Integrated Performance Planning Director

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Integrated Performance Planning Director, London

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Client:

mSix & Partners

Location:

London, United Kingdom

Job Category:

Logistics

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EU work permit required:

Yes

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Job Reference:

dfd6fa451b85

Job Views:

12

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Description

Job Title: Integrated Performance Planning Director

Location: London, Manchester or Athens

Reporting to: Integrated Digital Planning Business Director

Who Are We?

T&P is one of the world’s leading full-service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM, and with a presence on four continents, 45 offices, and over $1.2 billion in billings globally. We are focused on harnessing AI to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform how great brands are built. Our teams blend creative, media, experience, and technology specialists, optimizing for business outcomes across channels, driven by the latest innovations in AI. We aim to deliver ‘&mplified Creativity’ to solve client challenges seamlessly, creatively, and efficiently.

Our people are our strength. We strive to be the most important place in their careers by building strong communities, providing development opportunities, and empowering them to make a difference.

The Role

The Integrated Performance Planning Director will serve as the senior planning lead within their business unit, creating digital strategies across Paid Social, Programmatic, Paid Search, and Retail Media. They will lead digital media planning, communicate plans to clients, and collaborate with internal and external stakeholders to ensure technology and channel development align with strategic goals. The role involves leading planning discussions, developing team members, and championing AI-driven audience-first planning approaches.

Contributions will impact our Digital offering and support our mission to build an innovative, AI-driven Performance Practice. This is an opportunity to broaden channel-specific planning skills across multiple platforms.

Ideal candidates enjoy client relations, digital planning, coordination, and are driven to meet objectives. Please consider applying if you fit this profile.

Key Responsibilities

(BRIEFING STAGE):

• Ensure all client information needed for planning is delivered.
• Coordinate with Activation teams to extract data and insights for AI audience-first tactics.
• Deliver cross-channel media plans aligned with client objectives.
• Develop and implement performance media strategies and maturity frameworks.

(OPTIMISATION):

• Create incremental test & learn frameworks with clear outcomes.

(COMMUNICATION):

• Maintain clear communication throughout campaign delivery.
• Develop workflow tools between planning and activation teams.

(REPORTING):

• Deliver high-quality campaign analyses and reports.

(TECH/INNOVATION):

• Adopt proprietary and third-party tools effectively.
• Collaborate with media partners on product development.
• Build relationships with key technology partners.

(BENCHMARKING):

• Create benchmarks to inform measurement strategies.

(DEVELOPMENT):

• Lead and develop the Planning team.
• Create career progression plans.
• Support new business initiatives.
• Develop award-winning case studies.

(FINANCE):

• Ensure financial accuracy in planning and buying processes.

Skills and Experience

(EXPERIENCE):

• Expertise in digital strategy and campaign planning across digital channels, with willingness to learn activation platforms.

(CERTIFICATIONS):

• Maintain up-to-date certifications across activation platforms.

(CLIENT SERVICING):

• Extensive client servicing experience and strong communication skills.

(LEADERSHIP):

• Proven team management and development skills.
• Ability to delegate and empower team members.
• Collaborative approach with stakeholders.

(VALUES & TRAITS):

• Energetic, pioneering, honest leadership.
• Strong organizational skills and attention to detail.
• Performance-oriented mindset.
• Curiosity and adaptability.

We embrace diversity, inclusivity, and equal opportunity, building a team that reflects various backgrounds and perspectives to foster creative excellence.

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