Head of B2B Marketing, London

Social network you want to login/join with:

Head of B2B Marketing

Ready to lead groundbreaking B2B marketing initiatives and make a real impact?

We’re on the hunt for an ambitious and innovative Head of B2B Marketing to drive our global growth strategy, elevate our brand presence, and attract high-value clients. If you thrive in a fast-paced, results-driven environment and have a passion for executing data-led marketing campaigns, this role is for you.

What You’ll Do:

1. Develop & Execute Winning Strategies – Design and implement B2B marketing campaigns that align with our ambitious growth goals.

2. Lead & Inspire a High-Performing Team – Manage a small, agile marketing team to drive lead generation and revenue growth.

3. Multi-Channel Mastery – Oversee integrated marketing efforts across digital, content, ABM, and in-person events.

4. Content That Converts – Create compelling assets such as case studies, whitepapers, and presentations that engage and persuade.

5. Sales Alignment & ABM Execution – Partner with the sales team to develop account-based marketing strategies that drive conversion and retention.

6. Event & Webinar Leadership – Plan and execute impactful industry events and thought leadership initiatives.

7. Measure & Optimize Performance – Use analytics and marketing automation tools (like Pardot and Salesforce) to track success and refine strategies.

8. Budget Ownership – Manage the B2B marketing budget to maximize return on investment.

What We’re Looking For:

You’re not just a marketer-you’re a strategic leader who understands how to connect with senior decision-makers, build brand authority, and drive measurable results.

Must-Have Experience:

1. 7+ years in B2B marketing , with at least 3 years in a senior marketing role.

2. Proven success in developing and executing impactful B2B marketing campaigns.

3. Expertise in digital marketing, ABM, and content strategy .

4. Strong analytical mindset-able to leverage data to optimize performance.

5. Hands-on experience with marketing automation tools (Pardot, Salesforce, etc.).

6. Ability to lead and develop a high-performing marketing team.

7. Excellent stakeholder management – able to align marketing efforts with business objectives and sales strategies.

Key Skills & Competencies:

1. Strategic & Creative Thinker – Can develop bold, innovative campaigns that drive engagement.

2. Results-Driven & Accountable – Passionate about pipeline generation and business growth.

3. Strong People Manager – Able to mentor, coach, and elevate a marketing team.

4. Data-Driven Decision Maker – Skilled in campaign performance analysis and reporting.

5. Exceptional Communication & Leadership – Adept at influencing and collaborating with cross-functional teams.

What We Offer:

We believe in rewarding talent with incredible benefits and opportunities:

1. Competitive Salary & Performance-Based Bonus

2. 25 Days Holiday , increasing annually up to 30 days

3. Private Health Plan

4. Hybrid Working & Stunning Waterloo Offices – Complete with barista coffee, free bar, table tennis, and more

5. Complimentary Access to World-Class Training

6. Diversity & Inclusion Commitment

7. Annual Wellness Day & Employee Share Incentive Plan

8. Charity & Giving Back – Through our Give As You Earn Scheme

Are You Ready to Make an Impact?

If you’re a forward-thinking marketing leader looking to take on an exciting challenge, we want to hear from you. Apply now and help shape the future of our global B2B marketing strategy!

#J-18808-Ljbffr