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- Tasks: Lead exciting B2B marketing campaigns and drive tech sales for small and medium businesses.
- Company: Join Currys, a leading tech retailer passionate about customer service and innovation.
- Benefits: Enjoy hybrid working, a pension scheme, health insurance, and exclusive colleague discounts.
- Why this job: Be part of a dynamic team that celebrates wins and fosters growth in the tech industry.
- Qualifications: Experience in buying or marketing is essential; a degree is a plus.
- Other info: Opportunity to develop leadership skills while managing an assistant GTM manager.
The predicted salary is between 43200 - 72000 £ per year.
Our passion at Currys is helping everyone enjoy the latest tech. We’re proud of the service levels we provide for our customers – online, in-store or in their homes. And it’s all down to our people, 30,000+ capable and committed colleagues, learning together, growing together, making us amazing and celebrating the wins.
The Go to Market Manager is part of the B2B Customer team, reporting to the Senior GTM manager, supported by one assistant GTM manager. The role is responsible for defining measurable and targeted plans to promote categories and products, supported by supplier funding and joint business objectives.
The Go to Market Manager will work closely with the marketing and commercial teams to identify opportunities to acquire new customers (and drive repeat spend with existing customers) by developing campaigns that span our full range of categories, targeted at specific small and medium business segments. They will align with the commercial team on our strategic supplier priorities and develop joint annual campaign plans that fit with our overall promotional calendar, maximizing the funding and effectiveness of assets in our channels and other marketing channels. They will consider new and innovative ways of landing product and supplier propositions with our customers.
Key Responsibilities:- Develop and execute category-specific campaign plans aligned with our marketing strategy.
- Create a prioritized category and product messaging roadmap, supported by strategic relationships with key suppliers.
- Manage relationships with supplier marketing teams to maximize investment and land joint messages and campaigns effectively.
- Drive technology opportunities with targeted B2B customer groups, demonstrating thought leadership in leveraging new growth areas.
- Stay updated on the latest tech trends (e.g., AI, operating systems, computing technology) and help colleagues demystify tech language for B2B customers to increase demand.
- Collaborate with suppliers to enhance B2B messaging in branded spaces outside of B2B Hubs, increasing direct sales or referrals to our sales team.
- Maximize incremental trading account funding through strategic supplier joint plans.
- Manage and develop the assistant GTM manager, utilizing smaller campaigns and supplier partnerships to enhance their experience.
- Experience in buying or marketing, such as an assistant buyer/marketer in a sizable category or a category buyer/marketer.
- A degree is desirable.
We know our people are the magic ingredient in our success. That’s why we reward you with benefits that go deeper than just the day-to-day. Benefits include Company Pension Scheme, Discretionary/Performance-based bonus, Private Health Insurance, and Colleague Discounts.
Go To Market Manager B2B employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go To Market Manager B2B
✨Tip Number 1
Familiarise yourself with the latest tech trends, especially in AI and computing technology. This knowledge will not only help you in interviews but also demonstrate your thought leadership in leveraging new growth areas for B2B customers.
✨Tip Number 2
Network with professionals in the B2B marketing space, particularly those who have experience with supplier relationships. Building these connections can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed or contributed to in the past. Highlight how you aligned marketing strategies with business objectives, as this is crucial for the Go To Market Manager role.
✨Tip Number 4
Showcase your ability to collaborate effectively with cross-functional teams. Be ready to share experiences where you worked closely with marketing and commercial teams to drive customer acquisition and engagement.
We think you need these skills to ace Go To Market Manager B2B
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Go To Market Manager B2B position. Tailor your application to highlight relevant experience in buying or marketing, especially if you've worked with small and medium business segments.
Craft a Targeted CV: Your CV should reflect your experience in developing and executing marketing campaigns. Emphasise any previous roles where you managed supplier relationships or drove technology opportunities for B2B customers. Use specific metrics to demonstrate your impact.
Write a Compelling Cover Letter: In your cover letter, express your passion for technology and how it can benefit B2B customers. Discuss your understanding of current tech trends and how you can leverage them to drive growth. Make sure to align your skills with the key responsibilities outlined in the job description.
Proofread and Edit: Before submitting your application, take the time to proofread your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and concise. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at TN United Kingdom
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Go To Market Manager B2B. Familiarise yourself with how to develop and execute category-specific campaign plans, as well as how to manage supplier relationships effectively.
✨Showcase Your Experience
Prepare to discuss your previous experience in buying or marketing. Highlight specific examples where you've successfully executed campaigns or managed supplier relationships, as this will demonstrate your capability for the role.
✨Stay Updated on Tech Trends
Since the role involves staying updated on the latest tech trends, be ready to discuss recent developments in technology, especially those relevant to B2B customers. This shows your passion for the industry and your ability to leverage new growth areas.
✨Prepare Questions
Have insightful questions ready for your interviewers. Ask about their current marketing strategies or how they measure the success of their campaigns. This not only shows your interest but also your strategic thinking.
