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For Companies At a Glance
- Tasks: Lead performance marketing strategy to boost customer acquisition and sales across multiple brands.
- Company: Join TFG London, a rapidly growing fashion and homewares company with iconic brands.
- Benefits: Enjoy competitive salary, potential for remote work, and opportunities for professional growth.
- Why this job: Be part of an innovative team driving impactful marketing strategies in a dynamic environment.
- Qualifications: Extensive experience in performance marketing, SEO, and managing large budgets required.
- Other info: Opportunity to influence senior stakeholders and shape the future of our brands.
The predicted salary is between 48000 - 84000 £ per year.
About The Role
These are exciting times at TFG London. We have enjoyed strong growth in recent years and currently have four brands in our portfolio: our iconic fashion brands Phase Eight, Whistles, Hobbs, and our luxury Homewares brand Inside Story. We are not stopping there; we have big plans for the next three years within our current brands and beyond. We want you to be part of that.
We are keen to appoint a Head of Performance Marketing to our Performance Marketing team to drive high-quality, profitable customer acquisition and sales across all of our brands.
Key accountabilities and KPIs as Head of Performance Marketing include:
- Own, develop, and deliver performance marketing strategy across the group, growing the business through profitable customer acquisition and retention in both UK and international markets via paid search, SEO, paid social, and affiliate marketing channels.
- Work closely with merchandising, finance, and wider digital teams to determine forecasts and budgets by channel, aligned with overall business goals.
- Collaborate closely with CRM and Customer Insight teams to ensure performance marketing aligns with segmentation strategies and opportunities.
- Manage key agency and business partner relationships (e.g., agencies and Google) to ensure KPIs and SLAs are met.
- Build strong working relationships with stakeholders in each brand, ensuring integration of activities across marketing channels to support wider business objectives.
- Influence senior stakeholders to demonstrate the strategic value of performance marketing channels for both customer acquisition and retention, building credible investment cases for new opportunities and managing stakeholder questions or concerns.
About You
To be successful as Head of Performance Marketing, the following skills, experience, and behaviours are required:
- Performance marketing specialist with extensive experience managing the full suite of channels, ideally gained from a high-growth retail business.
- Strong knowledge of SEO and digital PR.
- Strong knowledge of affiliate content marketing.
- Experience driving international sales growth, particularly in the US, would be beneficial.
- Demonstrable experience of driving profitable customer acquisition.
- Highly commercial, with the confidence and ability to capitalize on opportunities and identify issues quickly, deploying changes where necessary.
- Innovative, with the ability to generate ideas that can be tested rapidly to challenge current ways of working.
- Data-obsessed with a highly analytical mindset and the ability to turn complex data sets into easy-to-digest plans.
- Highly experienced in managing significant budgets (7 figures) to deliver stretching targets.
- Hands-on experience with analytics packages, preferably Google Analytics.
Head of Performance Marketing employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the retail sector. Understanding what strategies are currently driving success for brands similar to TFG London will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the performance marketing field, particularly those who have experience in high-growth retail businesses. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven profitable customer acquisition in previous roles. Be ready to share metrics and outcomes that demonstrate your impact, as this will resonate well with the hiring team at TFG London.
✨Tip Number 4
Research TFG London's brands and their current marketing strategies. Being able to articulate how you can enhance their performance marketing efforts will show your genuine interest in the role and your proactive approach to contributing to their growth.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, particularly in managing various channels like SEO, paid search, and affiliate marketing. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their goals, particularly in driving customer acquisition and retention. Mention any relevant experience in high-growth retail businesses.
Showcase Your Analytical Skills: Since the role requires a data-obsessed mindset, include examples of how you've used data to inform marketing strategies. Highlight your experience with analytics tools, especially Google Analytics, and how you've turned insights into actionable plans.
Demonstrate Stakeholder Management: Provide examples of how you've successfully managed relationships with key stakeholders in previous roles. Emphasise your ability to influence senior stakeholders and build credible investment cases for marketing initiatives.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Performance Marketing Expertise
Be prepared to discuss your extensive experience in performance marketing. Highlight specific campaigns you've managed, focusing on the channels mentioned in the job description, such as paid search, SEO, and affiliate marketing.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-obsessed mindset, come equipped with examples of how you've used analytics to drive marketing strategies. Be ready to explain how you turned complex data into actionable insights.
✨Prepare for Stakeholder Engagement Scenarios
Think of instances where you've influenced senior stakeholders or collaborated with cross-functional teams. Prepare to discuss how you built relationships and aligned marketing strategies with broader business objectives.
✨Innovative Ideas Ready to Share
The company values innovation, so bring along some fresh ideas that could challenge current practices. Think about how you can test these ideas rapidly and be ready to discuss their potential impact on customer acquisition and retention.
