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For Companies At a Glance
- Tasks: Lead demand generation efforts and manage campaigns across Google’s product suite.
- Company: Join a fast-growing London-based SaaS start-up with exciting clients and a vibrant culture.
- Benefits: Enjoy hybrid work, monthly team events, and the chance to grow with the company.
- Why this job: Be part of a dynamic team that values innovation and collaboration while making a real impact.
- Qualifications: 3+ years in demand generation with expertise in SEM and analytical tools required.
- Other info: Experience with Webflow is a plus; ideal for those passionate about digital marketing.
The predicted salary is between 43200 - 72000 £ per year.
Demand Generation Manager, SaaS Start-up, London – hybrid
Salary: Up to £60,000
The Company:
- London based SaaS Start-up founded in 2019
- Just raised their Series A for $12M
- Monthly company events and team-bonding socials covering anything from mini-golf to summer picnics
- Their clients include well-known companies such as Workday, Elastic, CrowdStrike, Meltwater, Moody’s, Salesforce and Appian
- Fast-growing business – plan is to double to global team in the next 12 – 18 months
The Role:
- Be in charge of everything Demand Generation
- Manage activities across Google’s product suite (Analytics, AdSense, Search Console)
- Create, optimise and manage Google Search & Display Ads
- Optimise, iterate and manage SEO pages using Google Search Console
- Understand conversion paths and lead attribution using Google Analytics
- Define audiences and experiment with a wide variety of campaigns to produce results
- Be comfortable modelling and managing efficient spend and be confident in your ability to scrutinise the ROI of your campaigns
- Deeply understand and effectively report on the impact of your owned channels across the full funnel using their CRM; HubSpot
- Assist the Growth and Sales teams by helping them identify and implement new strategies and tactics to achieve better results within their existing channels, based on the findings of your reports
- Assist the Growth and Sales teams with Account Based Marketing initiatives for increased lead generation, conversion and expansion
- Provide detailed results and recommendations to the leadership team on where the company should deploy its resources to acquire more customers
What’s required:
- 3+ years of experience working in demand generation, campaign management or performance marketing in a B2B SaaS environment
- Expertise in SEM and analytical tools for marketers including Google’s product suite (Analytics, AdSense, Search Console), HubSpot, LinkedIn Ads etc.
- Deep understanding of paid media tactics, digital marketing strategies, marketing automation, and lead management
- Proven track record of defining and executing programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs
- Ideally you have experience implementing an ABM strategy as a key driver of demand generation
- Strong copywriting and content development skillset and experience
- Experience with Webflow is preferred
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Demand Generation Manager, London employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager, London
✨Tip Number 1
Familiarize yourself with the latest trends in demand generation and B2B SaaS marketing. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the demand generation space, especially those who have experience with Google’s product suite and HubSpot. Engaging with them can provide insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on metrics and results. Being able to articulate your impact on ROI and conversion paths will demonstrate your expertise and fit for the role.
✨Tip Number 4
Showcase your understanding of Account Based Marketing (ABM) strategies. If you have examples of how you've implemented ABM in previous roles, be ready to share these experiences as they are highly relevant to the position.
We think you need these skills to ace Demand Generation Manager, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in demand generation, campaign management, and performance marketing specifically within a B2B SaaS environment. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and demand generation. Mention specific tools you have used, such as Google Analytics and HubSpot, and provide examples of successful campaigns you've managed that demonstrate your expertise.
Showcase Your Analytical Skills: Since the role requires a deep understanding of analytics and ROI scrutiny, include specific metrics or results from past campaigns in your application. This will show your ability to analyze data and make informed decisions.
Highlight Collaboration Experience: The role involves working with cross-functional teams. Be sure to mention any previous experiences where you collaborated with sales or growth teams, especially in implementing strategies that led to increased lead generation or conversion.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Demand Generation Expertise
Be prepared to discuss your previous experience in demand generation, especially in a B2B SaaS environment. Highlight specific campaigns you've managed and the results achieved, focusing on metrics that demonstrate your impact.
✨Familiarize Yourself with Google Tools
Since the role requires managing activities across Google's product suite, make sure you are well-versed in Google Analytics, AdSense, and Search Console. Be ready to explain how you've used these tools to optimize campaigns and analyze performance.
✨Understand ABM Strategies
If you have experience with Account Based Marketing (ABM), be sure to discuss it. Share examples of how you've implemented ABM strategies to drive demand generation and improve lead conversion rates.
✨Prepare for Cross-Functional Collaboration
The role involves working with various teams, so be ready to talk about your experience collaborating with sales and growth teams. Discuss how you've helped identify new strategies based on data insights and how this has led to successful outcomes.
