Senior Digital Marketing Executive

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Senior Digital Marketing Executive, Castleford

Client: Elevation Recruitment Group

Location: Castleford, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 109ea1bdbfe8

Job Views: 12

Posted: 14.05.2025

Expiry Date: 28.06.2025

Job Description:

Role: Senior Digital Marketing Executive – Castleford.

Salary: up to £38K per annum.

• Free parking.
• Contributory pension.
• Employee assistance programme.
• Employee benefits – discount scheme for retailers/cinema etc.

Elevation Recruitment Group – Marketing Division is excited to be working with an evolving manufacturer.

In this role, you will develop and drive the digital marketing strategy to optimise brand awareness & trial, online UX, and customer targeting to deliver lead generation & Ecommerce sales targets.

Responsibilities:

This role requires focus in four main areas:

• Strategy – develop the digital marketing strategy and digital mid-term business plan.
• Conversion – develop our online platforms to achieve commercial targets.
• R.O.I – measure and report our digital marketing return on investment.

Specific Responsibilities:

• Create digital marketing strategic plans supported by management.
• Plan and execute multi-channel brand and tactical campaigns to achieve lead generation targets.
• Manage and develop our website (UX and online journey).
• Manage and develop our Ecommerce platform (in line with Europe) to achieve sales targets.
• Manage and further develop our CRM systems and marketing automation capabilities.
• Optimize our social media presence.
• Enhance awareness & engagement through online internal communications.
• Develop and implement a content calendar for campaigns, social media, and mobile apps.
• Identify new and creative growth strategies via digital marketing.
• Measure and report performance against goals (ROI and KPIs).
• Perform other duties as requested within your skills and abilities.

Core Measurements:

• Targeted online sales of x per annum.
• Targeted lead generation of x per annum.
• Targeted internal communications engagement of x.
• Targeted social followers & engagement of x.
• Targeted digital ROI of x.

Essential Qualifications / Experience / Certifications:

• Graduate with appropriate marketing qualifications.
• Experience with marketing automation & CRM (Hubspot experience preferred).
• Strong CMS experience and website management skills.
• Proficient in managing corporate social media platforms.
• IT skills in Microsoft Office (Word, Excel, PowerPoint).
• Excellent verbal and written communication skills.
• Ability to build relationships at all levels internally and externally.
• Independent operator with initiative, problem-solving skills.
• Organized with attention to detail and strong project management skills.

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