Senior Paid Media Buyer

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• Join a market leader within Apparel & Sporting Goods
• Opportunity within a company with a solid track record of performance

The Job

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels – with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.

Responsibilities

Campaign and Platform Ownership:

• Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
• Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.

Ad Building:

• Own the creation, management, and optimization of paid social media advertisements.
• Develop and implement ad copy and creative content that aligns with campaign objectives.
• Ensure that all ads meet platform guidelines and brand standards.

Data Analysis:

• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Utilize data to make informed recommendations for campaign adjustments and optimizations.

Quality Assurance:

• Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
• Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.

Ad Creative:

• Coordinate with the performance creative team to develop compelling ad visuals and copy that resonate with target audiences.
• Provide feedback and suggestions to the creative team to enhance ad effectiveness.
• Ensure creative assets are received and launched in accordance with campaign deadlines.

Campaign Management:

• Manage and optimize campaigns across all owned channels.
• Implement targeting strategies to reach the desired audience segments.
• Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.

Strategic Planning:

• Contribute to the development of campaign strategies and media plans.
• Participate in brainstorming sessions to generate innovative ideas for campaign improvement.
• Assist in the research and identification of new advertising opportunities and platforms.

External Partner Communication:

• Serve as the main point of contact for external ad partners and agencies for owned channels.
• Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.

The Profile

Qualification and Requirements

• 5+ years of DTC Paid Media Buying and Growth Marketing experience.
• Expertise media buying within ad platforms including but not limited to: Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
• DTC Ad Agency experience and/or working in-house within a 100M+ DTC brand, a plus.
• Familiarity with third-party analytics and attribution tools such as: Northbeam, Triple Whale, Haus and GA4.
• Strong knowledge of the various advertising attribution models.
• Exceptional analytical skills with experience building and presenting performance reports.
• Experience in audience segmentation, retargeting strategies, and A/B testing.
• Strong communication and collaboration skills.

Technical Skills

• Proficiency in Notion for project management, task organization, collaboration, and documentation.
• Proficiency in Slack for effective communication, collaboration, and team coordination, including channel management, file sharing, and real-time messaging.
• Proficiency in GSuite for productivity, document management, and collaboration, including Gmail, Google Drive, Google Docs, Sheets, and Slides.
• Familiarity with Loom for creating and sharing video content, including screen recordings, tutorials, and presentations, to enhance communication and training within teams.
• Proficient in using various ad platforms (e.g., Meta, Tiktok, Snapchat, Twitter/X, and Applovin).

The Employer

Our client crafts products made to last a lifetime through with simple, functional designs ready for anything and everything. Our client materials are chosen with care and a thoughtful connection to the insights of our growing community – setting our North star as we strive to improve everyday.

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