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For Companies At a Glance
- Tasks: Lead UK Brand Marketing strategy and drive impactful campaigns.
- Company: Join Trainline, a leading travel tech company with 80% brand awareness in the UK.
- Benefits: Enjoy a dynamic work culture, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of sustainable travel while working with a talented team in a fun environment.
- Qualifications: Proven marketing experience, strong leadership skills, and a data-driven mindset are essential.
- Other info: This is a 12-month fixed-term contract based in London.
The predicted salary is between 43200 - 72000 £ per year.
Introducing Brand & Marketing at Trainline
Our company strategy is anchored in a customer first proposition here at Trainline. We are an established household name in the UK with more than 80% brand awareness and becoming more widely known across Europe thanks to our award-winning brand and marketing team and market-leading product. As a team of about 50 brand experts and marketers, we drive big ideas, our purpose platform, and our brand platform. Great journeys start with Trainline. Propositions such as Top Combo, best price guarantee, and recent sponsorship of Real Betis in Spain highlight our innovative approach. We are setting the bar for even greater customer-led product propositions this year, riding the crest of a mighty wave.
About the role
As Interim Brand & Marketing Director, you will be responsible for our UK Brand Marketing strategy, social, and global effectiveness. You will own how Trainline thinks about its brand and investment, formulating a bold and far-reaching brand marketing vision and strategy. You will be accountable for delivering plans that achieve ambitious results. You will also lead a highly respected team spanning UK Brand Marketing, global social, and global effectiveness, driving results, insights, and return on investment across our plans and external partners.
Reporting to our VP of Brand & Marketing, you will play an important role in her top team. Often serving as an external face for Brand at Trainline, you will be involved with media and representing the company at industry events, engaging with the wider marketing community. Collaborating closely with stakeholders across commercial, finance, product, growth, and customer services, you will be expected to bring compelling storytelling and business cases to various teams within the organization.
You will play a critical part in shaping our business's direction. Your big ideas and ability to deliver them will give us an edge in a growing and competitive marketplace, inspiring millions to make more environmentally sustainable travel choices daily.
Qualifications
We are looking for results-driven marketers who can think big to achieve our ambitious plans. Bringing a robust blend of marketing and brand experience, you will be used to delivering game-changing plans and ideas that propel our market performance. You should have a track record of seeing concepts through to delivery, whether via your team, internal collaborations, or media agencies. Your GSD (Get Stuff Done) mentality is your superpower, and you know how to deliver performance.
Data is central at Trainline, especially in Brand & Marketing. You will be comfortable owning brand insights and extracting meaningful value, working with Data Science teams or managing our marketing analytics roadmap. You should operate effectively at pace in an ambitious yet fun culture, ideally within a B2C eCommerce or tech environment. Additionally, you will have a compelling story about building, nurturing, and developing exceptional marketing teams.
Key attributes include:
- Deep commercial acumen and the ability to contribute to broader business decisions beyond marketing
- A visionary brand marketer with practical delivery experience working with creative, media, and social agencies
- Experience managing complex product channels and markets using a hypothesis-driven approach
- An inspiring storyteller and communicator who motivates teams and influences stakeholders
- Experience managing capital allocation and econometrics modeling to support investment decisions
- A leadership style that inspires and drives teams to deliver exceptional, data-backed, customer-focused results
Interim Brand & Marketing Director (12 month FTC) employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Brand & Marketing Director (12 month FTC)
✨Tip Number 1
Network with professionals in the marketing and brand management field, especially those who have experience in B2C eCommerce or tech environments. Attend industry events and engage with thought leaders to gain insights and make connections that could lead to referrals.
✨Tip Number 2
Familiarise yourself with Trainline's current brand strategies and recent campaigns. Understanding their approach will allow you to speak knowledgeably about how you can contribute to their goals during interviews or networking opportunities.
✨Tip Number 3
Showcase your ability to deliver data-driven results by preparing case studies of past marketing successes. Be ready to discuss how you've used data insights to inform your strategies and drive performance, as this aligns with Trainline's focus on data in their marketing efforts.
✨Tip Number 4
Develop a clear vision for what you would bring to the role of Interim Brand & Marketing Director. Think about innovative ideas that align with Trainline's customer-first proposition and be prepared to articulate these during discussions with the hiring team.
We think you need these skills to ace Interim Brand & Marketing Director (12 month FTC)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Interim Brand & Marketing Director position at Trainline. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in brand marketing and leadership. Emphasise your achievements in previous roles that demonstrate your ability to deliver results and manage teams effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Use specific examples from your past experiences that illustrate your skills in brand strategy, data-driven decision making, and team leadership.
Showcase Your Storytelling Skills: In both your CV and cover letter, incorporate storytelling elements that reflect your journey in marketing. Highlight how you've inspired teams and influenced stakeholders, as this is crucial for the role at Trainline.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Vision
As an Interim Brand & Marketing Director, it's crucial to demonstrate your ability to formulate a bold brand marketing vision. Prepare to discuss your past experiences where you've successfully developed and executed innovative marketing strategies that align with customer-first propositions.
✨Highlight Data-Driven Decisions
Trainline values data in their marketing approach. Be ready to share examples of how you've used data insights to drive marketing decisions and improve performance. Discuss your experience working with analytics teams and how you’ve leveraged data to achieve ambitious results.
✨Emphasise Collaboration Skills
This role requires collaboration across various departments. Prepare to talk about your experience working with cross-functional teams, including finance, product, and customer services. Highlight specific instances where your collaborative efforts led to successful outcomes.
✨Demonstrate Leadership Style
As a leader, your style will be key to inspiring and driving your team. Be prepared to discuss your leadership philosophy and provide examples of how you've nurtured and developed exceptional marketing teams in the past, focusing on how you motivate and influence stakeholders.
