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- Tasks: Join our Marketing team to drive sales through targeted initiatives and impactful materials.
- Company: TotalJobs is a community-focused company that values work-life balance and diversity.
- Benefits: Enjoy 29 days holiday, private healthcare, pension contributions, and training opportunities.
- Why this job: Be part of a dynamic team that fosters creativity and supports your professional growth.
- Qualifications: Experience in B2B marketing and event management; degree in Marketing or related field preferred.
- Other info: We celebrate diversity and encourage applications from all backgrounds.
The predicted salary is between 28800 - 42000 £ per year.
Join our Marketing team and be responsible for driving sales conversion rates by developing and executing targeted marketing initiatives that empower our sales team. You will create impactful sales enablement materials, plan and execute high-impact customer events, and develop marketing strategies to enhance customer engagement and drive revenue growth. This role requires a blend of analytical thinking, creativity, and proactive execution to support TotalJobs' business objectives.
Your Responsibilities
- Develop and optimize sales enablement materials such as sales pitches, industry and customer-specific presentations, case studies, value propositions, and sales collateral to drive conversion and customer engagement.
- Conceptualize, plan, and execute customer events (in-person, virtual, and hybrid) that contribute to lead generation and foster a community for relevant customers.
- Design and manage targeted marketing campaigns supporting sales initiatives, including account-based marketing (ABM), lead generation, and retention programs.
- Collaborate closely with the Sales team to identify needs, provide marketing support, and create tools that enhance their effectiveness in client interactions.
- Conduct competitive analysis and market research to refine messaging, identify opportunities, and position TotalJobs as a thought leader in the industry.
- Monitor and analyze the performance of marketing initiatives, ensuring continuous optimization based on data-driven insights.
- Manage relationships with external agencies and vendors for high-quality marketing content production and event logistics.
- Work cross-functionally with departments such as B2B Brand, Content & Insights, Product Marketing, and E-Commerce Marketing to align activities with business goals.
Qualifications
- Several years of experience in B2B marketing, preferably in a sales-driven environment or working closely with Sales teams.
- Strong analytical skills with the ability to measure and optimize marketing initiatives based on performance data.
- Proven experience in event management, from conceptualization to execution and post-event analysis.
- Experience with marketing automation, CRM tools (e.g., Salesforce), and digital marketing strategies is a plus.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Fluency in English; additional languages (e.g., German) are a plus.
Additional Information
We’re a community that cares about your life outside work as much as how you feel when you’re with us. Because your job should enrich your life, not take it over. Here are some benefits we offer:
- 29 days holiday allowance + bank holidays
- Private medical and dental healthcare
- Pension contribution up to 10%
- Training and development opportunities
- Cycle to work scheme
Our Commitment
Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company. We aim to recruit, develop, and retain the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, or any other characteristic.
Marketing Manager B2B employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager B2B
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing and sales enablement. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our marketing initiatives during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who work in B2B marketing or sales. Attend relevant events or webinars to make connections that could provide insights into our company and the role you're applying for.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your analytical skills by showcasing how you measured their success and optimised them based on data-driven insights.
✨Tip Number 4
Research our company’s current marketing strategies and customer engagement initiatives. Being knowledgeable about our approach will demonstrate your genuine interest in the role and help you articulate how you can enhance our efforts.
We think you need these skills to ace Marketing Manager B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, especially any roles where you've worked closely with sales teams. Use specific examples that demonstrate your analytical skills and event management experience.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience in developing sales enablement materials and executing successful marketing campaigns.
Showcase Your Analytical Skills: Provide examples of how you've used data to measure and optimise marketing initiatives in previous roles. This could include specific metrics or outcomes that demonstrate your impact on sales conversion rates.
Highlight Event Management Experience: Detail your experience in planning and executing customer events, whether in-person, virtual, or hybrid. Discuss the objectives of these events and how they contributed to lead generation and customer engagement.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Analytical Skills
Since the role requires strong analytical thinking, be prepared to discuss how you've used data to measure and optimise marketing initiatives in your previous roles. Bring examples of campaigns you've worked on and the metrics you used to assess their success.
✨Demonstrate Event Management Experience
This position involves planning and executing customer events, so highlight your experience in event management. Discuss specific events you've organised, the challenges you faced, and how you ensured their success, whether they were in-person, virtual, or hybrid.
✨Prepare for Collaboration Questions
Collaboration with the Sales team is key in this role. Be ready to share examples of how you've worked closely with sales teams in the past, what tools you provided them, and how your marketing efforts supported their objectives.
✨Research TotalJobs and the Industry
Familiarise yourself with TotalJobs and its position in the market. Understand their competitors and be prepared to discuss how you would position TotalJobs as a thought leader. This shows your proactive approach and genuine interest in the company.
