, you'll be expected to inspire and lead a team. Prepare to discuss your leadership style, how you coach others, and provide specific instances where you've developed team members' skills and creativity.
✨Highlight Cross-Functional Collaboration
Red Bull emphasizes teamwork across various departments. Be ready to share examples of how you've successfully collaborated with sales, brand marketing, and other teams to achieve common goals, especially in driving brand recognition and store performance.
✨Prepare for Budget Management Questions
Since managing budgets is a key responsibility, come prepared to discuss your experience with budget generation and management. Highlight any strategies you've used to optimize spending and drive effective results in previous roles.
