Interim Press Officer a the BookTrust
Interim Press Officer a the BookTrust

Interim Press Officer a the BookTrust

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Create buzz around BookTrust and deliver high-quality media coverage.
  • Company: Join BookTrust, a leading organization promoting children's reading.
  • Benefits: Gain valuable experience in media strategy and relationship management.
  • Why this job: Be part of a mission that impacts children's literacy and creativity.
  • Qualifications: Strong creative skills, media experience, and excellent communication abilities required.
  • Other info: Opportunity to work with celebrity ambassadors and attend exciting events.

The predicted salary is between 36000 - 60000 £ per year.

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Interim Press Officer at the BookTrust, Greater London

Client: Ellwood Atfield

Location: Greater London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 1c0b2af0f099

Job Views: 6

Posted: 03.03.2025

Expiry Date: 17.04.2025

Job Description:

The position

To create a buzz around BookTrust in the media, positioning us as the go-to organisation for anything involving children’s reading. Alongside, delivering high quality media coverage that delivers BookTrust’s key messages, and builds our profile in the most positive way possible.

Main Responsibilities include:

  1. To support the Head of Communications & Campaigns in creating and delivering BookTrust’s media strategy.
  2. To develop, deliver and evaluate media plans for all BookTrust campaigns, parent-facing programmes and prizes.
  3. Targeted story generation.
  4. Expertise of media; both publications and individual journalists.
  5. To generate creative hooks and campaign ideas which help to ensure high quality coverage for BookTrust and its key stakeholders.
  6. To review key media and identify possible hooks or conversations that BookTrust could be part of.
  7. Propose ideas and put together comments/opinion pieces/letters as appropriate.
  8. To develop an in-depth knowledge of consumer and parenting media.
  9. Pitching of stories and ideas.
  10. To develop an in-depth knowledge of BookTrust’s messages, research, evidence and campaigns to inform all press activity.
  11. To work with the campaigns, digital and marketing teams to ensure a joined-up approach.
  12. To create compelling copy for our parent newsletter, working closely with the Children’s Book team and Fundraising team.
  13. To manage our celebrity ambassadors, identifying opportunities for them and ensuring that our relationship is positive and effective.
  14. To develop and maintain excellent working relationships with colleagues, external partners and key media contacts to ensure high quality media coverage.
  15. To deal with all media enquiries in a timely and efficient manner, either responding directly or passing on to the relevant spokesperson within BookTrust.
  16. To arrange interviews and ensure spokespeople are clearly briefed.
  17. To draft press releases, letters to the media, articles to sell in to the media in a timely fashion.
  18. To source stories and write copy for other forums, including the website, blogs, and marketing materials as required.
  19. To research and communicate a weekly briefing of relevant consumer news to all BookTrust staff.
  20. To ensure that all staff are made aware of major press activity and that senior staff are fully briefed on messaging etc.
  21. To display cuttings, produce reports and monitor media coverage as required.
  22. Ensure a clear and concise database of media contacts.
  23. To attend BookTrust events and ensure that the media are briefed, and introduced to relevant spokespeople.
  24. To act as a BookTrust ambassador to the media as required.

Required skills and experience:

  1. Strong creative ability in the generation of appropriate story ideas.
  2. Ability to create profile opportunities by responding to the news agenda.
  3. Adept at communicating key organisational messages using social media.
  4. IT skills including Word and Excel.
  5. Outstanding written and verbal communication skills.
  6. Relationship management skills.
  7. Significant experience either as a journalist or in-house press officer.
  8. Experience of managing media campaigns for newspapers, other publications, TV and radio.

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Interim Press Officer a the BookTrust employer: TN United Kingdom

At BookTrust, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of Greater London. Our commitment to employee growth is evident through continuous professional development opportunities and a collaborative environment where creativity thrives. Join us to make a meaningful impact on children's reading while enjoying the unique advantages of working in a dynamic city known for its rich cultural landscape.
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Contact Detail:

TN United Kingdom Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Interim Press Officer a the BookTrust

✨Tip Number 1

Familiarize yourself with BookTrust's mission and recent campaigns. Understanding their key messages will help you generate relevant story ideas that align with their goals.

✨Tip Number 2

Network with journalists and media professionals who cover children's literature and parenting topics. Building these relationships can provide you with valuable insights and opportunities to pitch stories.

✨Tip Number 3

Stay updated on current trends in children's reading and education. This knowledge will enable you to create timely and engaging content that resonates with both the media and the public.

✨Tip Number 4

Practice your pitching skills by crafting compelling story ideas and press releases. The ability to communicate effectively and creatively is crucial for this role, so refine your approach before applying.

We think you need these skills to ace Interim Press Officer a the BookTrust

Creative Story Generation
Media Strategy Development
Press Release Writing
Relationship Management
Social Media Communication
Journalistic Experience
Media Campaign Management
Copywriting Skills
Event Coordination
Media Monitoring
Communication Skills
IT Proficiency (Word and Excel)
Pitching and Story Selling
Research Skills
Briefing and Training Spokespeople

Some tips for your application 🫡

Understand the Role: Take the time to thoroughly read the job description for the Interim Press Officer position at BookTrust. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.

Craft a Compelling Cover Letter: Write a cover letter that highlights your relevant experience in media relations and communications. Make sure to include specific examples of how you've successfully generated media coverage or managed campaigns in the past.

Showcase Your Writing Skills: Since outstanding written communication is crucial for this role, include samples of your writing. This could be press releases, articles, or any other relevant content that demonstrates your ability to create engaging copy.

Highlight Relationship Management Experience: In your CV and cover letter, emphasize your experience in managing relationships with media contacts and stakeholders. Provide examples of how you've built and maintained these relationships to achieve successful media coverage.

How to prepare for a job interview at TN United Kingdom

✨Know Your Audience

Familiarize yourself with BookTrust's mission and recent campaigns. Understand the key messages they want to convey and be ready to discuss how you can help amplify those through media coverage.

✨Showcase Your Creativity

Prepare examples of past media campaigns you've worked on, especially those that involved creative story generation. Be ready to brainstorm new ideas during the interview that align with BookTrust's goals.

✨Demonstrate Media Savvy

Highlight your experience with various media outlets and journalists. Discuss how you’ve successfully pitched stories in the past and how you plan to leverage your contacts for BookTrust.

✨Communicate Clearly

Since strong written and verbal communication skills are crucial, practice articulating your thoughts clearly. Prepare to draft a mock press release or pitch during the interview to showcase your writing abilities.

Interim Press Officer a the BookTrust
TN United Kingdom
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  • Interim Press Officer a the BookTrust

    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-03-13

  • T

    TN United Kingdom

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