Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the creation of innovative concepts for a new Asian food brand.
- Company: Join a renowned global food-to-go brand with a strong supermarket presence.
- Benefits: Enjoy a competitive salary and the chance to shape a new brand.
- Why this job: Be part of a dynamic team driving creativity and excellence in the food industry.
- Qualifications: Experience in concept development and franchising is essential.
- Other info: Passion for Asian cuisine is a plus; thrive in a fast-paced environment.
The predicted salary is between 60000 - 84000 £ per year.
I am collaborating with a renowned food-to-go brand with an established global presence in the supermarket industry. As they develop a new brand, we are seeking a Head of New Concept Development to lead and advance the new Asian brand through franchise partnerships. In this role, you will spearhead concept innovation, focusing on creating viable concepts for the retail environment. Your goal will be to develop these concepts into scalable and franchiseable businesses. You will join a dynamic team dedicated to crafting and executing strategies that elevate the brands, boost sales, and provide outstanding customer experiences.
Key Responsibilities:
- Lead the development of innovative concepts for the new Asian food brand.
- Ensure concepts are scalable and suitable for franchising.
- Collaborate with cross-functional teams to create and implement strategies that enhance brand value and market presence.
- Identify and establish new franchise partnerships.
- Monitor market trends and competitor activities to inform concept development.
- Oversee the entire lifecycle of concept development, from ideation to execution.
- Foster a culture of creativity and excellence within the team.
- Develop comprehensive business plans for new concepts, including financial projections and operational strategies.
- Conduct feasibility studies and risk assessments for new concepts and locations.
- Provide training and support to franchise partners to ensure brand consistency and operational excellence.
- Develop marketing and promotional strategies to support new concept launches and franchise growth.
- Build and maintain strong relationships with key stakeholders, including suppliers, franchisees, and industry partners.
- Utilize data and analytics to measure the performance of new concepts and make data-driven decisions for continuous improvement.
The right candidate will have:
- Proven experience in concept development, preferably within the food and beverage industry.
- Strong understanding of franchising models and principles.
- Demonstrated ability to lead and inspire a team.
- Excellent strategic thinking and problem-solving skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Passion for Asian cuisine and culture is a plus.
Head of New Concept Development - Asian Food to Go Brand employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of New Concept Development - Asian Food to Go Brand
✨Tip Number 1
Network with professionals in the food and beverage industry, especially those with experience in Asian cuisine. Attend industry events, trade shows, or local meetups to connect with potential colleagues and mentors who can provide insights into the role.
✨Tip Number 2
Stay updated on current trends in the food-to-go market, particularly within Asian cuisine. Follow relevant blogs, podcasts, and social media channels to gather ideas and inspiration that you can discuss during interviews.
✨Tip Number 3
Prepare to showcase your previous successes in concept development by gathering case studies or examples of innovative projects you've led. Be ready to discuss how these experiences can translate to the new Asian brand.
✨Tip Number 4
Research the company’s existing brands and their market strategies. Understanding their current positioning will help you tailor your approach and demonstrate how you can contribute to their new Asian food brand effectively.
We think you need these skills to ace Head of New Concept Development - Asian Food to Go Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in concept development, particularly within the food and beverage industry. Emphasise any previous roles where you led innovative projects or worked with franchise models.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Asian cuisine and culture. Discuss how your strategic thinking and problem-solving skills can contribute to the new brand's success. Be specific about your vision for concept innovation.
Showcase Leadership Skills: Provide examples of how you've successfully led teams in the past. Highlight your ability to inspire creativity and excellence, as well as your experience in collaborating with cross-functional teams.
Research the Company: Familiarise yourself with the food-to-go brand's existing concepts and market presence. Understanding their current strategies will help you propose innovative ideas that align with their goals during the application process.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Concept Development Experience
Be prepared to discuss your previous experience in concept development, especially within the food and beverage industry. Highlight specific projects where you led innovation and how those concepts were successfully implemented.
✨Demonstrate Your Understanding of Franchising
Since this role involves franchising, make sure to articulate your knowledge of franchising models and principles. Discuss any past experiences where you established or managed franchise partnerships.
✨Emphasise Your Strategic Thinking Skills
Prepare examples that showcase your strategic thinking and problem-solving abilities. Be ready to discuss how you have used data and market trends to inform your decisions in previous roles.
✨Express Your Passion for Asian Cuisine
Given the focus on an Asian food brand, it’s beneficial to express your passion for Asian cuisine and culture. Share any relevant experiences or insights that demonstrate your enthusiasm and understanding of the market.
