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- Tasks: Lead product marketing for innovative Accountancy software, driving strategy and customer engagement.
- Company: Join IRIS Group, a leader in Accountancy solutions, dedicated to empowering practices of all sizes.
- Benefits: Enjoy fantastic learning opportunities, collaborative culture, and the chance to make a real impact.
- Why this job: Shape the future of Accountancy software while growing your career in a dynamic team environment.
- Qualifications: Experience in SaaS and Accountancy software, strong communication skills, and a customer-focused mindset required.
- Other info: Apply early due to high interest and be part of IRIS's exciting journey forward!
The predicted salary is between 28800 - 42000 £ per year.
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Senior Product Marketing Business Partner (Accountancy)
Client:
IRIS
Location:
United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
7f4556b42497
Job Views:
6
Posted:
01.03.2025
Expiry Date:
15.04.2025
Job Description:
IRIS Group Product Marketing is thrilled to announce an exciting opportunity for an ambitious Product Marketing Manager to join our dynamic and growing team. In this role, you’ll have a chance to make a real impact, driving go-to-market strategy, sales enablement, and overall growth for our innovative Accountancy software solutions—empowering practices of all sizes to thrive.
This is more than just a marketing role. You’ll work closely with product management, sales, customer education, and our wider marketing organisation, positioning IRIS as the go-to provider for accountants and delivering cutting-edge cloud, desktop, and bespoke solutions that include accountancy outsourcing and cloud hosting.
If you’re an internal candidate with a background in SaaS and Accountancy software, this is your opportunity to leverage your knowledge, gain new skills, and help IRIS shape the future of our product offerings and strengthen our leadership in the Accountancy sector.
What Will You Be Doing?
In this role, you’ll be at the forefront of our product marketing efforts, with responsibilities that include:
- Market Positioning : Ensure our Accountancy Product Portfolio is positioned to meet customer needs, with a deep understanding of our target audience, market, and competitors.
- Go-to-Market Strategy : Create and execute go-to-market plans to support product launches, new features, and market expansion.
- Product Messaging : Develop compelling product messaging and collateral, from personas and value propositions to sales enablement materials.
- Collaboration Across Teams : Partner with sales, product development, engineering, and communications to drive customer satisfaction and revenue growth.
- Customer Engagement : Run customer advisory sessions, gathering insights to influence the product roadmap and address emerging trends and customer pain points.
- Market Research & Insights : Monitor industry trends and customer feedback to keep our go-to-market strategy on point and inform new product development.
- Performance Tracking : Continuously track marketing impact, refining strategies to optimise results and achieve growth targets.
What Are We Looking For?
We’d love to hear from you if you bring:
- Significant experience in SaaS technologies – ideally with a background in Accountancy software
- Proven B2B SaaS experience in Accountancy or related sectors, with strong communication skills and a solution-focused approach
- Stakeholder Management Skills : Experience working cross-functionally, with a knack for building relationships and understanding customer needs
- Organisational Skills : Ability to prioritise and manage multiple tasks, meeting deadlines and adapting as needed
- Positive Problem Solver : A proactive and self-motivated attitude, with a passion for finding innovative solutions
- Customer Focused : A keen ability to understand and advocate for the needs of accountants and finance professionals
Why Apply?
- Shape the Future of Accountancy Software : Be a key player in developing marketing strategies that resonate with our clients and drive product adoption.
- Grow Your Career : Step up into a pivotal role with fantastic learning opportunities and the chance to make a lasting impact.
- Join a Collaborative Team : Work alongside a passionate team dedicated to innovation, customer success, and professional growth.
If you’re ready to take your career in a new direction and bring your expertise to an influential role in Product Marketing, we’d love to hear from you. Apply now to become a part of IRIS’s exciting journey forward. Due to high interest, we encourage you to apply early!
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Senior Product Marketing Business Partner (Accountancy) employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Business Partner (Accountancy)
✨Tip Number 1
Familiarize yourself with the latest trends in SaaS and accountancy software. Understanding the competitive landscape will help you articulate how your experience aligns with IRIS's goals and market positioning.
✨Tip Number 2
Network with professionals in the accountancy and SaaS sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals that strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've implemented in the past. Highlighting your direct impact on product launches will demonstrate your capability for this role.
✨Tip Number 4
Showcase your collaboration skills by preparing anecdotes about how you've worked cross-functionally in previous roles. This will illustrate your ability to partner effectively with sales, product development, and other teams at IRIS.
We think you need these skills to ace Senior Product Marketing Business Partner (Accountancy)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Product Marketing Business Partner position. Understand the key responsibilities and required skills, especially those related to SaaS and Accountancy software.
Tailor Your CV: Customize your CV to highlight relevant experience in product marketing, SaaS technologies, and accountancy. Use specific examples that demonstrate your ability to drive go-to-market strategies and collaborate across teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention how your background aligns with IRIS's goals and how you can contribute to their innovative accountancy solutions.
Highlight Customer Focus: In your application, emphasize your customer-focused approach. Provide examples of how you've engaged with customers to gather insights and influence product development, as this is crucial for the role.
How to prepare for a job interview at TN United Kingdom
✨Understand the Product and Market
Before your interview, make sure you have a solid understanding of IRIS's Accountancy software solutions and the competitive landscape. Research their key features, target audience, and how they position themselves in the market. This knowledge will help you articulate how you can contribute to their go-to-market strategy.
✨Showcase Your SaaS Experience
Highlight your previous experience in SaaS technologies, especially within the Accountancy sector. Be prepared to discuss specific projects where you successfully drove product marketing initiatives, emphasizing your role in sales enablement and customer engagement.
✨Demonstrate Cross-Functional Collaboration
Since this role requires collaboration across various teams, come prepared with examples of how you've effectively worked with product management, sales, and engineering teams in the past. Discuss how you built relationships and contributed to achieving common goals.
✨Prepare for Problem-Solving Scenarios
Expect to be asked about challenges you've faced in previous roles and how you approached solving them. Prepare specific examples that showcase your proactive attitude and innovative solutions, particularly in relation to customer needs and market trends.
