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- Tasks: Join a global entertainment team to develop and execute marketing automation strategies.
- Company: A leading entertainment business operating in global markets, focused on innovative marketing solutions.
- Benefits: Enjoy a hybrid work environment with opportunities for growth and collaboration.
- Why this job: Be part of a dynamic team that values creativity and data-driven decisions in marketing.
- Qualifications: Bachelor’s degree in Marketing or related field; experience with Salesforce Marketing Cloud is essential.
- Other info: Candidates from both B2C and B2B backgrounds are encouraged to apply.
The predicted salary is between 36000 - 60000 £ per year.
Social network you want to login/join with:
Marketing Automation Specialist, Greater London
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Client:
Salt
Location:
Greater London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
3a5ae83dbd02
Job Views:
12
Posted:
29.04.2025
Expiry Date:
13.06.2025
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Job Description:
Marketing Automation Specialist
London/ Hybrid
Global Entertainment business
A leading entertainment business who I am sure you have followed their journey or purchased some of their items previously are looking for a Marketing Automation Specialist with Salesforce Marketing Cloud experience to join their growing Marketing function in London.
The business has been around for a number of years and are in global markets. You will work with local teams to support on Marketing Automation efforts. They operate both B2C and B2B – so will consider candidates from both backgrounds.
Key Responsibilities:
- Develop and execute marketing automation strategies using Salesforce Marketing Cloud.
- Design, build, and deploy email campaigns, including customer journeys, triggered emails, and A/B testing.
- Manage and segment customer data to create targeted and personalized marketing campaigns.
- Collaborate with cross-functional teams to integrate Salesforce Marketing Cloud with other platforms and ensure seamless data flow.
- Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.
Experience:
- Bachelor’s degree in Marketing, Business, or a related field
- Experience as a Marketing Automation Specialist with hands-on expertise in Salesforce Marketing Cloud
- Strong understanding of email marketing best practices, customer segmentation, and data management.
- Proficiency in creating and managing customer journeys, automations, and workflows within Salesforce Marketing Cloud
- Analytical mindset with the ability to interpret data and provide actionable recommendations
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Marketing Automation Specialist employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Familiarize yourself with Salesforce Marketing Cloud if you haven't already. Consider taking online courses or certifications to deepen your understanding of its features, especially around email campaigns and customer journeys.
✨Tip Number 2
Network with professionals in the marketing automation field, particularly those who have experience with Salesforce. Join relevant LinkedIn groups or attend industry meetups to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Stay updated on the latest trends in marketing automation and email marketing best practices. Follow industry blogs, podcasts, and webinars to gather insights that can help you stand out during interviews.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing automation campaigns you've managed. Be ready to share metrics and outcomes that demonstrate your analytical skills and ability to drive ROI.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities of a Marketing Automation Specialist, especially in relation to Salesforce Marketing Cloud. Tailor your application to highlight relevant experiences and skills that align with these responsibilities.
Highlight Relevant Experience: In your CV and cover letter, emphasize your hands-on experience with Salesforce Marketing Cloud. Provide specific examples of email campaigns you've designed, customer journeys you've managed, and any A/B testing you've conducted.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've interpreted data to improve campaign performance. Mention any tools or methods you've used to analyze marketing effectiveness and ROI.
Personalize Your Application: Tailor your cover letter to the company and role. Mention why you're interested in working for this global entertainment business and how your background in both B2C and B2B marketing makes you a strong candidate.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Salesforce Marketing Cloud Expertise
Be prepared to discuss your hands-on experience with Salesforce Marketing Cloud. Highlight specific campaigns you've managed, focusing on your role in designing customer journeys and executing A/B tests.
✨Demonstrate Analytical Skills
Prepare to share examples of how you've analyzed campaign performance in the past. Discuss the metrics you tracked and how you used data to make recommendations for improving effectiveness and ROI.
✨Understand B2C and B2B Dynamics
Since the company operates in both B2C and B2B markets, be ready to explain your experience in both areas. Discuss how your strategies might differ between these two segments and provide examples.
✨Collaborate Effectively
Emphasize your ability to work with cross-functional teams. Prepare to discuss instances where you've integrated marketing automation with other platforms and how you ensured a seamless data flow.
