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- Tasks: Lead global content strategy and digital PR initiatives to boost brand authority.
- Company: Join Crypto.com, a leading player in the crypto space, based in London.
- Benefits: Enjoy flexible working options and a vibrant company culture with great perks.
- Why this job: Shape impactful content that drives engagement and conversion in a fast-paced environment.
- Qualifications: 4+ years in content strategy, SEO, and digital PR; strong writing and analytical skills required.
- Other info: Opportunity to work with a dynamic team and stay ahead of industry trends.
The predicted salary is between 48000 - 84000 £ per year.
As Director, Content and Digital PR, you will be responsible for shaping the global content strategy to maximise organic performance while ensuring content meets user needs and conversion goals. You will oversee the production of engaging, high-quality content that aligns with SEO best practices, while also leading digital PR initiatives to enhance brand authority. A key aspect of the role is ensuring content supports strong conversion rate optimisation (CRO) and delivers value beyond search rankings.
Responsibilities:
- Develop and implement a global content strategy that balances SEO performance with user engagement and CRO.
- Ensure content quality, relevance, and alignment with both search intent and human needs.
- Oversee the execution of digital PR initiatives, ensuring they contribute to organic growth.
- Manage and collaborate with internal and external content teams to deliver high-quality, optimised content.
- Work closely with the Organic Growth Lead and CRO Lead to ensure content strategy supports conversion objectives.
- Monitor and analyse content performance, using insights to drive continuous improvement.
- Stay updated on content, SEO, and digital PR trends to inform strategic direction.
Requirements:
- 4+ years of experience in content strategy, SEO content production, and digital PR.
- Strong writing, editing, and content planning skills with a deep understanding of SEO.
- Experience managing content teams and external contributors.
- Strong analytical skills, with the ability to interpret data and adjust strategy accordingly.
- Familiarity with CRO principles and a user-first content approach.
- Experience working in a fast-paced, performance-driven environment.
Director, Content and Digital PR employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Content and Digital PR
✨Tip Number 1
Network with professionals in the content and digital PR space. Attend industry events, webinars, or local meetups to connect with people who work in similar roles. This can help you gain insights into the company culture and expectations at Crypto.com.
✨Tip Number 2
Showcase your expertise by creating a portfolio of your previous work. Include examples of successful content strategies you've implemented, highlighting any measurable results. This will demonstrate your ability to drive organic performance and user engagement.
✨Tip Number 3
Stay updated on the latest trends in SEO and digital PR. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in online forums. This knowledge will not only prepare you for interviews but also show your passion for the field.
✨Tip Number 4
Prepare for the interview by thinking about how you would approach the role at Crypto.com. Develop a few ideas for content strategies or digital PR initiatives that align with their goals. This proactive approach will impress the hiring team and demonstrate your strategic thinking.
We think you need these skills to ace Director, Content and Digital PR
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content strategy, SEO, and digital PR. Use specific examples that demonstrate your ability to develop and implement successful content strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content and digital PR. Discuss how your background aligns with the responsibilities of the role and mention any specific achievements that showcase your skills in driving organic growth.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform content strategies or improve performance. This could be through case studies or metrics that demonstrate your impact.
Stay Current with Trends: Mention your commitment to staying updated on the latest trends in content, SEO, and digital PR. This shows your proactive approach and dedication to continuous improvement, which is crucial for this role.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Content Strategy Experience
Be prepared to discuss your previous experience in developing and implementing content strategies. Highlight specific examples where your strategies led to improved SEO performance and user engagement.
✨Demonstrate Your Understanding of SEO and CRO
Make sure you can explain how SEO and conversion rate optimisation work together. Provide examples of how you've used data to inform your content decisions and improve conversion rates in past roles.
✨Prepare for Team Management Questions
Since the role involves managing both internal and external teams, be ready to discuss your leadership style. Share experiences where you successfully collaborated with diverse teams to produce high-quality content.
✨Stay Updated on Industry Trends
Research the latest trends in content marketing, SEO, and digital PR. Being able to discuss current trends and how they could impact the company's strategy will show your passion and commitment to the role.
