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- Tasks: Generate media buzz for BookTrust and enhance its profile through creative campaigns.
- Company: BookTrust is a leading organisation dedicated to promoting children's reading.
- Benefits: Enjoy flexible working options and the chance to work with inspiring teams.
- Why this job: Join a passionate team making a real impact on children's literacy and creativity.
- Qualifications: Experience in journalism or as a press officer, with strong communication skills required.
- Other info: This role offers a unique opportunity to engage with media and promote important initiatives.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking a dynamic Interim Press Officer to generate media buzz around BookTrust, positioning us as the leading organization in children’s reading. The role involves delivering high-quality media coverage that promotes BookTrust’s key messages and enhances our profile positively.
Main Responsibilities include:
- Supporting the Head of Communications & Campaigns in developing and executing BookTrust’s media strategy.
- Creating, delivering, and evaluating media plans for campaigns, programs, and prizes.
- Generating targeted stories and engaging with media outlets and journalists.
- Developing creative hooks and campaign ideas to secure high-quality coverage.
- Monitoring media for relevant conversations and opportunities.
- Drafting comments, opinion pieces, and letters as appropriate.
- Building expertise in consumer and parenting media.
- Pitched stories and ideas to media contacts.
- Gaining in-depth knowledge of BookTrust’s messages, research, and campaigns.
- Collaborating with campaigns, digital, and marketing teams for integrated efforts.
- Creating compelling content for newsletters in partnership with the Children’s Book and Fundraising teams.
- Managing celebrity ambassadors and leveraging opportunities for engagement.
- Maintaining strong relationships with media contacts and external partners.
- Handling media inquiries efficiently and coordinating interviews.
- Drafting press releases, media letters, and articles.
- Producing content for the website, blogs, and marketing materials.
- Researching and sharing weekly briefings on relevant news.
- Ensuring staff are informed of major press activities and messaging.
- Monitoring media coverage and producing reports.
- Managing a media contacts database.
- Representing BookTrust at events and briefing media.
- Acting as a media ambassador for BookTrust.
Required skills and experience:
- Strong creative ability in story idea generation.
- Ability to create profile opportunities aligned with current news.
- Proficiency in social media communication.
- IT skills, including Word and Excel.
- Excellent written and verbal communication skills.
- Relationship management capabilities.
- Significant experience as a journalist or in-house press officer.
- Experience managing media campaigns across various platforms including newspapers, TV, and radio.
Interim Press Officer a the BookTrust employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Press Officer a the BookTrust
✨Tip Number 1
Familiarise yourself with BookTrust's mission and recent campaigns. Understanding their key messages will help you tailor your approach when networking or engaging with media contacts.
✨Tip Number 2
Build a strong online presence, especially on platforms like Twitter and LinkedIn. Follow relevant journalists and engage with their content to establish connections that could be beneficial for pitching stories.
✨Tip Number 3
Attend industry events and workshops related to children's literature and media. Networking in these spaces can lead to valuable contacts and insights that will enhance your application.
✨Tip Number 4
Stay updated on current trends in children's media and reading initiatives. This knowledge will not only inform your discussions but also demonstrate your passion and commitment to the role during interviews.
We think you need these skills to ace Interim Press Officer a the BookTrust
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Interim Press Officer position at BookTrust. Understand the key responsibilities and required skills to tailor your application accordingly.
Craft a Tailored CV: Highlight your relevant experience in media relations, journalism, or press officer roles. Emphasise your creative abilities in story generation and any successful media campaigns you've managed.
Write a Compelling Cover Letter: In your cover letter, express your passion for children's reading and how you can contribute to BookTrust's mission. Mention specific examples of your past work that align with the responsibilities listed in the job description.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is free from errors and clearly articulates your thoughts. Consider including links to any published articles or media coverage you've secured.
How to prepare for a job interview at TN United Kingdom
✨Know Your Audience
Before the interview, research BookTrust and its mission. Understand their key messages and recent campaigns. This will help you tailor your responses and demonstrate your genuine interest in the organisation.
✨Showcase Your Creativity
As a Press Officer, creativity is crucial. Prepare examples of past campaigns or stories you've generated that had a significant impact. Be ready to discuss how you can bring fresh ideas to BookTrust's media strategy.
✨Demonstrate Relationship Management Skills
Highlight your experience in building and maintaining relationships with media contacts. Share specific instances where your networking led to successful media coverage, showcasing your ability to engage effectively with journalists.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific media situations or crises. Think through potential scenarios related to children's reading and be prepared to discuss your approach to managing media inquiries and crafting responses.
