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- Tasks: Lead media advertising strategies and manage client relationships for PGA TOUR campaigns.
- Company: Join the PGA TOUR, a premier sports organization dedicated to excellence in golf.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a passionate team driving impactful media campaigns in the sports industry.
- Qualifications: Bachelor's degree and 5-7 years in Advertising or Client Services required.
- Other info: Experience with ad systems and a love for sports is a plus!
The predicted salary is between 43200 - 72000 £ per year.
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Manager Advertising Strategy & Planning, London
Client: PGA Tour
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference:
Job Views: 54
Posted: 22.01.2025
Expiry Date: 08.03.2025
Job Description:
The Best Players Need the Best People. This position provides media advertising strategies and customer service to PGA TOUR Title Sponsors, Official Marketing Partners, Endemics, and external clients through a global media sales department. Responsibilities focus on the sales operational processing and communication of PGA TOUR owned and operated – as well as partner – cross-platform media campaigns, from upfront proposals and RFP responses to campaign activation, fulfillment, and analysis.
QUALIFICATIONS
- Bachelor’s degree in Business, Advertising/Marketing or related field or equivalency
- 5-7 years of experience in Advertising, Client Services and/or Sales Support
- Excellent verbal, written, and interpersonal skills
- Strong critical thinking and analytical skills
- Experience managing budgets, media campaigns and/or programs
- Experience with ad trafficking systems (e.g. Google Ad Manager, FreeWheel) and order management systems (e.g. Operative, Placements.io) a plus
- Team management experience preferred
- Proficiency in Microsoft Office products; advanced skills in Excel and PowerPoint required
- Golf or sports knowledge/background a plus
RESPONSIBILITIES/DUTIES
- Serve as the primary day-to-day point of contact for assigned media sales leads, internal constituents, and their respective clients and agencies; ensuring timely, thorough, and accurate responses to all RFPs, RFIs, and general daily correspondence related to site ad operations, ad specifications, qualitative and quantitative research requests, and data storytelling.
- Serve, additionally, as day-to-day point of contact and resource for direct report(s); provide ongoing training, direction, and support; ensure client deliverables are executed on time and expectations are met (e.g. accurate, thorough, and complete proposals).
- Work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include proposal strategy/ideation, RFP responses and negotiations, creative asset gathering and management, launch and campaign pacing confirmation, performance/delivery updates, and campaign recaps.
- Provide ongoing ad product and campaign performance analysis which evaluates the effectiveness of client activations beyond standard delivery metrics, highlights industry benchmarks, and outlines strategy implementation; proactive outreach to Sales/Client Strategy teams circulating insights.
- In collaboration with senior level Advertising Strategy team members, propose media sales strategies (pricing, packaging, asset optimization) based on sales feedback, yielding maximum revenue for PGA TOUR Digital and partners, while delivering a strong ROI for the partner/brand; additionally, continually monitor industry trends to understand the overall impact to sales and to formulate recommendations to maximize revenue and identify key opportunities for continued growth.
- Advanced operational knowledge in inventory forecasting, data analysis, campaign optimization, and ad product tools; serve as resource to the immediate team within these areas via technical platforms.
- Understand media assets and value propositions to navigate the PGA TOUR partnerships landscape, in conjunction with PGA TOUR’s Corporate Marketing and Business Development departments, and service Official Marketing Partners’, Endemic Marketing Partners’, and Title Sponsors’ media campaigns.
- Comprehensive knowledge of the PGA TOUR Digital and partner ad portfolios; responsible for educating assigned media sales personnel on new and innovative offerings and ad platform capabilities to better inform compelling, performance-driven proposals; use data to advocate for high-impact.
- Develop timely and accurate PGA TOUR and partner media plans, which follow established pricing guidelines, adhere to ad product business rules, and are vetted for inventory availability.
- Responsible for ensuring timely, thorough, and accurate communication with key internal stakeholders (Sales/Corporate Partnerships, Systems Support, Ad Product, Content, Finance and Legal) involved in the media sales and fulfillment process.
- Spearhead special projects or other duties as assigned.
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Manager Advertising Strategy & Planning, London employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager Advertising Strategy & Planning, London
✨Tip Number 1
Familiarize yourself with the PGA TOUR's media landscape and advertising strategies. Understanding their unique offerings and how they position themselves in the market will give you an edge during interviews.
✨Tip Number 2
Network with professionals in the sports advertising industry, especially those who have experience with the PGA TOUR. Attend relevant events or webinars to make connections that could help you get noticed.
✨Tip Number 3
Brush up on your analytical skills, particularly in data storytelling and campaign performance analysis. Being able to discuss how you've used data to drive decisions in past roles will be crucial.
✨Tip Number 4
Showcase your team management experience and ability to provide training and support. Highlight specific examples where you've successfully led a team to meet client expectations and deliverables.
We think you need these skills to ace Manager Advertising Strategy & Planning, London
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Manager Advertising Strategy & Planning position. Understand the key responsibilities and qualifications required, as this will help you tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 5-7 years of experience in Advertising, Client Services, or Sales Support. Provide specific examples of how you've managed budgets, media campaigns, and client relationships to demonstrate your fit for the role.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data analysis to drive campaign performance or optimize media strategies. Mention any experience with ad trafficking systems like Google Ad Manager or FreeWheel.
Tailor Your Application: Customize your cover letter to reflect your understanding of PGA TOUR's media sales strategies and how your background aligns with their goals. Use specific language from the job description to show that you are a perfect match for the position.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Advertising Expertise
Make sure to highlight your experience in advertising and client services. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Demonstrate Strong Analytical Skills
Since the position requires critical thinking and data analysis, come prepared with examples of how you've used data to drive decisions in past roles. Discuss any tools or systems you've used, like Google Ad Manager or Excel, to analyze campaign performance.
✨Prepare for Team Management Questions
As team management experience is preferred, be ready to talk about your leadership style and how you've supported your team in achieving their goals. Share specific instances where you provided training or guidance to help your team succeed.
✨Understand the PGA TOUR Landscape
Familiarize yourself with the PGA TOUR's media assets and partnerships. Being knowledgeable about the sports industry and the specific challenges it faces will show your genuine interest in the role and help you stand out as a candidate.
