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- Tasks: Support PPC campaigns, optimise strategies, and analyse performance metrics.
- Company: Frasers Group redefines retail with top sports and luxury brands globally.
- Benefits: Enjoy recognition schemes, wellness programs, and exciting company events.
- Why this job: Join a forward-thinking team that values innovation and personal growth.
- Qualifications: 1 year of PPC experience, strong Google Ads knowledge, and analytical skills required.
- Other info: Opportunity to work in a fast-paced environment with a focus on creativity.
The predicted salary is between 36000 - 60000 £ per year.
At Frasers Group, we’re rethinking retail through digital innovation and unique store experiences, serving consumers with the world’s best sports, premium, and luxury brands globally. Our established brands include Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
- Our mission: Building the world's most admired and compelling brand ecosystem
- Our purpose: Elevating lives with access to top brands and experiences
We are a forward-thinking company that embraces challenges and values principles like thinking without limits, owning your role, and relevance to our people, partners, and the planet.
Role Overview:
As a Paid Search (PPC) Executive, you will support the Performance Marketing Lead & Senior Performance Marketing Executive in strategizing, executing, and optimizing PPC campaigns across various brands. Your focus will be on revenue growth, customer acquisition, and ROAS, requiring strong knowledge of Google Ads, analytical skills, and experience managing high-budget campaigns.
Key Responsibilities:
- Campaign Strategy & Execution: Assist in developing and managing paid search strategies aligned with business goals; Build and optimize PPC campaigns on Google Ads; Coordinate with teams for seasonal promotions and launches.
- Performance & Optimization: Analyze and improve campaigns for key metrics like ROAS; Provide insights for budget and performance improvements; Manage daily and periodic budget pacing.
- Creative Collaboration: Work with teams to develop ad copy, extensions, and landing pages; Conduct A/B testing for performance enhancement; Ensure messaging aligns with brand tone and promotions.
- Market Insight & Innovation: Stay updated on PPC and SEM trends; Test new features and benchmarks against competitors.
- Reporting & Stakeholder Engagement: Create performance reports and dashboards; Present findings and recommendations; Collaborate with data teams for tracking and attribution.
Minimum Requirements:
- At least 1 year of managing paid search campaigns, preferably in retail or multi-brand environments.
- Proven success in optimizing large Google Ads accounts.
- Strong understanding of campaign setup, bidding, and keywords.
- Proficiency in Google Ads.
- Excellent analytical skills.
- Ability to manage multiple projects in a fast-paced setting.
Benefits & Perks:
- Recognition schemes like Frasers Champion and Fearless Bonuses.
- Company events such as Frasers Festival and CEO Sessions.
- Employee wellness programs including Frasers Fit and Retail Trust support.
Next Steps:
Applications will be reviewed, and shortlisted candidates will undergo interviews focusing on culture fit and technical skills, possibly including tasks or presentations.
Performance Marketing Executive (PPC) employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive (PPC)
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEM. Being knowledgeable about current strategies and tools will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with professionals in the performance marketing field, especially those who have experience with Google Ads. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised PPC campaigns in the past. Highlighting your analytical skills and results-driven mindset will make you stand out during the interview process.
✨Tip Number 4
Showcase your ability to collaborate creatively by preparing ideas for ad copy or campaign strategies that align with Frasers Group's brand ethos. This will demonstrate your proactive approach and fit for their culture.
We think you need these skills to ace Performance Marketing Executive (PPC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and performance marketing. Include specific examples of campaigns you've managed, focusing on metrics like ROAS and customer acquisition.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Frasers Group's mission. Mention how your skills align with their goals and how you can contribute to their brand ecosystem.
Showcase Analytical Skills: In your application, emphasise your analytical abilities. Provide examples of how you've used data to optimise campaigns and improve performance, as this is crucial for the role.
Prepare for Interviews: Anticipate questions about your experience with Google Ads and PPC strategies. Be ready to discuss specific campaigns you've worked on and the results achieved, as well as your approach to staying updated on industry trends.
How to prepare for a job interview at TN United Kingdom
✨Know Your PPC Fundamentals
Make sure you have a solid understanding of PPC concepts, especially Google Ads. Be prepared to discuss your experience with campaign setup, bidding strategies, and keyword optimisation, as these are crucial for the role.
✨Showcase Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data to optimise campaigns in the past. Bring examples of key metrics you've improved, such as ROAS, and be ready to explain your thought process.
✨Prepare for Creative Collaboration
The job involves working with teams to develop ad copy and landing pages. Think of examples where you've collaborated creatively and be ready to share how you ensure messaging aligns with brand tone and promotions.
✨Stay Updated on Industry Trends
Demonstrate your passion for the industry by discussing recent PPC trends or innovations you've come across. This shows that you're proactive and committed to staying ahead in the fast-paced world of digital marketing.
