Field Marketing Manager, Central London

THE ROLE

This role sits within the Small & Medium Business team and is responsible for the UK and Ireland market. You will have a strong background in leading and delivering digital campaign strategies and plans, from concept through to execution and results, as well as leveraging events to deliver leads.

Key responsibilities include:

1. Build, manage, measure and refine marketing programmes and campaigns, driving strong impact and results across the sales funnel.
2. Lead on demand/lead generation activities to ensure measurable MQL and sales opportunity pipeline creation together with sales and key partners – content and digital performance marketing (working closely with HQ, EMEA and local marketing), events (hosted and industry events) and other outbound activities.
3. Work on multiple, simultaneous marketing programmes that require high-speed tactical execution and a love for detail.
4. Deliver breakthrough ideas, innovation and leadership to drive the go-to-market for the company’s net new community via all relevant mediums and channels (e.g. online events, 3rd parties channels, social media, live events, leveraging internal stakeholders).
5. Work with customer success and customer solutions consultants on local case studies.
6. Collaborate with cross-functional teams (e.g. Product, PMM, Category, Partnerships, Operations) and represent the needs of the Small & Medium Business team and their customers to the business.
7. Collaborate with regional and global Sales, Sales Development and Marketing and other stakeholders to gain input into the programme strategy, campaign approach, creative direction and impact measurement (goals/performance).
8. Orchestrate, negotiate, prioritise and manage project deliverables with other members of the marketing organisation.

YOU

1. 5+ years of lead/demand generation experience in SaaS with ideally some experience of targeting small-to-medium sized businesses.
2. Strong background in leading and delivering digital campaign strategies and plans, from concept through to execution and results, as well as leveraging events to deliver leads.
3. History of achieving performance-marketing, delivering and over-achieving on goals and targets. Results driven.
4. Ability to work across a large complex organisation with exceptional relationship building skills.

You must have native-level English skills and the right to work in the UK.

If you can tick ALL the boxes, then please apply online NOW!

NB: You must be eligible to work in the UK.

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