Marketing Campaign Associate (London)

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The role sits within our client’s EMEA central marketing team, focusing on EMEA-wide institutional client campaigns. As a central function, the team is responsible for creating data-driven marketing campaigns aligned with business priorities.

Key Responsibilities:

1. Campaign Creation: Support the end-to-end process of developing and executing marketing campaigns, including creating all associated assets such as digital content, visuals, and multimedia components.
2. Agency Collaboration: Work closely with external agencies to ensure seamless campaign execution, leveraging their expertise for creative development and strategic planning.
3. Client Experience Management: Oversee the client journey, ensuring cohesive and impactful messaging strategies that align with client expectations and business goals, in partnership with key stakeholders.
4. Regulatory Compliance: Ensure all marketing activities comply with industry regulations and standards.
5. Data-Driven Growth: Use data insights for continuous testing and optimization of campaigns, aiming to surpass benchmarks and improve marketing effectiveness.
6. Reporting and Measurement: Measure campaign performance and content effectiveness to drive engagement and inform future campaigns, providing insights to sales and marketing teams.
7. Relationships: Build and maintain strong relationships with local market country marketing managers (CMMs) and ensure central marketing initiatives align with local objectives. Collaborate with the campaign and product marketing teams within the EMEA central marketing unit.

Knowledge and Experience:

• Proficiency with marketing automation platforms (e.g., Eloqua, Marketo)
• Demonstrable B2B marketing experience
• Strong skills in crafting marketing materials with impeccable written English
• Experience scaling campaigns across diverse languages and regions (preferred)
• Knowledge of the investment/financial sector (beneficial)
• Ability to establish and nurture professional relationships swiftly
• Excellent verbal and written communication skills with high attention to detail
• Strong eye for design and visual identity consistency
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects
• Creative, proactive, and self-driven in generating new ideas
• Comfortable working independently and collaboratively
• Effective navigation of international team dynamics within a complex matrix organization

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