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- Tasks: Lead marketing for Fashion, Luxury, Outdoor & Sports in Europe, focusing on lead generation and events.
- Company: Join Centric Software, a leader in innovative marketing solutions for diverse industries.
- Benefits: Enjoy 100% remote work and the chance to collaborate with an international team.
- Why this job: Be part of a dynamic environment where your creativity drives growth and success.
- Qualifications: 7-10 years in B2B marketing; experience with CRM and marketing automation is a plus.
- Other info: Fluency in English is required; German is a bonus!
The predicted salary is between 36000 - 60000 £ per year.
Regional Marketing Manager, Greater London
Client: CENTRIC SOFTWARE INC
Location: Greater London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 96fac6af3c3a
Job Views: 5
Posted: 01.03.2025
Expiry Date: 15.04.2025
Job Description:
Centric Software is looking for a Regional Marketing Manager taking over marketing activities for Fashion, Luxury, Outdoor & Sports and Retail markets in Europe (excluding France, Spain and Portugal). As a Regional Marketing Manager, you will be responsible for adapting and executing EMEA marketing strategy mostly in the UK, Nordics, Germany, Italy, and Turkey supporting new business development and sales. Managing an event coordinator, coordinating agencies and freelancers, and working closely with content, nurturing, digital, and customer success teams, you will plan, develop, execute, measure, and optimize lead generation campaigns & events. You’ll also work day-to-day with local sales representatives to support large accounts through targeted campaigns. This position reports to the EMEA Senior Marketing Manager – based in France. It’s a 100% remote working position!
Responsibilities:
- Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives
- Develop and execute targeted lead generation campaigns by account segments, verticals, and personae on multiple channels (LinkedIn, Media, Website, …)
- Organize and coordinate tradeshows, conferences, 3rd party webinars, and Centric events
- Support large account conversion by developing targeted programs
- Develop supporting campaign assets and collaterals
- Analyze campaign results (Tableau, Google Analytics, LinkedIn Marketing Manager, …) and spot potential areas of improvement
- Conduct market, database, and competition analysis
- Explore data and define segmentation
- Manage one event manager based in the UK
- Coordinate freelancer and external agencies
- Manage budget & accounting
Requirements:
- 7–10 years’ experience in B2B marketing, IT/software environment is a plus
- Business School degree or equivalent in Marketing
- Understanding and good knowledge of Inbound and marketing automation practices (Pardot, HubSpot, Marketo…) and use of CRM (Salesforce)
- Manage multiple projects and meet assigned deadlines in a fast-paced environment
- Self-motivated, detail-oriented, problem-solving ability
- Autonomous and ability to work independently
- Good communication and collaboration skills
- Fun and good team spirit
- Languages: English (native or fluent) + German as a plus
Be ready to join an exciting international team and support our continued growth! Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.
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Regional Marketing Manager employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in the Fashion, Luxury, Outdoor & Sports, and Retail markets. Understanding the specific needs and preferences of these sectors will help you tailor your approach and demonstrate your expertise during discussions.
✨Tip Number 2
Leverage your network on LinkedIn to connect with professionals in the marketing field, especially those who have experience in B2B marketing or work within the fashion and retail industries. Engaging with their content can also increase your visibility.
✨Tip Number 3
Showcase your experience with marketing automation tools like Pardot, HubSpot, or Marketo. If you have case studies or examples of successful campaigns you've managed using these tools, be ready to discuss them in detail.
✨Tip Number 4
Prepare to discuss how you would adapt EMEA marketing strategies to local markets. Think about specific examples where you've successfully localized a campaign or strategy in the past, as this will highlight your ability to meet the role's requirements.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, especially in the fashion, luxury, outdoor, and retail sectors. Emphasize your familiarity with marketing automation tools like Pardot or HubSpot.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with Centric Software's goals. Mention specific campaigns you've managed and the results achieved to demonstrate your impact.
Showcase Your Analytical Skills: Since the role involves analyzing campaign results, include examples of how you've used data analytics tools like Google Analytics or Tableau to drive marketing decisions and improve campaign performance.
Highlight Collaboration Experience: Discuss your experience working with cross-functional teams, such as sales and content teams. Provide examples of how you coordinated with others to achieve marketing objectives and support large accounts.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in B2B marketing, especially in the IT/software sector. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to adapt and execute marketing strategies effectively.
✨Understand the EMEA Market
Research the fashion, luxury, outdoor & sports, and retail markets in the UK, Nordics, Germany, Italy, and Turkey. Being knowledgeable about these regions will help you tailor your responses and show that you can define and adapt local marketing strategies.
✨Familiarize Yourself with Tools
Make sure you are well-versed in marketing automation tools like Pardot, HubSpot, or Marketo, as well as CRM systems like Salesforce. Be ready to discuss how you've used these tools in past roles to optimize lead generation campaigns.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams and managing freelancers, be prepared to share examples of how you've successfully collaborated in the past. Highlight your communication skills and ability to work autonomously while still being a team player.
