Senior Sports CRM Manager, London

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Gamdom is home to thousands of betting options for bothsportsandcasinoplayers to wager on. Since 2016, we have been steadily growing to provide more than just casino games and sports betting events to enjoy; With us, you can enjoy unique bonuses and earn massive rewards simultaneously. Discover all the rewarding features Gamdom can offer you below.

About Gamdom

Gamdom is a leading online gaming platform in the iGaming industry, offering a dynamic and engaging experience for players worldwide. We are expanding our team and looking for a Senior Sports CRM Manager to take ownership of our sports customer relationship management strategy, develop processes from scratch, and drive the efficiency of our promotional efforts.

Role Overview

As a Senior Sports CRM Manager , you will design and execute a best-in-class CRM strategy for our Sportsbook segment. You will develop and implement lifecycle campaigns, manage promotional budgets, set up structured processes, and optimize CRM tools and provider back-office systems. This role requires a strategic thinker with hands-on experience in CRM operations, an analytical mindset, and the ability to drive engagement and retention across sports customers.

Key Responsibilities

• Develop & implement CRM strategy – Create and execute a structured and scalable CRM strategy focused on sports players, including automated, targeted, and personalized marketing campaigns.
• Set up processes from scratch – Establish workflows, segmentation methodologies, and automation processes for efficient campaign execution.
• Lifecycle management – Design, implement, and optimize customer lifecycle journeys, including onboarding, retention, reactivation, and churn prevention.
• Manage providers’ back office (BO) – Utilize and optimize CRM tools and third-party provider platforms to enhance campaign performance and player engagement.
• Promotion planning & execution – Plan, execute, and monitor sportsbook promotions while ensuring a healthy P&L (Profit & Loss) management of campaigns.
• Data-driven decision making – Leverage data insights and player analytics to refine segmentation, campaign performance, and overall CRM effectiveness.
• Cross-functional collaboration – Work closely with internal teams such as Marketing, Product, VIP, and Customer Support to align CRM efforts with overall business goals.
• Resource & budget management – Effectively plan and allocate CRM resources, balancing costs while maximizing engagement and profitability.
• Compliance & best practices – Ensure all CRM activities align with industry regulations, responsible gaming guidelines, and data privacy policies.

Requirements

• Experience – 4+ years in CRM roles within the sports betting or iGaming industry, with a strong understanding of sportsbook CRM operations.
• Strategic mindset – Ability to develop CRM strategies from scratch and implement structured processes that drive customer retention and engagement.
• Technical expertise – Hands-on experience operating provider back-office systems and CRM tools.
• Promotional P&L management – Strong understanding of promo ROI, budget allocation, and impact assessment.
• Data-driven approach – Experience using analytics and customer insights to refine CRM efforts.
• Project & resource management – Ability to plan, prioritize, and allocate resources effectively.
• Strong communication skills – Ability to collaborate across teams and present insights in a clear and actionable manner.
• Industry knowledge – Deep understanding of sportsbook customer behaviors, retention mechanics, and CRM best practices.

What We Offer

• A dynamic and fast-paced environment in a rapidly growing iGaming company.
• The opportunity to take ownership of a key business segment and shape its CRM strategy.
• Competitive compensation package with performance-based incentives.
• Remote work flexibility and a collaborative, supportive team culture.
• Career growth opportunities within a forward-thinking organization.

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