Principal Marketing Analyst

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A global leader in the quality used books sector, they have experienced impressive growth since they were founded and have transitioned from a start-up to a pioneer within the recycling space. Analytics has been central to this organisation\’s success and acts as a driver for the next stage of its journey.

The Role

As a Principal Analyst, you will be responsible for being the thought leader within the marketing domain. This position aims to drive traffic to the website beyond PPC spend, while also measuring marketing effectiveness and channel performance to identify the most effective customer acquisition strategies.

You will have the opportunity to be creative with your analysis, applying the latest developments in data analysis and integrating outside learning to enhance your role.

The Successful Candidate Is Likely To Have:

• A degree in a STEM-related field
• Expertise in SQL; programming experience in R or Python is a plus
• Proven experience in marketing analytics
• Confidence in building analytical models, including customer segmentation and attribution modeling
• Excellent communication skills, capable of presenting insights to senior stakeholders

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