Senior CRM Executive - Sports

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Job Title: Senior CRM Executive

Our client is seeking a Senior CRM Executive to develop and implement a world-class email marketing strategy. The role involves creating, testing, and optimizing email campaigns to communicate effectively with customers.

Responsibilities include:

1. Managing the end-to-end execution of email marketing campaigns, ensuring timely delivery and error-free execution.
2. Developing and executing email marketing strategies and testing protocols.
3. Managing the email calendar and automated email workflows.
4. Monitoring and analyzing email performance metrics to improve campaign effectiveness.

Qualifications and skills required:

• Understanding of email marketing best practices and performance metrics.
• Experience with email marketing platforms like Ometria is preferred but not essential.
• Proficiency in Google Analytics and understanding of automated email campaigns.

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