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For Companies At a Glance
- Tasks: Lead the Hardys brand strategy and drive growth across Europe.
- Company: Accolade Wines is a global leader in wine with over 50 iconic brands.
- Benefits: Enjoy hybrid working, a wine allowance, and exclusive employee discounts.
- Why this job: Shape a renowned brand while collaborating with a creative team in a flexible environment.
- Qualifications: 8+ years in FMCG/alcohol marketing with a strategic mindset and strong communication skills.
- Other info: Join a diverse culture committed to community impact and personal development.
The predicted salary is between 43200 - 72000 £ per year.
Are you ready to steer one of the world's most iconic wine brands into the future? Accolade Wines, a global powerhouse with a rich heritage and a diverse portfolio of over 50 iconic brands, is searching for a dynamic Senior Brand Manager to lead the Hardys portfolio in Europe.
About Us
Crafting wines since 1836, Accolade Wines is more than a company; we're a global team united by a passion for quality, innovation, and creating memorable experiences. As an Employer of Choice, we pride ourselves on creating a positive and rewarding workplace for our people. Our portfolio of acclaimed brands including Hardys, Grant Burge, Jam Shed, and many more, are celebrated worldwide.
About the Role
The Senior Brand Manager - Hardys Europe, will be at the helm of developing and executing robust brand plans that align with our global strategy. Reporting to the Global Brand Director - Hardys (with a dotted reporting line to a local European Marketing Manager), you'll ensure the Hardys portfolio resonates with European consumers, leveraging insights to drive engagement and growth. This is a rare opportunity to shape our global brand strategy whilst also driving the brand's presence in Europe/EMEA!
Key Responsibilities:
- Develop and implement comprehensive brand plans consistent with global positioning.
- Champion the Hardys portfolio, presenting key brand opportunities to senior management.
- Drive new product development and the innovation pipeline.
- Collaborate with local Category teams to uncover insights and guide communication strategies.
- Manage relationships with key agency partners to ensure optimal performance.
- Translate brand strategy into effective trade solutions.
- Oversee portfolio profitability, optimising A&P investments and ensuring cost-effectiveness.
What You'll Bring:
- 8+ years of experience in FMCG/alcohol brand marketing (Preferably with large global brands).
- Experience working across multiple countries/markets.
- Strategic mindset with a focus on innovation and consumer engagement.
- Strong track record of managing large A&P budgets.
- Highly accountable and results-driven mindset with expertise in measurement and evaluation to ensure strong ROI.
- Ability to uncover powerful consumer insights and guide communication strategy.
- Collaborative style with well-developed communication, presentation, and influencing skills.
- Experience working in matrix cross-region/functional teams.
- Passion for wine.
- Marketing degree or similar qualification (highly desirable).
Why Join Accolade Wines?
At Accolade Wines, you’ll work with world-class talent in an environment that celebrates creativity and teamwork. With hybrid working arrangements, you can balance flexibility with the chance to make a significant impact. Specifically we offer:
- Annual staff wine allowance and access to unique wine specials.
- Start your weekend early with our Fast Friday finishes!
- Modern office located in Weybridge with hybrid working (Up to 2 days per week from home).
- Go Beyond Day - make a difference in your local community.
- Access to an extensive online learning library.
- Employee Assistance Program & Various exclusive employee discounts.
Ready to Uncork Your Potential? If you’re ready to take your brand marketing career to the next level, we’d love to hear from you. Join us, and let’s toast to a future brimming with opportunities!
At Accolade Wines we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.
Senior Brand Manager, Hardys Europe employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager, Hardys Europe
✨Tip Number 1
Research the Hardys brand thoroughly. Understand its history, current market position, and recent campaigns. This knowledge will help you demonstrate your passion and strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the wine and FMCG industries. Attend industry events or join relevant online forums to connect with people who can provide insights or even refer you to opportunities at Accolade Wines.
✨Tip Number 3
Prepare to discuss your experience with managing large budgets and cross-functional teams. Be ready to share specific examples of how you've driven brand growth and innovation in previous roles.
✨Tip Number 4
Familiarise yourself with the latest trends in the wine industry and consumer behaviour. Being able to speak knowledgeably about these topics will set you apart as a candidate who is not only experienced but also forward-thinking.
We think you need these skills to ace Senior Brand Manager, Hardys Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly within the FMCG or alcohol sectors. Emphasise your strategic mindset and any successful campaigns you've led.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the Hardys brand and the wine industry. Discuss how your background aligns with the key responsibilities of the role and showcase your innovative spirit.
Highlight Relevant Achievements: In both your CV and cover letter, include specific examples of how you've driven brand growth or managed substantial budgets. Use metrics to demonstrate your impact, such as percentage increases in sales or market share.
Showcase Your Collaborative Skills: Given the role's emphasis on cross-functional teamwork, mention experiences where you've successfully collaborated with different teams or stakeholders. Highlight your communication and influencing skills.
How to prepare for a job interview at TN United Kingdom
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research Hardys and Accolade Wines. Understand their history, values, and current market position. Be prepared to discuss how your experience aligns with their brand strategy and how you can contribute to its growth in Europe.
✨Showcase Your Strategic Mindset
As a Senior Brand Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns you've led, focusing on how you developed and executed brand plans that drove engagement and growth. Highlight your innovative approaches and the results achieved.
✨Emphasise Cross-Functional Collaboration
This role requires working across multiple teams and countries. Be ready to discuss your experience in managing cross-functional relationships and how you've successfully collaborated with various stakeholders to achieve brand objectives. Use specific examples to illustrate your collaborative style.
✨Prepare for Insight-Driven Discussions
Accolade Wines values consumer insights. Be prepared to talk about how you've uncovered powerful insights in previous roles and how you've used them to guide communication strategies. Think of specific instances where your insights led to successful marketing initiatives.
