Senior Digital Marketing Executive

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Senior Digital Marketing Executive, West Yorkshire

Client:

Better Placed

Location:

West Yorkshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

af66f655ee81

Job Views:

6

Posted:

03.03.2025

Expiry Date:

17.04.2025

Job Description:

Senior Digital Marketing Executive

Ecommerce Retail

Leeds – Hybrid: 3 days in & 2 WFH. Flexible working

Better Placed are delighted to be working with a well-recognised eCommerce brand in their search for an experienced Digital Marketing Executive to join at this senior level.

This role will suit someone comfortable in a fast-paced eCommerce environment, with previous ecommerce experience (in-house or agency), strategic yet hands-on in the channel.

Ideally, this person will have previous experience in people management, though it is not essential.

You will report into the Performance Director, with peers at the same level within PPC (search & Shopping) and Affiliates.

A truly iconic brand that has stood the test of time, balancing size and resource with the freedom to make an impact and try something new.

The Business:

1. £100+ million turnover business
2. Predictions for double-digit growth this year
3. Private Equity backed
4. Continued investment (people, technology, and resource)
5. International expansion planning for 2025
6. Excellent Marketing team – 15+ (plus digital & media agencies)
7. £10 million+ Paid Media spend

Key responsibilities for this role include:

1. Manage the brand’s digital campaign calendar, coordinating with the wider team across web, trade, email, and social media.
2. Work with the wider marketing team in asset creation to support the campaign calendar: Digital, CRM & Email, Brand & Creative.
3. Collaborate with the Digital Marketing team to understand and translate requirements into clear briefs for Creative teams and support production, including setting up web banners.
4. Manage the briefing process and support the sign-off for go-to-market campaigns.
5. Support the trading and promotion plan across multiple brand websites, working with the buying and merchandising team.
6. Provide wider support on Paid Media if applicable to skill set, working with their Digital Agency.
7. Supported by the brand’s Digital Analytics team, who will analyze and optimize site promotions, helping you make recommendations to drive performance.

What I am looking for:

1. Previous experience in a digital campaign role. Broad experience is ideal, but the key is the ability to support in managing the website’s content and promotional plan.
2. Support on the website’s performance and optimization, landing pages, etc.
3. Ideally has experience in using web content management systems (CMS).
4. Good knowledge of digital marketing channels – PPC and Paid Social. However, this is a skill that can be upskilled in the role.
5. Excellent communicator and confident – able to provide clarity on performance indicators and set direction for strategy.
6. Essential to have previous experience working with multiple teams and the ability to work cross-channel.

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