Digital Marketing Executive

If you are looking for an employer with a solid history, innovative in their marketplace and who are growing continually, this would be a really great opportunity for you. You will be focusing your efforts on the company's digital presence, showing your flair, passion and skill in this area of work.

Objective: To create, implement and manage online marketing campaigns to promote the business products through multiple websites, social media management, SEO, email marketing and the effective use of data analysis to drive traffic, engagement and conversions.

Key areas of responsibility:

• Develop and implement digital marketing strategies aligned with business goals, including SEO, SEM, social media, email marketing, and content marketing.
• Plan, execute, and optimize online marketing campaigns across various channels, such as social media, email, search engines, and display advertising.
• Create engaging and relevant content, including blog posts, social media updates, email newsletters, and website copy, to attract and retain customers.
• Manage social media presence, build communities, engage with followers, and run social media advertising campaigns.
• Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Manage paid search campaigns (PPC) to drive targeted traffic to the website.
• Develop and implement email marketing strategies to nurture leads, promote products, and drive sales.
• Track and analyze key performance indicators (KPIs) to measure campaign performance, identify trends, and make data-driven decisions.
• Keep abreast of the latest digital marketing trends, technologies, and best practices in order to stay ahead of competition and drive sales across the product ranges.
• Work with internal teams to ensure alignment and achieve marketing goals.
• Website optimization in order to improve the user experience and conversion rates across the brands.
• Collaborate to implement strategy for lead generation and nurture through the sales funnel.
• Use web analytics tools to monitor the performance of the company websites and report back on findings, making recommendations where needed.

Minimum Requirements:

• Be proficient in B2B marketing.
• Have experience with Google Analytics, AdWords and PPC.
• Have experience with Salesforce.
• Possess knowledge of WordPress.
• Understand SEO.
• Understand how to use Adobe Creative Cloud.
• Be able to create and edit video content.

This role is UK based and does NOT have sponsorship opportunity. Our process is barrier free and we will ensure you are carefully considered for the role you have applied for. If you have not been successful for this role, please do apply to others or send your CV to us with a cover letter explaining what you are looking for and we will do our best to support your search for new employment.