Director Sales and Events

Director Sales and Events

Cambridge Full-Time 48000 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the Sales and Events team, manage key accounts, and drive new business opportunities.
  • Company: Join a dynamic hotel known for its vibrant culture and commitment to excellence.
  • Benefits: Enjoy discounts on stays, cashback offers, and a complimentary meal during shifts.
  • Why this job: Be part of a collaborative environment that values innovation and personal growth.
  • Qualifications: Must have 3+ years in hotel sales/events and strong management experience.
  • Other info: This is an on-property role, working 5 days a week.

The predicted salary is between 48000 - 72000 £ per year.

Job Responsibilities:

  • Lead and manage the Sales and Events department to its fullest potential, ensuring current and future business needs are met.
  • Own all accounts in your area of remit and actively maintain relationships with key local customers.
  • Ensure effective processes are in place for the recruitment, induction, training, and development of all sales & events Team Members.
  • Set and monitor effective targets for sales & events Team Members and manage team performance.
  • Target new business opportunities for the hotel.
  • Manage key internal and external stakeholders.
  • Create and implement effective planning in line with the commercial strategy.
  • Manage negotiations and contracting through Delphi, Lanyon, Cvent, and RFP processes.
  • Support the team in converting key opportunities as required.
  • Network with the M&L and Graduate Sales Team & Global Accounts Managers to increase awareness of the hotel's needs and objectives and drive inbound business.
  • Participate in sales initiatives such as client workshops, roadshows, trade missions, and tradeshows as required.
  • Ensure the team arranges all details of events, including room set-ups, staging, lighting, audiovisual, traffic flow, menus, décor, entertainment, group room blocks, and VIP services.
  • Review demand calendar and pricing, establishing actions to fill gaps in need periods.
  • Monitor budget and drive upsell products and services.
  • Negotiate food and beverage prices, function space, and hotel services within approved departmental booking guidelines.
  • Create and implement sales plans that drive measurable incremental occupancy, increase average rates, and increase volume, food and beverage, and banquet sales.
  • Ensure all bookings and account management activity is recorded in Delphi.

What We Are Looking For:

  • Strong Hotel Sales and Events experience at Director level (minimum of 3 years is a must).
  • Ability to use and train Opera and Delphi.
  • 5 years of management experience in recruiting, training, and developing people.
  • Excellent communication and presentation skills.
  • Experience in delivering strategies and working with targets.
  • Strong experience in hospitality forecasting, pricing, and inventory control.
  • Strong analytical skills to understand key business indicators and competitive trends.
  • Strong customer relationship management skills and ability to negotiate.
  • Knowledge of revenue management and account profitability, and RFP.
  • Proficient in using CRM and MS Office software applications, including Excel, PowerPoint, etc.
  • This is an on-property role - 5 days a week.

The Perks:

  • Company discount on rooms plus free night stays each year.
  • Generous recommend a friend scheme.
  • Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal.
  • Access to a 24/7 Employee Assistance Program.
  • Discounts on hotel food & beverage.
  • Recognition incentives.
  • Team Member events.
  • Complimentary meal on duty in the Team Member canteen.
  • Parking for cars, mopeds, scooters, and bicycles.

Director Sales and Events employer: TN United Kingdom

As a leading employer in the hospitality sector, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Located in a vibrant area, our team enjoys a range of benefits including generous discounts, a supportive Employee Assistance Program, and opportunities for networking and professional advancement. Join us to lead a passionate Sales and Events team, where your contributions will be recognised and rewarded, making every day at work both meaningful and fulfilling.
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Contact Detail:

TN United Kingdom Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director Sales and Events

✨Tip Number 1

Network within the hospitality industry to connect with professionals who can provide insights into the role. Attend industry events, workshops, and trade shows to meet potential colleagues and learn about current trends in hotel sales and events.

✨Tip Number 2

Familiarise yourself with the tools mentioned in the job description, such as Delphi, Lanyon, and Cvent. Consider taking online courses or tutorials to enhance your skills in these platforms, as this will demonstrate your commitment and readiness for the role.

✨Tip Number 3

Prepare to discuss your previous experiences in managing teams and achieving sales targets. Think of specific examples where you successfully led a team or implemented a strategy that resulted in increased revenue or improved customer satisfaction.

✨Tip Number 4

Research our company culture and values to align your approach during interviews. Understanding what we stand for will help you articulate how your experience and vision fit with our goals, making you a more attractive candidate.

We think you need these skills to ace Director Sales and Events

Hotel Sales and Events Management
Team Leadership
Recruitment and Training
Performance Management
Business Development
Stakeholder Management
Negotiation Skills
Event Planning and Coordination
Budget Management
Sales Strategy Development
Customer Relationship Management
Analytical Skills
Revenue Management
Proficiency in Opera and Delphi
MS Office Proficiency (Excel, PowerPoint)

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your relevant experience in hotel sales and events management. Focus on your achievements in previous roles, particularly those that demonstrate your ability to lead teams and drive sales.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the hospitality industry and your understanding of the role. Mention specific experiences that align with the job responsibilities, such as managing key accounts or implementing successful sales strategies.

Highlight Key Skills: In your application, emphasise your strong communication, negotiation, and analytical skills. Provide examples of how you've used these skills to achieve targets or improve team performance in past positions.

Showcase Leadership Experience: Since the role requires management experience, detail your leadership style and any successful initiatives you've led. Discuss how you have recruited, trained, and developed team members to meet business objectives.

How to prepare for a job interview at TN United Kingdom

✨Showcase Your Leadership Skills

As a Director of Sales and Events, you'll need to demonstrate your ability to lead and manage a team effectively. Prepare examples of how you've successfully recruited, trained, and developed team members in the past, and be ready to discuss your management style.

✨Highlight Your Negotiation Experience

Negotiation is key in this role, so come prepared with specific instances where you've successfully negotiated contracts or pricing. Discuss your approach to negotiations and how you ensure both parties feel satisfied with the outcome.

✨Understand the Business Metrics

Familiarise yourself with key business indicators relevant to the hospitality industry. Be ready to discuss how you've used data to drive sales strategies and improve performance in previous roles, showcasing your analytical skills.

✨Demonstrate Your Networking Abilities

Networking is crucial for driving inbound business. Prepare to talk about your experience in building relationships with local customers and stakeholders, and how these connections have benefited your previous employers.

Director Sales and Events
TN United Kingdom
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  • Director Sales and Events

    Cambridge
    Full-Time
    48000 - 72000 £ / year (est.)

    Application deadline: 2027-05-26

  • T

    TN United Kingdom

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