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- Tasks: Lead a dynamic team to create impactful sales marketing strategies across EMEA.
- Company: Join a community-focused company that values work-life balance and diversity.
- Benefits: Enjoy 29 days holiday, private healthcare, pension contributions, and training opportunities.
- Why this job: Make a real impact on sales outcomes while working in a supportive and innovative environment.
- Qualifications: 5+ years in B2B Sales Marketing; strong analytical and communication skills required.
- Other info: We celebrate diversity and encourage applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Join our team and you’ll be responsible for leading a team that supports sales and service outcomes by developing marketing strategies focused on increasing conversion rates and reducing churn. The Team lead of Sales Marketing is responsible for a cluster of markets within EMEA B2B Marketing. Within this team, the Teamlead of Sales Marketing will lead Regional Lead Managers, Sales Marketing Managers and Event Marketing Managers across at least 1-2 countries.
Your Responsibilities
- Develop and execute targeted sales marketing strategies for SMB, Reseller, and Enterprise segments for a specific region or across a cluster of regions.
- Drive SMB conversion, reduce churn, and grow e-commerce revenue through focused campaigns.
- Boost enterprise customer engagement with non-sales touchpoints and elevate brand consideration.
- Implement a test-and-learn approach to customize sales pitches and ensure seamless access to key sales messaging and customer data for the sales teams.
- Lead Account-Based Marketing (ABM) efforts for top enterprise accounts and strengthen reseller partnerships with media agencies.
- Establish a new event strategy and focus on most relevant accounts with dedicated customer events.
Qualifications
- 5+ Years of experience in B2B Sales Marketing, sales enablement, or go-to-market execution in an international environment.
- Strong analytical skills with the ability to measure the impact of marketing initiatives and optimize based on performance data.
- Proven experience in event management, from conceptualization to execution and post-event analysis.
- A creative and innovative mindset with a strong problem-solving approach.
- High level of proactivity and drive, with the ability to manage multiple international/cross-country projects independently.
- Experience with marketing automation, CRM tools (e.g., Salesforce), and digital marketing strategies is a plus.
- Strong communication and presentation skills, with an ability to translate complex ideas into compelling narratives.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Fluency in English, additional language skills (e.g., German) are a plus.
Additional Information
We’re a community here that cares as much about your life outside work as how you feel when you’re with us. Because your job shouldn’t take over your life, it should enrich it. Here are some of the benefits we offer:
- 29 days holiday allowance + bank holidays
- Private medical and dental healthcare
- Pension contribution up to 10%
- Training and development opportunities
- Cycle to work scheme
Our commitment
Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.
Sales Marketing Team Leader employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Marketing Team Leader
✨Tip Number 1
Familiarise yourself with the latest trends in B2B sales marketing, especially within the EMEA region. Understanding regional differences and customer behaviours can give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your experience with data analysis by preparing examples of how you've measured the impact of previous marketing initiatives. Be ready to discuss specific metrics and outcomes that demonstrate your analytical skills.
✨Tip Number 3
Highlight your event management experience by discussing successful events you've led or contributed to. Be prepared to explain your role in conceptualisation, execution, and post-event analysis to illustrate your comprehensive skill set.
✨Tip Number 4
Prepare to discuss your approach to Account-Based Marketing (ABM) and how you've successfully engaged top enterprise accounts in the past. This will show your strategic thinking and ability to tailor marketing efforts to specific clients.
We think you need these skills to ace Sales Marketing Team Leader
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B Sales Marketing and showcases your analytical skills. Emphasise any leadership roles you've held, particularly in international environments, as this is crucial for the position.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's goals and how your experience aligns with their needs. Mention specific strategies you've implemented in the past that led to increased conversion rates or reduced churn.
Showcase Event Management Experience: Since event management is a key responsibility, include examples of events you've managed from start to finish. Highlight your ability to analyse post-event data to improve future initiatives.
Highlight Communication Skills: Given the importance of strong communication and presentation skills for this role, provide examples of how you've successfully translated complex ideas into compelling narratives in previous positions.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Analytical Skills
As a Sales Marketing Team Leader, you'll need strong analytical skills. Be prepared to discuss how you've measured the impact of previous marketing initiatives and optimised strategies based on performance data. Use specific examples to illustrate your point.
✨Demonstrate Leadership Experience
Highlight your experience in leading teams, especially in an international context. Discuss how you've managed cross-country projects and the strategies you employed to ensure team success. This will show that you're capable of handling the responsibilities of the role.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and creativity. Prepare scenarios where you've had to develop targeted marketing strategies or manage events from start to finish. This will help you demonstrate your innovative mindset.
✨Communicate Effectively
Strong communication skills are crucial for this role. Practice translating complex ideas into clear, compelling narratives. During the interview, focus on articulating your thoughts clearly and confidently, as this will reflect your ability to engage with various stakeholders.
