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- Tasks: Lead brand activations and marketing campaigns, driving growth and collaboration across teams.
- Company: Join the BBC, a global leader in media and entertainment.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Why this job: Be part of a vibrant team that shapes iconic brands and engages audiences worldwide.
- Qualifications: Experience in brand management and marketing, with strong analytical and collaborative skills.
- Other info: This role requires a valid EU work permit.
The predicted salary is between 43200 - 72000 £ per year.
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Global Brand & Marketing Manager, Bluey, London
Client: BBC
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: c11325265278
Job Views: 4
Posted: 16.02.2025
Expiry Date: 02.04.2025
Job Description:
THE ROLE
The Marketing Manager is accountable for managing their team and supporting the ‘head of’ in the delivery of all brand activations and marketing campaigns in their area, ensuring excellence in delivery. They need to be able to work collaboratively with key stakeholders from across the business to deliver 360 campaign activations that drive noise with consumers and maximise revenue growth.
They are self-starters that will set their own standards and act as a great role-model for their direct reports.
Key Responsibilities
- Brand Growth and IP Development (Franchise Management)
- Growth Enabler: in this role you will input to and understand the 2-year full-franchise growth plans, developing campaigns and activations that drive commercial success.
- Commercial Orientation: you will be a strong collaborator and work closely with your counterparts across all lines of business to activate cross-functional tactics that drive growth for the brand, identifying opportunities and connecting teams to collaborate and deliver key brand-led and cultural moments for consumers and partners.
- Insight-Focused: in this role you will need to be able to interpret and utilise data, to inform decision-making and development of brand and marketing campaigns to ensure they target consumers effectively and meet objectives to grow audiences and revenues. Also able to work with insights partners and line manager to identify insight gaps and develop briefs, as required, to ensure adequate data to inform business.
- B2B Activation: you will input to key brand theme development and develop assets to support internal and external stakeholders to activate themes with trade partners. Partner with product teams to deliver toolkits and campaign packs to rally behind themes.
- Global Brand Partnership: this role requires you to build strong relationships with priority local/regional teams and support them in their activation of their brand and marketing campaigns, in line with the global brand strategy & objectives, leading to successfully achieving brand KPIs.
- Asset Creation: Delivers effective brand communication tools (decks, sizzles, KPIs status updates, quarterly global updates etc) to support teams centrally, regionally and locally in their activation and communication of the brand both internally and externally.
- Franchise Reporting: Inputs to, and builds reporting around performance of brand to enable regular reporting internally of performance against objectives and KPIs.
- External Orientation: you are naturally curious and stay close and connected to the external environment. You have knowledge of competitor brand development, trends (consumer, market and industry) and use this knowledge in the development of your brand and marketing campaign to maintain competitor edge.
Brand Management
- Is able to communicate fluidly the brand foundations and provide relevant brand immersion to internal and external partners so they fully understand: Audience profile, experience and segmentation, Full Brand DNA, Identity and Architecture.
- Utilises brand foundations to build effective marketing and brand campaign plans to activate the brand across all consumer touchpoints.
- Become an evangelist and expert in brand, and act as a key brand guardian across the business, providing support to internal and external stakeholders in reviewing and feeding back on their own asset and brand activation development.
- Maintain and share key brand communication tools: Brand Bible, Brand Decks, Brand Sizzles, Key Brand Art etc.
Marketing – Delivery and Evaluation
- Appreciates the key revenue growth levers across the brand and collaborates with lines of business to activate against priority growth areas.
- Understand regulatory frameworks to ensure all campaign development is 100% compliant and that BBC Editorial Guidelines are followed.
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Global Brand & Marketing Manager, Bluey employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand & Marketing Manager, Bluey
✨Tip Number 1
Familiarize yourself with the BBC's brand values and marketing strategies. Understanding their approach will help you align your ideas and demonstrate how you can contribute to their goals during the interview.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience with brand management or marketing at a global level. This can provide you with insights into the role and potentially lead to referrals.
✨Tip Number 3
Stay updated on current trends in brand marketing and consumer behavior. Being able to discuss recent developments and how they could impact the BBC's brand strategy will show your proactive approach and insight-focused mindset.
✨Tip Number 4
Prepare examples of successful brand campaigns you've managed or contributed to in the past. Highlighting your experience with cross-functional collaboration and data-driven decision-making will resonate well with the expectations for this role.
We think you need these skills to ace Global Brand & Marketing Manager, Bluey
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Global Brand & Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experiences that showcase your ability to manage brand activations and marketing campaigns. Use specific examples that demonstrate your success in driving growth and collaborating with stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also addresses how you can contribute to the BBC's brand growth and marketing objectives. Mention your understanding of the brand and how you can leverage insights to drive effective campaigns.
Showcase Your Insights Skills: In your application, emphasize your ability to interpret data and use insights to inform marketing strategies. Provide examples of how you've successfully utilized data in past roles to achieve brand objectives and enhance audience engagement.
How to prepare for a job interview at TN United Kingdom
✨Show Your Collaborative Spirit
In this role, collaboration is key. Be prepared to discuss examples of how you've successfully worked with cross-functional teams in the past. Highlight your ability to connect with stakeholders and drive brand-led initiatives.
✨Demonstrate Insight Utilization
Since the position requires interpreting data to inform marketing strategies, come equipped with examples of how you've used insights to shape campaigns. Discuss specific metrics you tracked and how they influenced your decision-making.
✨Be a Brand Evangelist
This role demands a deep understanding of brand foundations. Prepare to articulate your knowledge of brand management and how you've acted as a brand guardian in previous roles. Share how you’ve communicated brand values effectively to both internal and external partners.
✨Understand the Competitive Landscape
Stay informed about current trends and competitor activities in the market. Be ready to discuss how this knowledge has shaped your marketing strategies and how you plan to maintain a competitive edge for the brand.
